Final Thoughts & Tactics to Wrap Up Your Holiday Season Strategy.
In the final episode of our seasonality series, Hallie Altman and Alex Wynn are joined by Sr. Paid Search Analyst, Alicia Tobey to discuss how brands can win at ecommerce this holiday season. The three dive into the account side of things to review lessons from the record-breaking 2018 holiday season that brands should keep in mind, as well as recent features that have been introduced this year that you can leverage to really boost sales. Elf you have questions about “must-do’s” for a successful season, or even what can go wrong that you should look out for, well we’ve got you covered there too. Lastly, as the gift that keeps giving, our experts also offer advice to account managers for a low-stress season, anticipated shifts from typical performance metrics, and when to implement strategies.Yule definitely be sorry if you miss this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing! 

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The Time Is Now: Are you Prepared for the Holiday Ecommerce Season? In part two of our Seasonality Series, Brennan & Alex are joined by Paid Search Team Lead, Mary Harrison to take an in-depth look at the holiday season from the client's perspective. Tune in to discover out of the box strategies over the years, what preparation looks like now that automation is a major focus, and how the shift in dates this year will impact results. If you’re looking for top priorities to focus on ahead of cyber week as a business, as an advertiser who isn’t explicitly holiday promotion focused, or as the individual actually managing the accounts, this is definitely the part of the series you want to pay attention to. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing! 

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Prepping for the holidays: are you ready for the season? In this episode of Let’s Get Digital, Brennan Hall and Alex Wynn are joined by digital marketing expert and Google Strategist, Katie McCabe. With less time to shop this year due to shifting dates, this episode discusses the most important dates for the holiday season, different ways for your brand to build awareness using Display and Video, and important tips that marketers need to understand around this holiday season. McCabe also offers listeners the latest and greatest tactics available from Google for your brand to take advantage of in preparation for the season. So, if you’re interested in how you can prepare to ensure your brand’s has the most successful holiday, you’re not going to want to skip this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing! 

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Are you ready for back to school season? In this episode of Let’s Get Digital, Dylan Padula and Brennan Hall enter class with paid social media advertising expert, Doug Cameron to discuss the importance of Back to School for businesses, and how you can use paid social media to capitalize on the season. Get your notebooks prepped and pencils sharpened, because this year is going to be a big opportunity for brands to smash into the market, and capture shoppers who are anticipated to spend roughly $27.8B on school-related supplies. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing! 

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Keeping up with Google: Do You Know the 7 Properties that Follow Your Life? In this revealing episode of Let’s Get Digital, Dylan Padula and Brennan Hall connect with paid search expert and Google guru, Elizabeth McRae to review Google’s new and expanded multi-channel ad formats as part of their shift to focus more on audiences. Search, once the hub of AdWords is now becoming just one of the spokes in Google Ads as these developments challenge the norms of search query intent now that Google knows exactly where people are in the funnel. Creeped out yet? Tune in to understand the future of Google Ads, what all they really know about you, and the tactics you should start thinking about applying for your brand. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

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Amazon Prime Day 2019: What Happened and What Will it Impact? This year’s Amazon Prime Day spanned over 48-hours from July 15th through the 16th. It included massive sales, millions of new customers, and deals so great that they made this the biggest sales event in its history. Join our hosts alongside marketplaces expert, Taylor Moore, as they talk through all of the sales, client success, and the impact Prime Day has on retail and marketplaces across the country. With detailed insights from advertisers in the trenches, and a vacuum named whiskers, this is definitely one episode you don’t want to miss. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing! 

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IRCE 2019: What happened at the world's largest ecommerce marketing conference? On this episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall discuss the major takeaways from IRCE with ROI’s Director of Technology, David Austin. In this exciting episode, you’ll discover the importance of omnichannel commerce, hybrid marketplaces, direct-to-consumer trends, and the rise of artificial intelligence. We take a deeper dive into the overall technology maturity curve in ecommerce, as David summarizes what he saw in regards to how vendors are preparing for the new direction of holistic digital marketing that we’re moving toward within the industry, as well as platform capabilities, Amazon's approach, and trends that will start to have a major impact on brands in 2020. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing! 

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Did you know that not everyone should participate in Prime Day?
On this episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall discuss the good, the bad, and the ugly of Prime Day with Marketplaces expert, Sam Salathe. In this enticing episode, you’ll discover the importance of prime day and what it can do for Brands long-term, as well as the strategies that will win-big for those Brands that are a good fit. For those Brands that should sit this Prime day out… well, you’ll learn exactly why that is. Last, but certainly not least important, we dive into how to properly measure Prime Day success in order to determine if this year was a major success or flop. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

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Have you ever wondered if you should be advertising on Facebook? Is it really worth the investment? Well in this week's episode of Let’s Get Digital, our hosts cover that and more along with their guest and expert in the Social Media realm, Social Media Analyst Hallie Altman. In this lively and informative episode, the hot topics of social media ad formats, mobile presence, and Facebook Advertising presence are discussed as we dive into why these avenues are important, why you should be there, and how to measure success. Facebook is ever-growing, and with new advertising formats in place, Brands will definitely want to equip their marketing strategies with this full-funnel approach. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at [email protected], and you may hear your question on the next episode! Tune in next episode to remain in-the-know with all things digital marketing! 

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Are you aware that 9.6x more high-intent shoppers can be reached with display ads vs. search alone? In this riveting episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall are joined by a seasoned veteran in the Amazon space, Marketplaces Strategist Evan Davis, who shares his insights on Amazon Display. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. In this episode, we get into what exactly Amazon DSP is, why it’s important, and what it can do for your brand. You’ll want to keep your ears perked as different strategies for prospecting and re-marketing are divulged, and our guest gets real honest about the kind of returns you can expect your brand to see with DSP. If you’re ready to understand how to actually gauge success and properly manage expectations with DSP, this episode is definitely one you don’t want to miss. If you have any questions for the hosts, write us at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

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