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Lessons from award-winning publisher podcasts: Nature's Benjamin Thompson
The winner of the 2020 Publisher Podcast Awards Science and Medical category was the Nature Podcast from Springer Nature. Podcast host Benjamin Thomson says put storytelling at the heart of your podcast. Journalists best support commercial objectives by making really interesting podcasts and if you find one story dominating your podcast regularly, consider a dedicated spin off.
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By Media Voices
5
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The winner of the 2020 Publisher Podcast Awards Science and Medical category was the Nature Podcast from Springer Nature. Podcast host Benjamin Thomson says put storytelling at the heart of your podcast. Journalists best support commercial objectives by making really interesting podcasts and if you find one story dominating your podcast regularly, consider a dedicated spin off.
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