Lessons & Ideas

There’s a major pitfall that coaches and consultants (including myself) often fall into that stifles growth and can set you up for failure if you’re not careful.

I reveal it on today’s podcast right here

It’s probably not what you think…but it’s something that you need to consider pretty much every day.

How many marketing channels do you currently have for getting new clients, not counting referrals?

If the answer is more than one, then there’s a good chance you might be doing something wrong.

In today’s podcast episode, I break down exactly how you should go about growing your client acquisition channels to maximize your growth, and scale into 7-figures.

One of the more helpful things that we try to articulate in everything we do, are our core USPs (Unique Selling Propositions).

Basically - how are we different than anybody else in our space.

Take a quick listen to today’s podcast where I articulate our 4 USPs here at Growth Tools.

After you listen, shoot me an email ([email protected])  and let me know what your USP(s) are. 

This exercise is more important than you think. There’s a chance that your USP is either not as unique as you think OR that it’s so unique that your target clients can’t see the value right away.

One of the biggest reasons for potential coaching clients to be disappointed in your offering or program is expectations misalignment between sales and onboarding.

On today’s podcast, I walk you through exactly what we do to ensure all new Growth University Clients have their expectations in alignment with the program, keeping satisfaction high.

Expectation alignment is surprisingly difficult to get right, but once you do, it’ll ensure that not only your coaching clients are happy, and you’ll avoid future unsavory situations as far as refund requests or upset clients.

One of my favorite questions is what’s the most important thing in…

…my business right now.

…my marriage right now.

…my faith right now.

…in my health right now.

…in being a parent right now.

Having an answer to this question is surprisingly orienting no matter where in your life you apply it.

In today’s podcast, I share a couple of different areas where I’ve applied it recently - one persona and one in our business, where it’s offered a surprising amount of clarity.

And in the business, it was a point of clarity that we hadn’t actually articulated until we did this exercise as a group.

I ran across a story today that I love.

It’s a story about attrition, survival, and Harrison Ford.

And as a coach, consultant or CEO of a company, there’s just so much you can learn and borrow from this.

I share the story in today’s podcast episode which you can catch right here.

I ran across a tweet today from Brent Beshore on some sales advice that he found a few years ago but remains some of the most valuable advice he’s ever seen. 

After checking it out, I would agree.

As Brent said, “If I were a business school professor, I'd have my students memorize it.”

In today’s podcast, I’m sharing these tips directly with you.

Click here to check them out.

These should help you not only refine your coaching offer, but sell it better.

Hope these help.

As the CEO of our company, Growth Tools, I’m constantly focused on what we can do as a company to continually improve our product and remain the best coaching program for coaches and consultants looking to scale their business.

I often look to inspiration from others I admire or respect to motivate some of our decision making.

So today I’m excited to share in today’s podcast episode, 7 of my favorite quotes for building an amazing product.

I hope these quotes inspire you to find ways to make your coaching program or product even better.

They certainly help me.

One of my favorite teachings by Jim Collins is that of the Stockdale Paradox.

It’s really counterintuitive, but I reread it fairly regularly because it helps ground me, especially when I feel like I’m struggling a bit. It’s a story that comes from Vietnam veteran, Admiral Jim Stockdale.

I go through the paradox from Jim Stockdale in today’s podcast episode.

If you’re coach or consultant, you know the journey to the top is not linear…it’s full of bumps and barriers.

This will help have some clarity when you hit those challenges that lie ahead.

One challenge that coaches frequently face is setting and matching expectations. It’s a challenge that we’ve encountered many times through the evolution of our company.

Despite our best efforts up front, we always get a few coaches joining our program with misaligned expectations. 

It’s honestly baffling!

As a coach, you may have encountered a client (or clients) who are totally on board with your offering, and then once you get started, their expectations are totally out of whack with the thing that you offer, despite the fact that you feel like you’ve been clear the whole time.

I’m on a mission to completely eliminate misaligned expectations.

So on today’s podcast I’m giving you the exact video (well the audio from the video) of what every Growth University Member now receives as soon as they join our program.

I recorded it recently with the goal of 100% aligning expectations before they start the program so that new coaches know exactly what to expect, and what the journey will look like.

Have a listen and let me know what you think.