Lessons for Tomorrow

Is composable commerce the flexibility manufacturers and distributors have been waiting for? In this episode of the Lessons for Tomorrow Podcast, guest host Brendan Cameron, sits down with Jason Nyhus, President/ General Manager at Shopware. They break down what it actually means to build a modern B2B ecommerce stack, why ERP integration is the make-or-break moment for distributors, and how the right platform can stop competing with your sales team and start empowering them.

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AI is transforming B2B, but only for companies with the right foundation. In this episode, guest host, Brendan Cameron is joined by Aaron Sheehan, VP of Strategy and Partnerships at OroCommerce to break down AI hype vs. reality, the biggest mistakes companies make, and what B2B teams must build now to stay competitive. If you’re serious about using AI in B2B, don’t miss the full conversation.

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Digital experiences are shifting faster than brands can keep up. In this episode, guest host Arlind Rojba joins Wes McChristian from Americaneagle.com and Daniel Mendoza from Storyblok to explore the future of content, headless CMS, AI‑driven digital experiences, and how brands can build faster, more authentic, and scalable engagement across every channel. Listen now to stay ahead of the digital curve.

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The Partner Pulse series kicks off with fresh from the field insights from the Americaneagle.com partnerships team as they break down their latest travels, the AI capabilities reshaping digital experiences, AEO/GEO trends gaining traction, and standout innovations emerging across top technology partners. Tune in to hear what’s influencing the industry right now—and the key takeaway every business can put into action today.

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How do brands compete when AI assistants (not traditional search engines) decide what users see? Guest host Arlind Rojba welcomes Tripp Huber, Senior Director of North America Alliances at Yext, to explore AI-driven discovery, citations, multi-model visibility, and the future of search. Learn how to strengthen your brand’s presence across today’s evolving AI-powered landscape.

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Curious how organizations can maintain web accessibility long-term? In Part 2 of this conversation, guest host Nick Goodrum and Christina Adams, Senior Manager of Digital Accessibility at Siteimprove, explore practical strategies, common pitfalls, and the balance between automated tools and human review—essential insights for digital accessibility, inclusive design, and compliance success.

Check out Part 1 of this conversation here.

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How can organizations turn accessibility from a “checkbox” task into a priority that drives better user experiences and compliance? Join guest-host Nick Goodrum and Christina Adams, Senior Manager of Digital Accessibility at Siteimprove, as they explore web accessibility trends, WCAG guidelines, and strategies for digital inclusivity.

Join us for Part 2 - Coming Soon

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How can B2B organizations turn digital transformation from concept into measurable results? In this episode, guest host Brendan Cameron is joined by Sarah Falcon, SVP of Global Marketing for B2B eCommerce Association. They break down strategies for aligning ecommerce, marketing, and operations to leveraging AI, and connecting with industry communities to drive growth and measurable business results in today’s digital landscape.

Shoptoberfest Insights for B2B Ecommerce Growth Blog

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What if your association could turn learning into its most powerful retention tool? In today’s digital age, members expect engaging, flexible education that fits their schedules. In this episode, guest host Steven LaGow joins Jen Rosney of LearnUpon and Guillaume Delloue of HubSpot to discuss how integrated learning and engagement strategies help associations boost member value, retention, and revenue growth through connected, personalized educational experiences.

Join the conversation! Help improve association learning by sharing your experience in our quick Member Strategy Survey here: https://www.surveymonkey.com/r/95H3GKZ

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Are hidden costs and delayed payments reshaping how we buy and sell? In this episode, guest host Joe Campagna is joined by Trey Swallow, SVP of Strategic Partners at Nuvei. They break down surcharges, the BNPL surge, and the regulatory gaps emerging in today’s economy. Learn what merchants must know to stay ahead in the evolving payments landscape today!

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