Content and Conversation: Organic Growth Insights from Siege Media

Lessons From Building a 100-Person Content Marketing Team


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Show Notes:

  • 0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media
  • 0:44: Growing from 1-100 people, what's the secret to retention?
  • 3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?
  • 4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business
  • 6:11: Why inclusive access to education and training is best for everyone
  • 7:15: What do you contribute to Siege's design team success?
  • 8:36:  The commitment to video and its influence on content strategy
  • 9:54: Differences in retention rates in CMS vs. Designers
  • 10:54: How did you develop a process to determine if a client is right for our services?
  • 13:01: What brought ESG initiatives to high-priority?
  • 14:57: You've developed a culture of open-source knowledge. Why?
  • 16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?
  • 17:09: How has SiegeLearn affected business both internally and externally?
  • 18:12: Do you plan to be CEO forever?
  • 18:25: Drew's plan to take over as CEO and stories of his first interview at Siege

Show Links:

  • SiegeLearn Content Marketing Course
  • Follow Ross on Twitter
  • Follow Drew on Twitter
  • Send Ross an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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Content and Conversation: Organic Growth Insights from Siege MediaBy Siege Media

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