Lets Have This Conversation

By Kevin McShan

Multimedia Journalist and Motivational Speaker Kevin McShan brings you a multi-faceted and multi-dimensional YouTube Podcast called: “Let’s Have This Conversation. The intention is to provide a large ... more

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The podcast currently has 1,114 episodes available.

Lets Have This Conversation episodes:

September 25, 2024 Helping Marketers Solve Digital Ad Fatigue with Measurable Outdoor Advertising with: Charlie Riley
Let's discuss Advertising Awareness and how aware the
general public is about who is selling to them, how they are doing it, and the
impact it has on all of us.
A survey conducted by OAAA-Harris Poll in 2021 revealed a
resurgence of mobility, with 83% of respondents noting their awareness of
billboards during highway travel and 82% during local driving within the town.
An overwhelming 83% of consumers expressed their attentiveness to Out-of-Home
(OOH) advertising while driving, underscoring its effectiveness in reaching a
wide audience.

Charlie Riley is the first Head of Marketing at OneScreen, a
measurable outdoor advertising platform. He has been the first marketing hire
at 6 organizations, leading marketing and sales at seed stage startups up to
$200 million organizations. A father of 3 and former CMO, this Top 50 B2B
Marketing Influencer to Follow by TopRank Marketing is able to discuss how
mastering internal marketing is almost as important as external communication
while helping Go-To-Market teams better understand how to use outdoor marketing
executions like billboards and conference branding to deliver revenue growth.
He says, "Most marketers are used to digital channels, but the costs and
results continue to decline as everyone is inundated with too much noise in
email inboxes and on social media channels. For companies that respect brand
marketing as much as direct response, adding outdoor advertising to their
marketing mix can add creative impressions for those attending a conference or
used in an ABM campaign to stand out. The best part is, OOH advertising is
measurable and less expensive than people think. OOH campaigns can deliver
results marketers need to share with the C-suite, just like digital campaigns.
Outdoor advertising can be used for ABM campaigns, using a targeted account
list to strategically plan locations that the target buyers will drive to work
or where they spend time. Exposure through billboards, wrapped cars, and more
draw targeted eyeballs from top prospects. Seeing companies use outdoor ads for
customer recognition campaigns, brand awareness at major tradeshows, and more,
outdoor advertising can be a brand play as part of the overall marketing mix
that has been proven to drive better results. What's old is new again with
billboards and more, and it's all measurable. For more information:
https://www.onescreen.ai/ LinkedIn: @CharlieRiley

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55min
September 16, 2024 Build Value Improve Performance Find Freedom with: Christian Muntean
According to the Survey Center for American Life, the
majority of American workers report feeling respected and trusted by their
workplace superiors. Approximately 79 percent of Americans say they often feel
trusted by their supervisor or boss, and around 61 percent say that they often
feel treated fairly by their boss. Meanwhile, Indeed states that when employees
feel appreciated and valued, they are more likely to work hard, strive for new
goals, and become invested in the company's success.

Christian Muntean has assisted owners and executives of
small and medium-sized businesses in significantly increasing their revenues
and profitability. He is an accomplished business strategist who has guided
hundreds of businesses toward rapid growth and broader impact. Christian
specializes in supporting entrepreneurial leaders during pivotal moments such
as scaling operations, navigating succession, or preparing for an exit. He
holds a Master's in Organizational Leadership from Eastern University and is a
Master Coach through the Marshall Goldsmith Stakeholder Centered Coaching
program, a Certified Exit Planning Advisor (CEPA), an International Mergers
& Acquisitions Expert (IM&A), and a Mergers & Acquisitions
Professional (M&AP). His approach is practical and focused on maximizing
business value.

Christian is also a published author, with works including
"The Successful New CEO," "Conflict and Leadership," and
"Train to Lead." His insights are frequently sought after in podcasts
and national publications. Christian resides in Anchorage, Alaska, with his
wife and their three children.

For more information, please visit:
https://www.christianmuntean.com/

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44min
September 13, 2024 Accelerate Your AI Innovation with: West Stringfellow
As an entrepreneur or corporate business leader, I have a
fundamental question for all of you. Do you have the knowledge and capability
to keep up with the competition when it comes to digital transformation? Are
you confident that your greatest asset is your people, and are you open to
listening to them to achieve real progress within your organization?

According to Gartner, 91% of businesses are involved in some
form of digital initiative, and 87% of senior business leaders consider
digitalization a priority. Furthermore, 89% of all companies have either
already adopted a digital-first business strategy or are planning to do so.

West Stringfellow is a product and technology visionary with
a successful track record at companies such as Amazon, PayPal, Visa, and
Target, as well as with startups accelerated by Techstars. With over 20 years
of experience, West has consistently driven innovation, resulting in market
disruptions and significant revenue growth. He now empowers entrepreneurs and
businesses through coaching and consulting, drawing on his expertise in product
innovation and digital transformation. West holds 5 patents and possesses a
wealth of international experience, and he's here to share insights that can
help revolutionize your approach to product and technology.

For more information, please visit https://howdo.com/ or
connect with West Stringfellow on LinkedIn.

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55min
September 12, 2024 You Can’t Succeed In Your Career Without Ambition with: Wendy Alexander
Happiness in your career can be a fluctuating variable. The
definition of career success varies for everyone, especially women in midlife.
Balancing raising children, nurturing relationships, and finding time for
self-care, in addition to their careers and professional growth, can be
challenging for women.

According to the Wall Street Journal, nearly 65% of men say
they are happy with their jobs compared with 60% of women. The largest gaps in
satisfaction between men and women were related to the financial benefits of
work, such as wages, benefits, and bonuses. Meanwhile, workers aged 45 to 64
already constitute a massive 41% of the 2022 OECD workforce, up from 29% in
1990. As younger populations shrink, employers may want to rethink their job
recruitment and retention strategies to manage this new generational balance.
As individuals stay longer in the workforce, they’ll want to revisit their
career planning and adjust it for longer lives. The 2022 AARP Global Employee
Survey revealed that fully half of the 45+ workforce was hoping to change jobs
within three years. Will companies help or hinder them?

I’m Wendy Alexander, a career coach specializing in helping
mid-life professionals and menopausal women land their dream job. I have had a
unique journey, from life in apartheid South Africa to being held up at
gunpoint in my first job to becoming a single mom left with a crippling
mortgage, to climbing the corporate ladder, and now, living my best life
helping other people get their dream job. I offer a fresh perspective on career
discussions, focusing on mid-life career changes and menopause as a time to pursue
what you’ve always wanted, not just the 'good' job you've been told you should
do.

For more information, you can visit:
https://happycareerhub.com/
Connect with me on LinkedIn: @WendyAlexander

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1h 7min
September 10, 2024 Use Your Story to Make a Difference with: Brian Fleming
Adversity is one of the greatest forms of persistent
resilience one could ever ask for. It helps to build up our character and our
ability to reason when challenging times strike. One place where this is
particularly evident is in the military. According to the Pew Research Center,
one out of every ten veterans alive today was seriously injured at some point
while serving in the military, and three-quarters of those injuries occurred in
combat.

Brian Fleming is a combat-wounded war veteran who was
injured by a suicide bomber in Afghanistan. He turned his injury into a highly
profitable and influential speaking career and has been a professional speaker,
author, and resilience trainer for over 17 years. He is the Founder of
UseYourStory, where he shows other business-minded people how to make a
difference and a side income by sharing their own stories at UseYourStory.com.

"After being severely injured by a suicide bomber who
exploded 3 feet away from me in Kandahar, Afghanistan, I spent 14 months in a
hospital undergoing painful burn treatments, reconstructive surgery, and brain
injury rehabilitation. After leaving the military, I became an author &
speaker because I wanted to help other people with the lessons I'd learned that
helped me overcome my war injury. Over the past 17 years, I've spoken to over
half a million people in live audiences globally, including the US military and
several of the Fortune 500. I have written 4 books and have been featured on
almost every major news network in America on the topic of resilience and how
to stand firm when everything around you is blowing up! The greatest healing
aspect of my recovery came through sharing my story because I saw it was
helping other people and it also allowed me to be financially productive for my
family.

For more information, visit https://www.useyourstory.com/.
To book Brian to speak, visit blownupguy.com.

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47min
September 10, 2024 The Power of Whole Human Leadership with: Victoria Pelletier
The National Bureau of Economic Research and LinkedIn have
reported that 80% of people work harder when they feel appreciated. This
emphasizes the importance of employee recognition, which is not just a nice
thing to do, but a necessity.

Replacing a bad boss with a good one can increase the
productivity of each subordinate's output by more than 10 percent. In today's
competitive business environment, the traditional stoic, metrics-driven
leadership styles are no longer effective. Modern workers expect authenticity
and empathy from their leaders. To get the most out of your team, you must
develop nuanced leadership skills that can focus and inspire them.

Introducing "Whole Human Leadership," a modern
leadership paradigm designed to connect with and get the most from today's
workers and to advance your career. "The Power of Whole Human
Leadership" offers a robust strategic framework for bringing your whole
self to work and transforming yourself into the leader your team will gladly
follow.

This book goes beyond standard business management lessons
and provides comprehensive guidance on the behavioral traits and practices that
define effective leaders today. It covers topics such as transforming
ineffective management techniques into opportunities to increase employee
engagement, developing empathetic leadership traits, tactically deploying
vulnerability, gauging proficiencies in Whole Human Leadership, and employing
leadership principles that create high-performing teams while satisfying organization
stakeholders.

Author Victoria Pelletier's career is a testament to the
transformative power of Whole Human Leadership. Her decades of executive
leadership, including many years leading human capital businesses, have given
her invaluable insights into how leadership affects people and employee
engagement. These hard-won lessons are available in her book.

You can develop satisfying and productive relationships with
today's workers, and it all starts with you! "The Power of Whole Human
Leadership's" step-by-step process will show you how.

For more information: https://victoria-pelletier.com/
Get the book:
https://www.amazon.ca/Power-Whole-Human-Leadership-Managing-ebook/dp/B0DBMJTT3H/ref=sr_1_1?dib=eyJ2IjoiMSJ9.OhV3H8zZdIW17o0QjiNp8uy_rhWzSBju-qUKXtHpb9-NooVuyVm9FTHWmyp8FDWH2alM2sTKKFHtFitMTcM-FDIF1tNLrZEbJw4HI8-VByQ.Ifv9tIDV0JzOO8j_nQVFKFQa5YCORXkFCY-12i

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39min
September 06, 2024 Monica Sander Burns: "Nature is Like a Mirror Into Our Interworlds"
What if I told you that simply walking in the woods or
immersing yourself in nature could significantly reduce stress, enhance
resilience, prevent burnout, and boost creativity? More and more corporate
professionals are embracing forest bathing and forest therapy, known as
shinrin-yoku. This involves consciously and contemplatively taking in the
forest atmosphere using all of one’s senses. It's not just a walk in the woods,
but a practice of being fully immersed in the sights, sounds, and smells of the
forest. This practice originated in Japan in the 1980s and was later
incorporated into Japan's national health program in 1982. Researchers in Japan
and South Korea have documented a growing body of scientific literature on the
various health benefits of forest therapy.

Monica Sander Burns is a visionary thinker and
earth-intuitive with a mission to recenter reciprocal, healthy relationships
between humans and the natural world. Through her company, SOCIETY of TREES,
she works with organizations to align their workplace cultures with the
regenerative energies of nature, improving employee wellbeing while maximizing
their impact in a sustainable way. She teaches people how to intuitively
connect with the living planet by developing their sensory awareness and
embodied experience of nature. Her sessions are interactive, immersive, fun,
transformative, and deeply healing. By creating a container for people to
remember that they are part of nature, she bridges the gap that has arisen
between people and the natural world, which has led to ecological destruction
and contributes to the illness and mental health crisis in society. Through
forest therapy and forest bathing sessions, she witnessed hundreds of people
finding deep peace and healing through the support of nature. Her work also
addresses the emotional impacts of climate change, manifested through eco-grief
and eco-anxiety, and aims to rewrite the narrative of the Anthropocene by
learning from Indigenous cultures to become a keystone species central to the
delicate balance of ecosystems.

For more information, please visit
https://societyoftrees.com/.
Follow @societyoftrees for updates.

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52min
September 05, 2024 Creating a New Legacy in Teenage Mental Health with: Austin Davis
The mental health of our teenage population is crucial to
the well-being and future of our nation. Today, I'm here to provide a status
report on the state of this mission. According to the Department of Health and
Human Services Office of Population Affairs, while many adolescents experience
positive mental health, an estimated 49.5 percent of adolescents have had a
mental health disorder at some point in their lives. Promoting positive mental
health can prevent some of these problems. Austin Davis is a leader in teenage
behavioral health and addiction treatment, dedicating over 15 years to
transforming the lives of teens and their families. He uses the power of faith
in the recovery process to help his clients become healthy and happy members of
their community. Austin is the founder and CEO of Clearfork Academy, a
prominent treatment center in Texas for troubled teens. His commitment to teen
mental health makes him a leading figure in the industry. He has spoken to
parents, community health professionals, educators, and teens nationwide,
sharing insights on effective treatment methodologies, the importance of mental
health awareness, and the power of faith in the recovery process. Austin earned
a Bachelor of Science in Pastoral Ministry from Lee University in Cleveland,
TN, and furthered his education with a Master of Arts in Counseling from The
Church of God Theological Seminary. This education laid the foundation for his
professional journey in clinical counseling and church ministry. When he's not
helping teens or serving his community, he spends time with his wife and three
kids, plays guitar, and enjoys the outdoors.

For more information: https://clearforkacademy.com/

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42min
September 04, 2024 Ghana's Bloom Bar Elevating Nightlife and Hospitality with: Kofi Maafo
Let's discuss entrepreneurial change.

This means being open to new ideas, taking calculated risks,
and experimenting with different approaches. Since its founding in 2017, Bloom
Bar has been the preeminent nightlife destination in Ghana’s capital, Accra. It
is renowned across the continent for its signature, down-to-earth ambience,
carefully curated cocktails, expert mixologists, and inimitable vibes. Bloom
Bar was envisioned by lifelong friends and business partners Keith Edem Aweke
and Kofi Adjei Maafo as a way to bring their love of elevated hospitality to
their home. They aimed to create a must-visit open-air bar experience for
Ghanaians and tourists alike. By creating career opportunities in hospitality
and providing unpretentious five-star service for everyone, Bloom Bar has
become a model for new venues, elevating the nightlife and hospitality
industries across West Africa and beyond.

Bloom Bar founders Kofi Adjei Maafo and Keith Edem Aweke
have decades of collective experience in the experiential hospitality space.
Kofi gained his Executive MBA from the University of Ghana in August 2014 and
is currently slated to enroll in Cornell University in 2022 to receive his
Executive Masters in Hospitality Management. A lifelong entrepreneur, he has
prioritized contributing to the business development of Ghana and Africa,
working across industries including agriculture, fitness, and, of course, hospitality
since 2011. Now a cultural phenomenon with a loyal audience and nearly 40,000 followers
across digital platforms, Bloom Bar has inspired the next generation of
Ghanaian entrepreneurs to pursue sectors that may seem like a risk. “This
industry has always existed. But the issue was how people perceived it. Now,
the next generation of bars opening has an understanding that you don’t just
come into this to make drinks - you need to make an impact on the lives of the
people you employ and through the quality of service you provide.”

To date, Bloom Bar has been nominated for three categories
at the GEM Hospitality Awards, taking home “Best Night Life” and “Best Game
Changer.” They are looking to open new
locations in Labbone, Accra, and Atlanta GA with details to come.

Email: [email protected]
Instagram: @bloombaratlanta

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37min
September 03, 2024 NightCap The Drink Spiking Prevention Company with: Shirah Benarde
When you socialize regularly in college, you tend to develop
deep and lasting relationships. Even if some of the connections are
shorter-term, they can support you in different ways. For example, maybe a
college friend in your major is interested in starting a business with you.

According to American Addictions Centers, around 50 percent
of women and men surveyed have had their drinks or food spiked at least once.
This is a major issue facing Americans. It is also not an act that always
involves street drugs being discreetly slipped into a victim’s drink. Most
often, alcohol is used to facilitate the crime of drug-assisted sexual assault.
What also complicates spiking may be a lack of confidence in reporting the
issue or even recognizing the symptoms.

Shirah Benarde is the CEO and Co-Founder at NightCap, an
innovative company addressing drink spiking prevention. NightCap was invented
by Shirah Benarde from West Palm Beach, Florida when she was 16 years old. The
idea came to her in a dream after hearing about the horrors of drink spiking
from friends who experienced it after going off to college. Fortunately, her
friends were okay, but Shirah was determined to come up with a pragmatic
solution to this problem that could protect her and her friends when they went
off to college.

Shirah, a 21-year-old Forbes 30 Under 30 honoree and
co-founder of NightCap, transformed a personal tragedy into a mission to
safeguard nightlife after a friend fell victim to drink spiking. At just 17,
she appeared on Shark Tank, securing one of the fastest deals in the show's
history. NightCap has since sold over 500,000 units across 40+ countries and
partnered with over 170 major universities.

She also wanted to make sure that the product would be
something that girls would feel comfortable using. The next morning, she went
to her mother’s closet, grabbed a pair of pantyhose, cut them up, and attached
them to a scrunchie to create the first prototype.

For more information: https://nightcapit.com/
Follow: @nightcapit

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32min

FAQs about Lets Have This Conversation:

How many episodes does Lets Have This Conversation have?

The podcast currently has 1,114 episodes available.