What's been missing in franchising? Women leaders to take the businesses to the next level!

Elizabeth Denham, publisher for The Franchise Woman magazine, joins us again just as she is ready to publish the premier issue of the magazine. We cover the leaders who pack the magazine full of information, tips, and guidance for women and men in franchising. Yes, men should read the magazine too! Many franchises are stuck in an old, men-only mindset with a few women who join their husbands or partner in a male-dominated franchise. The next phase of franchise growth is centered on women leading the charge and changing the business model in amazing ways that wrap the community into the profitability of each location. 

Listen in to get a look at The Franchise Woman magazine and check out the social media accounts that allow you to give feedback and connect with many of the writers...including our host, Bob Griffin.

Facebook: https://www.facebook.com/thefranchisewoman/

Twitter:  https://twitter.com/WomanFranchise

LinkedIn:   https://www.linkedin.com/company/40963166/

Instagram:  https://www.instagram.com/thefranchisewomanmagazine/

Many thanks go to Elizabeth for breaking franchising and highlighting women in franchising! Now, Let's Break Franchising!

Accounting is not the first thing most people think of when they consider buying into a franchise. It is, however, one of the MOST important elements of being a business owner. Without the data to show you how your franchise location is doing, you are guessing at the health of the business. 

Georgetta Rice, founder and partner of Willis + Rice Accounting, takes the time to cover important requirements for franchisees and makes it both interesting and easy to understand in plain language. We cover a lot of topics including what you need to have up-to-date to know how your business is operating and how profitable it is. Our conversation covers some of the dangers of not using a CPA to ensure your books are correctly and legally recorded. Georgetta is willing to help any franchisee who has a question on accounting. If you have multiple locations, you really need to ensure your books are in order!

Schedule an appointment with Georgetta Rice today: https://go.oncehub.com/georgetta1 

Contact info:

Office phone: (678)793-4461

Email: [email protected]

Website: www.willisricetax.com

LinkedIn: Georgetta Rice

Georgetta Rice is the owner of Willis + Rice Tax and Accounting

Firm in Atlanta, GA. She received her Bachelor’s and Master’s of

Accountancy from Georgia State University in Atlanta, GA. Willis + Rice Tax

and Accounting provides tax and accounting services to small businesses

across the United States.

Franchising had a quiet revolution and the good-old-boys-club didn't even notice. Women in franchising has grown tremendously in the last few years and it doesn't look like it is slowing down. The data doesn't lie and franchisors need to open their eyes to what is happening. Support for women in leadership positions is at an all-time high and we fully support it.

Elizabeth Denham, the publisher of The Franchise Woman magazine, is a force in her own right. She started The Franchise Woman magazine to help female owners build strong franchises and to help everyone understand the strength of female ownership. This isn't a man vs. woman thing. It is very much about female-led growth in an industry that has not catered to or targeted women as buyers or as leaders. The amount of information that can be learned and implemented from a different outlook can grow the internal culture of a franchise and develop sales that were not there before this revolution happened.

We are honored to have Elizabeth on Let's Break Franchising! and look forward to being a subscriber to The Franchise Woman magazine which has it's first printing in November 2019. Get your subscription today!

The Franchise Woman Website

The Franchise Woman Media Kit 

What do you do when your corporate office decides to hand over the reins of the company to the Marketing Department? We see it all the time with franchises. They aren't getting the press they want to show off how great a brand they are, so they do some insipid marketing stunt that makes the franchisees wonder who the hell is in charge of their marketing dollars. If it isn't backpacks with a taco chain logo stamped all over it, it's a million dollar ice cream cone made from gold and diamonds (yeah, that actually happened). 

As usual, we turn the bad into the best by looking at the problem from a different angle. If left to the franchisor, each franchisee would get a backpack for Christmas presents for years to come. Instead, we turn the problem into a community marketing tactic and drive sales back into your stores. 

Even if you are part of that taco chain, the problem with franchise chains is that they forget the reason they are there to support you and then they waste your Time, Money, and Effort (TME). Do NOT let them steal your happiness in being a franchisee. Find a way to turn it around and smile while the corporate brand is firing stupid executives and marketing managers. 

Send pictures of ways you turned a problem the franchisor presented to you around. Email us at [email protected]

Cheers!

We had the wonderful opportunity to interview a true maverick in franchising for this episode of Let's Break Franchising!. Tara Murphy of Primp and Play did what many people want to do, but don't have the courage, background in business, or the backing of a family that was eager to see her franchise start and grow.  Having spent 20 years in marketing for television, entertainment, and consumer goods, Tara wanted to work closer to her family. All franchises need to have a marketing/sales focus or it will not attract customers or franchisees. Tara was well prepared when she decided that a spa where families could bring children and have everyone feel better and relax. Her work targeting television shows to children helps her find opportunities that a CEO without a background in working with families wouldn't see. Tara is an strong leader in the good-ole-boy franchise industry. She doesn't let anything hold her back from building her brand and welcoming in the right franchisees. We cover a lot of ground and will be having her back for another interview on the development of Primp and Play from a franchisee's perspective.

Primp and Play is the first family spa in franchising. It is also a place where your entire family can enjoy an afternoon together and have Mom get a massage, the kids get to do crafts, and Dad can take a class to learn how to braid his daughter's hair. Of course, Dads can get a massage as well. Primp and Play is a business built to help people take care of themselves in a chaotic world. 

For Primp and Play franchisees, the number of cost centers where you can earn more sales not limited like a traditional spa! 

If you are looking for a franchise where you can still be with your family, Primp and Play is a great option.  Visit  https://primpandplay.com/franchise/ for franchise opportunities!

Bullies are a true pain in the buttocks, but we have to deal with them. From the time you were in school until today, you've encountered bullies of all types and not one of them is worth spending time, money, or effort helping. So, stop helping the bullies in your life and in your business. This episode covers how to move a bully out of your way and how to plan to deal with one BEFORE he or she shows up at your front counter.

Don't be intimidated! Take control and own your franchise! No Damn Bully is going to get in your way after listening to this podcast. 

As always, there's homework to get your team ready. Grab a comfortable chair and a way to take notes. We are going to kick that damn bully out!

Enjoy!

Looking at your franchise from a different perspective can drive sales and growth. On this episode of Let's Break Franchising! we talk about using the basic business plan of a garage band to grow your brand within the brand and become the place where customers feel ownership. We cover a lot in a short time. Practice makes perfect and a garage band practices as often as they can. Why don't you? You see, simple plans make for dramatic changes that build your business and strengthen your team.

Don't miss this episode and be ready to start planning to act more like a garage band. Practice, create your image, build your sound, and market cheaply, but effectively. If four teenagers in a dirty garage can create a world-famous brand, why can't you?

As always, we stay firmly within the boundaries of your Franchise Agreement. Don't worry about breaking the rules. We only break the patterns that keep you from being the best, most successful franchisee within your brand. Have fun with the concept and let us know how it's going! Email us at [email protected].

We all want customers, but what does that really mean? We use Business Bulldog's proprietary system of Total Budgeting to find out what is needed to take a person from trying out your services or products to loyal customer and raving fan. There are a lot of moving parts when you operate a franchise. Missing any one of the items we discuss on this podcast can leave you without enough paying customers to stay in business. Listen carefully and take notes! All of our episodes are geared around breaking apart one item that makes a franchise operate and finding our why it works and what resources are required to make it work right every time.

We love franchising and want all franchisees to be profitable. Being a business owner is difficult. Having someone who can talk you through the process of being the best is critical. Bob Griffin, our founder and CEO, has over 26 years of helping franchises grow and become legacy businesses. Bob has helped struggling franchises grow to profitability and seen great big brands fail when they don't listen to the simple, effective advice he espouses. Join us anytime you need a boost to break the plateaus and grow week after week, year after year.

Let's go break something!