A brilliant idea hits you and your gut feeling tells you that this is the marketing campaign you must pursue.

Well, by all means - do it! - but don't forget to calculate the ROI on your promotions and offers, and let your next stroke of genius know that you're expecting payment.

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The online world is the "new" field of dreams but instead of "if you build it, they will come", it's more like, "if you ask for it, they will do the thing you want them to do."

And nowhere is this more evident than when you want to improve your conversion rates: let's look at how your call-to-action can better help you do that!

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There are plenty of people out there offering you inspirational guidance on how to make next year "the best! year! ever!"... but I'm here to propose a more data-driven, optimization-focused approach to planning and forecasting your 2021 goals.

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Being a data-driven boss isn't all about the numbers; your mindset is a huge factor to your growth. ✔️ You have to know where to START (and how "starting" something doesn't mean YOU're the one doing it !);

✔️ You have to own your LEADERSHIP role and stay in your lane; and

✔️ You'll have to follow the returns you're getting on the ENERGY you're investing... because yes, there is an ROI on your efforts and energy that we'll get into.

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We all want a return-on-investment - or what the cool kids call an ROI - on our marketing campaigns and promotional efforts. Because if you're putting yourself out there, you are making investments, boss! Whether it's time, money, or (my personal favorite!) energy, you want to start seeing some dividends, amirite?!

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As someone who specializes in marketing metrics, the question I hear most often is "what is a good conversion rate?" and the answer... well, the answer has nothing to do with industry standards.  

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The ABCs of tracking your data is one of my very favorite subjects to talk about because it really takes the overwhelm and scariness out of data, and makes your analytics seem WAAAYY more approachable.

Basically, we're going to take a silo-approach to looking at which marketing metrics comment on how you're ATTRACTING brand AWARENESS, how you're BUILDING RELATIONSHIPS and how you're CONVERTING SALES.

Some people may say this an over-simplified view of looking at your data and to that I say, GREAT because that's what I want for you.

I want for it to be easy for you to think about what campaigns you're running and like SNAP!... know exactly which numbers matter, and ignore the data that isn't where you're investing your promotional efforts right now.

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Data is moving away from prioritizing metrics like "pageviews" and "sessions" and focusing more on users and their behaviors. Google Analytics is launching GA4 and as a marketer, people are the future of data and here's what you need to know about that.

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Get your Boss Mode mug ready because I'm Lanie Lamarre and I'm launching OMGrowth on November 26th!

This is the podcast for creative bosses who want to get data-driven about how they're promoting themselves online... but they don't want to have to become an analyst to do that!
Which is cool because I'll handle the analyst stuff around here and you can handle making the strategic decisions.

And we will spend our time together on this podcast getting you more of those OMGrowth moments!

We'll discuss topics like increasing your online authority and brand awareness, optimizing your lead-generation and improving your sales conversion rates. You know, all of the things you're looking to achieve with all of those marketing campaigns and promotional efforts you're doing!

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