FranTech attendees Anthony Antonicello, Business Development Manager at Delivra and Jillian Koeneman, Vice President of Marketing at Ben's Soft Pretzels share several of their key lessons learned during their attendance.

This was Jillian's second attendance at FranTech. Some of Jillian's takeaways came from Anders Sorman-Nilsson, Social Commentator, Creative Director and Founder, Thinque and Tariq Farid, Founder and CEO, Edible Arrangements International. You can find much of what she learned via her #FranTech tweets. https://twitter.com/Jillianmk Anthony attended FranTech for the first time as a sponsor and attendee. New to franchising and IFA, he learned that there are "lots of opportunities to work with franchises and that franchising is a welcoming community".