What do you think of when you think of Super Bowl ads? Memorable spots? Your favorite celebrities? Big budgets?

At Umault, we think of all of these things, but we mostly think about the entertainment value. And then we wonder, why can't all marketing and advertising be as entertaining as Super Bowl ads? Why aren't we always trying to entertain?

Ah, entertainment. The key to capturing an audience's attention. But what if your company doesn't specialize in highly caffeinated beverages that allow you to pull off a "Puppymonkeybaby"-esque spot?

The thing is: you can pull off more than you may think. Super Bowl-level creative without the Super Bowl-level production budget is possible, even for B2B companies.

So many reference videos

Pepsi - Deprivation Tank - Cindy Crawford - Super Bowl 1994

Genesis - "Going Away Party" - Chrissy Teigen and John Legend - Super Bowl 2020

Snickers - "Fix the World" - Luis Guzman - Super Bowl 2020

Jeep - "Groundhog Day" - Bill Murray - Super Bowl 2020

Mountain Dew - "As Good as the Original" - Bryan Cranston and Tracee Ellis Ross - Super Bowl 2020

Rocket Mortgage - "Home" - Jason Mamoa - Super Bowl 2020

Hyundai - "Smaht Pahk" - John Krasinksi, Rachel Dratch, Chris Evans, David "Big Papi" Ortiz - Super Bowl 2020

Volkswagen - "The Force" - Super Bowl 2011

WeatherTech - "Lucky Dog" - Super Bowl 2020

Verizon - "The Amazing Things 5G Won't Do" - Super Bowl 2020

Microsoft - "Be The One" - Super Bowl 2020