Let's Do Shots!

If you thought RedBull was an energy drink, think again. It is actually a marketing company, and a really good one at that. Instead of using traditional advertising methods, the brand associates itself with people and events that allow them to communicate what the brand represents - 'an energetic feeling', 'the feeling of being awake', 'the feeling of being alive'.

Pepsi's marketing fiasco in Philippines, also known as the infamous '349 incident', is a cautionary tale for marketers today. How did a simple promotion lead to riots with grenades and the death of five innocents? 

Kylie Jenner, Rihanna, Selena Gomez, Katrina Kaif - the list goes on and on. Celebrities can’t seem to stop launching their own cosmetic brands. But what’s driving this trend? We find out in this episode of Let’s Do Shots.

Rihanna might have not dropped an album since 2016, but the pop-star’s lingerie label’s sales are skyrocketing, challenging the legacy of the Victoria’s Secret. This episode explores how Savage X Fenty has solidified itself to become a front runner in the global lingerie market. 

How did Whitney Wolfe Herd, co-founder and CEO of Bumble become the youngest woman to lead a company to an IPO and join the rare female billionaires club? Let’s find out.

As soon as the first vaccines were announced in countries like the UK and US, travel agents from around the globe began pitching vaccine tourism to the wealthy. But is it ethical?

Viagra was an accidental discovery, but once it showed up and never looked back. In this episode we talk about how Pfizer chanced upon the little blue pill and where the drug is today.

Pepsi's foray into the Soviet Union and the country's bizarre obsession with the cola beverage is a story for the ages. In fact, as a result of this obsession, for a brief moment in the 1980s, Pepsi was the 6th largest military operator in the world. 

The first Lamborghini ever was a tractor. The only reason they started making luxury sports car was because of a meeting with Enzo Ferrari which didn't end well.

In this episode we speak about the bizarre series of events that Ray Kroc (McDonald's) and Howard Schultz (Starbucks) went through early on in their career and how similar it was to each other, even though they were happening in different decades altogether.