Wouldn't you like your business to be as successful as Amazon? Love them or hate them, you can't deny Amazon has built an enviable brand since its start as an online bookseller in 1995. This week our guest Steve Anderson shares some key points from his international bestseller The Bezos Letters, which uncovers and simplifies the wisdom found in Amazon's philosophy. Steve talks about the importance of failing successfully (at 4:45), how "customer obsession" worked for Amazon and can for you too (at 11:30), and the one idea that has kept Amazon relevant across decades (at 28:44). If you've been craving a podcast with action items you can put to work for you right away, look no further!