I watched 'The Social Dilemma' on Netflix, and couldn't resist speaking to you about how the entire 'attention grasping' construct works on social media, and how important features like 'push notifications' have changed over the years.

From a brand loved by everyone, to a brand caught in the middle of controversy, a lot has changed for Victoria's Secret in the last few years. In this episode we explore what led to their dramatic fall, and why they failed to reinvent themselves. 

The recent ban of PUBG from India and the immediate introduction of an Indian clone called FAU-G, is very similar to what happened in 1977 with Coca Cola. Coca Cola was driven out of the country, and a slew of home made cola brands were launched, Thums Up being one of them. 

In 1997, Apple was on the brink of bankruptcy, when Steve Jobs made a deal with Bill Gates. Microsoft prevented Apple from going out of business, but why did Bill Gates spend money to save his fiercest rivals?

In Japan, KFC sells 10 times more chicken in December than they do in any other month. No Christmas celebration in Japan is complete without a KFC meal. In this episode we explore how this was made possible through a well planned marketing campaign almost 50 years ago. 

China loves KFC! 

There are more KFC locations in China than there are in the USA. But how did KFC become the most successful restaurant chain in China? 

In this episode we explore what drove Apple to achieving the ginormous two trillion dollar market cap, and the answer is not iPhones.

What happens when people take advertising slogans literally, and hold brands to it?

In this episode we explore the paradox that Norway has found itself in. A country where more than 50% of the cars are electric, and at the same time a country which is one of the biggest oil exporters in the world. So how did Norway achieve this penetration of electric cars in the first place?

You just searched for a pair of shoes on a website, and now you are being shown ads for shoes everywhere you go on the internet. Here's how it happens.