Lessons & Ideas

Lessons & Ideas

By Bryan HarrisBusinessEntrepreneurship
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Lessons & Ideas episodes

  • How to write a FB ad like Eugene Schwartz
    4 steps to theme and create the headline:
    1. Who is your best fit client?
    2. What desire are you satisfying for them?
    3. What product result does that?
    4. Awareness of your BFC?
    Answer for my product (marketing coaching progrma)
    1. Course creator with some traction
    2. To have clarity and focus on a plan im confident in to grow the business
    3. Simple plan with a few tweaks that will unlock them (aka: marketing plan)
    4. Know they need help but not sure where to turn. Have tried lots of stuff. A coach they trust sounds good, but who is that and where do i find them?
    A few sample headlines and themes:
    6x Faster Than Facebook ads
    How would you sell 28 online courses per month?
    How many course sales hit 50k per month?
    Sell 100 courses per month
    Want to stop advertising your courses on Facebook?
    Tried to sell your course or coaching w/ FB ads?
    2x your FB ad spend
    How to 2x your FB ad ROI with partnerships
    When you’re course sales stagnate, try this…
    Try one of these 5 tweaks to increase your course sales
    Can you send an email? Then you can sell your online course.
    If you haven’t sold 10k of your course, dont read this
    How to 2x your FB ad roi by not using FB ads.
    To the course creator that needs help marketing
    6 min
  • Clarity > Quality
    A friend hired a writing service recently. The clarity in their offer and the process was the #1 reason he chose them over someone who would have done a better job.
    4 min
  • Who is your best fit client?
    Defining who are best fit client is has moved the needle in a significant way.
    In this episode I interview Drew Breaux, the Growth Tools director of marketing. And he outlines the process he uses to do this.
    High level outline:
    1. Survey existing clients
    2. Study results of biggest fans
    3. Pull out before / after emotions
    4. Write the 2 part BFC profile
    5 immediately update website and marketing assets to attract more BFCs
    50 min
  • 8 actions to be happier
    1. Drink giant glass of water now
    2. Text 1 friend that you love them
    3. Drop and do 25 push-ups
    4. Go for 10m walk outside
    5. Help someome this morning
    6. Take 5m to imagine a 5 star future
    7. Eat < 50 carbs today
    8. Get > 7 hours of sleep tonight
    5 min

About Lessons & Ideas

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Get an unfiltered look behind the scenes of a 7-figure online business. Follow along as I learn how to grow the company and become a better leader.