Lester Sydney firmly believes that you need a multi-threaded approach when it comes to prospecting. Cold-calling must be a part of your overall prospecting toolkit. So how do you prepare for cold-calling? How do you keep a cold call engaging and reach your objective of scheduling a follow-up? Lester shares his fun strategy in this episode of Sales Reinvented.

Outline of This Episode

• [0:42] What is cold-calling? Is it still relevant?
• [1:58] The art and science of cold-calling
• [3:02] How Lester prepares for cold-calling
• [4:32] Lester's unique opening technique
• [6:15] How Lester keeps a cold call engaging
• [7:58] Tools, technology, and metrics
• [10:24] Lester's top 3 cold-calling dos and don'ts
• [14:26] How Lester handles objections and rejections

Connect with Lester Sydney

• Connect on LinkedIn

Connect With Paul Watts

• LinkedIn
• Twitter

Subscribe to SALES REINVENTED

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com