By ROI Revolution
In today’s fast-paced digital marketing climate, it’s hard to keep up. Where should you invest yo
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The podcast currently has 21 episodes available.
Are your paid search strategies & other marketing channels working together? On this episode of Let’s Get Digital, we finish up our 2020 paid search report discussion with Senior Paid Search Analyst, Nicole Hanrahan. We’ll dive into the future for paid search strategies as multi-channel marketing becomes an expectation from consumers, and the possible impact these channels will have on each other as they start to work together now more than ever before. Look for expert strategies on ever-important mobile, capitalizing on YouTube, avoiding messy attribution, new uses for Gallery Ads, and enhancing the user experience. And don’t worry Amazon users, there’s something in this report for you too. This week’s conversation also delves into tactics to scale Dynamic Search Ad (DSA) campaigns that may surprise you. Lastly, we cover Google's new optiscore rollout. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
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Will your paid search strategy boost profitability in 2020? On our very exciting 20th episode of Let’s Get Digital, Hallie and Alex sit down with ROI’s resident content guru, Sarah Davis, for part one of our paid search series to discuss the 2020 Ecommerce Paid Search Report. This report contains four years worth of industry data and insights on Google, Amazon, and Facebook to give you a behind-the-scenes look at the current state of paid search. During this episode, we take a look back at what happened in 2019, examine how to tailor your PPC strategy to optimize for conversions, and even expose one of the 15 secrets to fortify your marketing strategy! Tune in to uncover emerging trends, new advertising formats, multichannel marketing tactics, and unique data visualizations based on over $400M in ad spend from 450+ brands. And be sure to stay tuned for part two for an in-depth look at how to apply these PPC strategies in your accounts! We’re always interested in what you want to hear from us. To submit a question or comment, write to us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
Cool Stuff to Check Out:
Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
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Product feeds: What are they and how are they impacting your business? On this episode of Let’s Get Digital, Hallie and Alex explore the fascinating world of product data feeds with Paid Search Analyst, Kaleigh Sheedy. Have you ever wondered how your products get listed on your website? And if that is having an effect on your overall business? Well, it is. And the true impact that the quality of your product feed can have on your overall shopping campaign results may shock you. But don’t worry, these shopping feeds can be optimized to improve your overall results.
Kaleigh is here to walk you through best practices and tactics for success. Product feeds are simply your product data, and can really be thought of as the foundation of your customer-facing assets. Your product data feed is a file made up of all the products you sell on your ecommerce website. This list uses groupings of attributes that define each product in its own unique way and can have a significant impact on your performance. Tune in to discover what a messy feed can do to your ad performance, and what opportunities a strong feed can uncover. Additionally, in this episode, you will learn how to distinguish the type of relationship product feeds have with Google Ads, Facebook Ads, Bing, and more. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
Cool Stuff to Check Out:
Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
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The tech and trends series comes to a close with our third and final episode. Our hosts wrap up with Social Media Analyst Jamie Gwaltney and Marketplaces Strategist Amira Desai. Despite the two coming from the perspective of very different platforms - Facebook and Amazon, respectively - they each recognize the importance of programmatic advertising, as well as using ad customizers, specific actions, and if/then statements to personalize ads to consumers. The similarities don’t stop there. Later on, Jamie and Amira get into the importance of social proof through lifestyle images and reviews. We also learn about some incredible tools that are available for brands to leverage for audience targeting based on specific actions, interests, recent purchases, and life events. If you want to ensure your brand stays ahead of all the trends to come this decade, don’t miss this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
Cool Stuff to Check Out:
Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
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On part two and three of our tech and trends report series, our hosts catch up with various service experts from Paid Search, Social Advertising, and Amazon Advertising to discuss in-depth insights and strategies from the report that they apply in their client accounts. Up first is Paid Search Analyst, Olivia Rose. This episode, Olivia talks marketing attribution and how to choose models that work for your business, what to focus on, and how to interpret and present data. She gets into how much automation to implement in an account, and it’s ability to free up time to focus on overall paid search strategy. We also learn that Alex finally has a smartphone and is purchasing from it. Lastly, Olivia describes the importance of continuously optimizing your website, and that it, along with your ads and email, is a great tool for personalization. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
Cool Stuff to Check Out:
Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
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Did you know that ecommerce sales will surpass $4 trillion in 2020? And that number is expected to balloon to $7 trillion by 2023. So how can brands stay ahead of competitors and grow in this new decade? Our hosts, Hallie Altman and Alex Wynn, discuss exactly that on this episode of Let’s Get Digital with Content Marketing Manager Dave Stone. The three review ROI Revolution’s 2020 Tech & Trends Brand Growth Guidebook and provide listeners a roadmap to understanding all of the ecommerce trends, innovations, and technological advances reshaping online advertising in 2020 and beyond. Tune in to uncover:
With digital sales growing over 6X faster than in-store sales, staying ahead of competitors and the emerging digital marketing technologies and ecommerce trends for 2020 is mandatory for brand success. This is certainly an episode you won’t want to miss. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
Cool Stuff to Check Out:
Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
Request a C.A.R. Today
The biggest holiday shopping season of the year has come and gone. It’s time to report on the five-day shopping-intensive period spanning Thanksgiving to Cyber Monday and see just how digital performed. During this episode, our hosts Hallie Altman & Alex Wynn reflect on this year's Cyber Week performance with Paid Search Team Lead, Erica Fairchild. Curious about the role automation played? How many feathers a turkey has? Or what tactics didn’t go quite as planned? Tune in to discover those takeaways and more as we cover topics from year-over-year trends, and omnichannel performance, to the different marketing & sales strategies employed for promotions & discounts. Plus with the season not over yet, and plenty of shopping still to be done, the three also discuss what to do for the remainder of the year to maintain success. Lastly, to wrap it up before a riveting quiz round, we cover the most important things you can already start doing to prepare for 2020. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
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Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
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Are Your Campaigns Designed to Maximize Long-Term Revenue? Upper-funnel attribution is messy. And when brands separate strategies in terms of top and bottom of the funnel - essentially optimizing each half in isolation - marketing performance suffers. The buyer’s journey isn’t divided. So what needs to change? In this exciting and thought-provoking episode of Let’s Get Digital, hosts Alex Wynn & Hallie Altman are joined by Sr. Marketing Manager Chris Crompton to discuss a new model called Brand Attribution Marketing (B.A.M.). B.A.M. unifies brand and ecommerce marketing under a single mission: cultivating a rich relationship with your market to produce a long-term harvest of revenue. The ENTIRE marketing funnel is about branding, because the entire marketing funnel is about mutual relationship-building. B.A.M. unites all marketing efforts under common goals and success metrics to create winning campaigns that communicate the brand message in a compelling, memorable way. Tune in to discover new attribution insights brands can leverage to boost performance and unify the marketing funnel, how to overcome common ecommerce marketing weaknesses that cripple long-term growth, and the essential shift to drive more customers and brand advocates. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
Cool stuff to check out:
Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
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Will the shorter timeline impact conversions? Can automation be fully trusted? Our hosts Hallie Altman and Alex Wynn bring you the answers and more, with special guest Amanda Gerard, a Paid Search Analyst at ROI Revolution. This week, the three experts cover a variety of topics including early preparation based on all of the changes that have occurred since last year, bid management, and the automation strategies you should leverage versus what should remain manual. Gerard discusses takeaways from the major Cyber Holiday successes she has already seen this year, as well as best practices for ad copy, Search vs. Shopping promotion, and seasonality adjustments. For brands whose products aren’t holiday-specific, the three have got you covered too, as they address tactics and strategies that can still be leveraged during the season. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
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Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
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Do you know how to E.A.T. according to Google? In this mouthwatering episode of Let’s Get Digital, our hosts are joined by SEO Content Manager Carolyn Wilborn to discuss Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This term comes from Google’s Quality Rater Guidelines, a lengthy document that Search Quality Evaluators use to assess the quality of web content. So, why should you care? Well, over the past few years, Google has received a lot of criticism for over-delivering inaccurate search results or, at the very least, potentially problematic ones. As you can imagine, this is no good for a platform that prides itself on trust and delivering the best search experience possible for users. Users need results that can be relied upon, especially for websites related to health, medical, and financial topics - which are transparently referred to as Your Money or Your Life pages (YMYL), as this advice or information could potentially negatively impact someone's health, happiness, or wealth. But it doesn’t stop there. Ecommerce sites that don’t even deal with medical or financial products can’t afford to ignore E.A.T. either. If you want to discover exactly why that is, as well as E.A.T. ranking factors, E.A.T. best practices, and how to stand above your competition, you’ll definitely want to tune in to this episode! Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!
Cool stuff to check out:
Check out our blog
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Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
Request a C.A.R. Today
The podcast currently has 21 episodes available.