Let's Get Data-Driven

Pinterest used to account for about 50% of my overall traffic but after a rebrand and almost 2 years of taking a Jesus-take-the-wheel approach with my account, I have plenty of room for improvement with my pinning strategy.

That's why I hired my friend Jana from @janaomedia to help me bring my Pinterest traffic back to life.

🎙️ In this behind-the-scenes episode of the OMGrowth! podcast, I'm sharing the details of my Pinterest account audit and what my new Pinterest blog traffic strategy is.

We'll talk about the tips I'm applying to boost clicks, drive traffic and increase my audience reach using Pinterest.

Read more at omgrowth.com

instagram.com/janaomedia

Book your strategy session with Jana: https://janaomedia.com/strategy-sessions/

instagram.com/loveatfirstsearch

SEOctober Challenge: https://loveatfirstsearch.com/seoctober/

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Read this as a transcript over on the blog.

A/B Testing can be done with a lot of things: email subject lines, YouTube thumbnails, even your website buttons.

On this week's episode of OMGrowth, we're talking about how and when A/B TESTING is an optimization strategy for you to use.

Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.

For shownotes, transcript and videos, go to omgrowth.com.

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Read this as a transcript over on the blog.

Let's talk about tracking your campaigns like they owe you money... because they probably do!

We'll do that by using UTM parameters and bringing a little bit more intentionality and a boat-load more insight to the links you're already sharing.

Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.

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Read this as a transcript over on the blog.

Using spreadsheets is often like buying new clothes in a size smaller than you know you are: the intentions for both of these strategies is all-kinds-of hopeful and aspirational...

💥 But in the end, you and I both know that your spreadsheets and your too-tiny clothes are going to get just about the same use. 💥

Good intentions won't help you know your numbers, but a DATA STRATEGY can!

🎙️ In today's podcast episode of OMGrowth!, I'm helping you understand how a data strategy works and how to fit it into your operations better... well, than than that pair of low-rise jeans you have in the back of your closet.

Read more, access the transcripts and find anything mentioned in this episode at omgrowth.com

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Read this as a transcript over on the blog.

Fraudy feelings. Comparison-itis. Imposter Syndrome. Your inner saboteur. Let's quit sugar-coating with cutesy terms and instead, use data to resolve it, once and for all!

Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.

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Controversial opinion incoming - especially from a data consultant - but learning Google Analytics and Tag Manager isn't where I believe creative entrepreneurs should be dedicating their limited time, energy or focus... and here's that I think your efforts would be better invested!

Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.

For shownotes, transcript and videos, go to omgrowth.com.

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Read this as a transcript over on the blog.

Key Performance Indicators - or what the cool kids call your KPIs - are all about channeling your inner Janet (Jackson, if you're nasty) and asking your workload, "what have you done for me lately?".

We're getting all up into your performance expectations and revenue targets, and talking KEY PERFORMANCE INDICATORS (or KPIs) made simple: what to track, why you care and what-the-hey they're worth.

Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.

For shownotes, transcript and videos, go to omgrowth.com.

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Read this as a transcript over on the blog.

"How much can I afford to spend on ads?" is a terrible question but I'm gonna answer it for you because I love you and because I was that kid you copied answers off of in high school and some things never change.

But look, there's a WAY better question you can - and want to! - answer for yourself about Facebooks ads, and it's this: "how much can I afford to make?"

Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.

For shownotes, transcript and videos, go to omgrowth.com.

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Read this as a transcript over on the blog.

When you notice that Facebook Analytics tells a bit of a different story from Google Analytics, the first instinct is always to ask, "OK, but which one is right?".

This is a lot like when you hear two friends tell you "their" version of the story and although I can't do much for your friend situation, I can certainly help clarify your understanding as to what the difference is between your Facebook and Google data.

Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.

For shownotes, transcript and videos, go to omgrowth.com.

Join the Membership To Get Data-Driven.

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Read this as a transcript over on the blog.

You know how many followers you have on social media. You know how many likes you get. You know how many comments and shares your posts get. But do you know what happens... after the click-through?

Like.... What is your social traffic looking for?

What are they doing on your website?

Are they signing up to your email list?

Are they sticking around long enough to actually see what you're about?

How is an online entrepreneur supposed to know if their social media audience is picking up what they're throwing down?

For the love of Pete, will someone tell you WHAT HAPPENS AFTER THE CLICK-THROUGH?

Of course someone will. And that someone is me!

Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.

For shownotes, transcript and videos, go to omgrowth.com.

Join the Membership To Get Data-Driven.

Follow me on Instagram @omgrowth.

Read this as a transcript over on the blog.