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Trust in various institutions is declining, making itincreasingly valuable in business. The fourth trust survey released byPricewaterhouseCoopers highlights the significance and opportunity of trustamong business executives, consumers, and employees. Among respondents, 95% ofbusiness executives agree that organizations have a responsibility to buildtrust, an increase from 92% in 2023. The numbers for consumers and employeesare also high, with 92% and 94% agreeing, respectively, remaining unchanged fromthe previous year.

There is not only a moral case for building trust but also abusiness case, as 93% of business executives believe that the ability tocultivate and maintain trust positively impacts the bottom line. Amongexecutives, 42% cite productivity as the biggest risk if employees do not trusttheir employer, followed closely by the quality of products and services (41%),operational efficiencies (40%), and profitability (38%). Surprisingly, employeeretention ranks lower on the list. Traditionally, companies have consideredtrust among employees as a way to attract and retain talent. However, this dataindicates that a lack of trust among employees significantly affects everydayoperations. The risk is not simply that employees may leave; it is that theymay stay but work only half-heartedly.

Additionally, 60% of employees report that they haverecommended a company as a good place to work because they trusted it, whereas22% have left a company due to trust issues.

Adam Malone is a leadership consultant, corporate keynotespeaker, and father of five, known as “The Tenacious Operator.” After a 20-yearcareer in the corporate world—17 of which he spent with one company, risingfrom analyst to VP—Adam left in 2024 to pursue his passion for helping highperformers become great leaders of resilient teams. His mission is to assistleadership teams and mid-level managers in identifying barriers to performance,enabling teams to function cohesively and thrive even in high-pressureenvironments.

Adam's philosophy is that most leadership behaviors arestraightforward but require consistency, especially on challenging days. Hefocuses on transforming “soft skills” like trust and empathy into realstrengths that foster engagement and inspire change. He joined me this week toshare more about his approach.

LinkedIn: @AdamMalone 

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Self-limiting beliefs are negative thoughts or beliefs aboutyourself, your abilities, or the world around you. These beliefs ultimatelyprevent you from reaching your full potential. According to Ipsos, four in ten(40%) of Canadians agree (11% strongly, 29% somewhat) that they lack confidencein social situations, leading many to go to great lengths to avoid them.Unfortunately, nearly 85% of Americans struggle with low self-esteem, as notedby Psychology Today.

Dr. Alain Salas is known for helping individuals, coaches,and health professionals break the cycle of limiting beliefs so they canachieve vibrant health, harmonious relationships, and the prosperity theydesire. He created systems for mind clearing, body clearing, and goal andsuccess clearing. Dr. Salas is a #1 Amazon bestselling author, a chiropracticphysician, and an expert in the mind-body connection. With over 28 years ofexperience, he has transformed the lives of more than 4,267 clients in the US andEurope.

“I used to live on my sailing boat and ran a boat rentalbusiness in the south of France. Six years later, I felt a calling to sell myboat, close my business, and move to the US to become a chiropractic physician.After graduating, I had a full practice and was living my passion—the Americandream! However, I found it difficult to disconnect from work. I wasn’t presentfor my family and was constantly tired and overwhelmed. My stress levels becameso high that my business went from thriving to failing. I ultimately wentthrough a divorce and was diagnosed with colon cancer.

Frustrated with ongoing failures in my relationships,health, and business, I embarked on a journey to discover what had gone wrong.A few years later, I discovered the mind clearing system and a three-stepprocess to break the cycle of limiting beliefs, allowing me to achieve vibranthealth, harmonious relationships, and the prosperity I sought.”

For more information: https://themindclearing.com/ 

Email: [email protected] 

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Messaging from patients to primary care physicians accountedfor 85 percent of all secure messages sent. The volume of messages received byeach physician varied significantly. The median number of messages a primarycare physician received annually was 197, with an interquartile range of 55 to521, as reported by the National Institutes of Health.

Jake Sucoff is an entrepreneur, marketer, and four-time bestman. He is the founder and CEO of Patient Procure, a marketing agency thatspecializes in helping medical practices attract and engage their idealpatients. Patient Procure employs exceptional content, storytelling, andtechnology to create effective patient funnels, allowing healthcarepractitioners to focus on their primary mission—caring for patients.

With 15 years of experience in building and launchingproducts across various markets—including B2B SaaS, enterprise healthcare, astartup incubator, and loyalty rewards hardware—Jake has collaborated closelywith C-suite executives, navigating high-pressure environments and using datato guide decision-making. His true passions are his family, friends, and music.Currently, he is focused on automation and AI to minimize his time in theoffice, allowing him to spend more time with loved ones.

Jake has balanced his career between the startup andenterprise worlds, providing him with a well-rounded perspective. His speakingstyle is honest and vulnerable, with just the right touch of irreverence andhumor. He promises to make you laugh without resorting to puns or cheesy jokes. Jake considers himself an open book andbelieves that honesty is often lacking in the business and startup podcastingworld. Throughout his career, he has experienced numerous ups and downs and hasa wealth of insights that are valuable to both newcomers and seasonedprofessionals.

For more information, visit:https://www.patientprocure.com/ 

Email: [email protected] 

Learn more at: https://heyjakey.com/

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When you choose to serve in the military, you are oftenpraised for your courage and valor, celebrated for your willingness to riskyour life for a common cause. However, the mental toll of military service isfrequently overlooked and underreported. According to a report from theMilitary Times, diagnoses of mental health disorders among active-duty servicemembers increased by nearly 40% over the last five years. This report, releasedby the Defense Health Agency as part of the Armed Forces Health SurveillanceDivision's December Medical Surveillance Monthly Report, examined mental healthdiagnoses among active-duty troops from 2019 to 2023. The findings showed thatanxiety disorders and post-traumatic stress disorder (PTSD) accounted for themost significant increase in diagnoses.

Specifically, the diagnoses of these disorders nearlydoubled during this five-year period. While the report did not identify asingle cause for this rise, it suggested that the COVID-19 pandemic, whichoverlapped with this time frame, could be a contributing factor.

In 2023, active-duty service members with mental healthdisorders occupied more hospital beds than any other medical condition,accounting for 54.8% of all hospital bed days.

Sam J. Peterson is a dedicated entrepreneur and mentalhealth advocate committed to transforming the lives of veterans and firstresponders through innovative, science-backed treatments. As the co-founder ofMind Spa and the Patriot PowerUP Program, he has developed advanced protocolsthat combine ketamine therapy, transcranial magnetic stimulation (TMS), andhyperbaric oxygen therapy (HBOT) to heal and rewire the brain. These powerful,complementary treatments address the root causes of traumatic brain injury(TBI), PTSD, depression, and anxiety, providing long-lasting relief wheretraditional methods often fall short. Data from these programs demonstratetheir significant impact—not just alleviating symptoms but fundamentallyrestoring brain function and improving quality of life.

In addition to his work with Mind Spa and Patriot PowerUP,Peterson founded the Invictus Project, a nonprofit organization that offersfinancial assistance to veterans seeking access to these life-changingtherapies. His mission is deeply personal; as a former Army EOD technician, hefaced his own mental health challenges that motivated him to develop programsaimed at true neurological healing rather than mere symptom management. Hebelieves in the power of community, cutting-edge science, and personalized careto create lasting change and remains committed to revolutionizing mental healthtreatment for veterans and first responders.

For more information, visit https://www.mindspadenver.com/,call (303) 327- 0350, or email [email protected].

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Let's discuss optimism. When was the last time you felt truly hopeful about the future? Optimism is defined as having hope and confidence about what lies ahead or expecting a successful outcome.According to a CBS News poll, 57% of respondents consider themselves “hopeful” for 2025, which represents a 10% increase from the same poll in 2024. The other options were “discouraged” and “both equally,” with the latter seeing a significant decline, while “discouraged” only increased by one percentage point.A recent Marist survey also indicates that more than half of Americans are optimistic about the upcoming year. Fifty-six percent of respondents expressed optimism about 2025, compared to 43% who were pessimistic. This marks a 16-point increase since December 2023, when only 40% felt optimistic about the new year. This is also the highest percentage of optimists since Marist's December 2020 survey, which recorded a similar 56% optimism rate.Jeff Luther is an entrepreneur and professional speaker who exemplifies perseverance. After experiencing sudden cardiac arrest and receiving a life-altering diagnosis, he had to rebuild his life—one step at a time. What began as a struggle to take a few steps evolved into a steadfast commitment to surpass his limits. He demonstrates that resilience is not about making huge leaps but about showing up every day, no matter how difficult it may be. Now, he inspires others to adopt the same mindset, whether in business, life, or fitness.For more information, visit JeffLuther.com Listen: https://podcasts.apple.com/ro/podcast... Instagram: @jdluther2.0

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Business efficiency measures how effectively a companyutilizes its resources to produce goods and services and generate revenue. Itis represented as a ratio between the resources used and the output produced.

According to a LinkedIn survey, over 60% of businesses haveeither used a consultant or are currently using one. The top reasons for hiringconsultants include accessing specialized expertise (70%), gaining an outsideperspective (52%), and supplementing internal resources (44%). The consultingindustry is expected to grow, with the U.S. Department of Labor projecting thatthe professional and business services sector will add more than 1.6 millionnew jobs by 2028.

Stephanie Warlick is the Founder and CEO of 5FT ViewConsulting. Along with her team, she supports small to medium-sized businessesas fractional Chief Operating Officers (COOs), EOS (R) Integrators, and HRexecutives, helping to build strong organizational foundations to scale theirstartups. With 30 years of experience in entrepreneurship, HR, and operations,Stephanie uses her knowledge to assist her clients in alleviating the everydayburdens faced by small business owners and entrepreneurs. She is also aninternationally bestselling author, having written *Dark and Silent Office: ADigital Accessibility Guidebook for Inclusive Communication in the Workplace*.5FT View provides consulting and educational services, teaching organizationshow to achieve content accessibility for inclusive communication in theworkplace.

Stephanie has a keen eye for identifying needs and a passionfor seeing projects through from conception to completion. She thrives in thedynamic environment of small businesses, fully immersing herself in the entiregrowth cycle. Her character is rooted in empathy, compassion, and a strongsense of community, ensuring that every individual’s needs are met equitably.Stephanie’s innovative Stand in the Gap Method coaching program aims to empowerothers to develop awareness, skills, and resilience to “think like an owner”and excel in professional settings.

Unlike traditional high-level consultants who typicallyprescribe solutions, Stephanie prides herself on being an "executivedoer." She actively collaborates with business owners, rolling up hersleeves to implement strategies rather than simply advising them. In her rolesas a fractional Chief Operating Officer and an executive Human Resourcesprovider, she addresses a myriad of gaps, leveraging her expertise toeffectively bridge them.

When she is not consulting, Stephanie coaches individuals onhow to excel in the workplace through her Stand in the Gap Method and OwnerMindset philosophy, which trains individuals to adopt an entrepreneurialspirit. She enjoys speaking at conferences and events about her books andtechniques. In her free time, Stephanie loves spending time with her family andplaying pickleball.

For more information, visit:https://www.stephaniewarlick.com/

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According to the Centers for Disease Control and Prevention,about one in three adults in the United States do not get enough sleep. Thismeans that more than 35% of Americans sleep less than seven hours per night.Sleep deprivation can negatively impact mental health, cognitive function, andincrease the risk of heart disease and diabetes.

Women, particularly those under age 50, report sleeping lessthan they need and experience higher stress levels than men. For the first timesince 2001, a majority of U.S. adults—57%—indicated in Gallup polling that theywould feel better if they got more sleep, while 42% believe they are gettingenough sleep. This marks a significant reversal from figures recorded in 2013,when 56% of Americans felt they received adequate sleep, and 43% did not.

Derek Hales is the Founder and Editor-in-Chief ofNapLab.com, a platform that tests and reviews mattresses using objective anddata-driven methods. His reviews and personalized mattress recommendations helpreaders quickly find mattresses that fit their needs, preferences, and budgets.With over 10 years of mattress testing experience, Derek has evaluated morethan 410 different mattresses in his career. He has been featured on prominentplatforms such as ABC's Tamron Hall show, Freakonomics, CBS News, and ESPN.

The story of NapLab began with Derek and his wife, Samantha.Newly married in 2014, they were in need of a new mattress but were unwillingto pay $5,000 for one at a store. Instead, they decided to try a new breed ofonline mattresses. The first mattress they tried was not a good fit, but thesecond one was a significant improvement. As a hobby, Derek launched his firstmattress review website, Sleepopolis, where he published reviews of the twomattresses he had tried, compared them, and provided other helpful guides.Within just a few weeks, traffic surged. Derek’s readers wanted more reviewsfrom various brands, prompting him to test new mattresses and write newreviews.

What started as a one-man operation in a one-bedroomapartment gradually grew into a six-person team of friends and family. Thosedays of testing in a one-bedroom apartment are behind them, and they now have adedicated space for testing, photography, videography, and storage.

For more information, visit: https://naplab.com/

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Recent research from AARP indicates that the aging processaccelerates noticeably around the ages of 44 and 60. While aging is acontinuous journey throughout life, there are specific periods when significantmolecular changes occur—one of which typically happens after the age of 50. Asa result, we can consider the aging process to accelerate after the age of 50.

Carlos Reyes is a veteran in the health and fitness industrywith extensive experience as a Wellness Coach and Certified Personal Trainer.Over the past thirty-five years, he has had the privilege of working with adiverse range of individuals, each with unique goals such as weight loss,weight gain, body reshaping, and post-injury fitness and rehabilitation. Whathe appreciates most are the long-lasting relationships he has built with manyclients, along with the trust and confidence they have placed in his abilitiesover the years and across various stages of their lives. Carlos is committed tohelping his clients maintain their health and wellness, enabling them toperform at a high level well into their 60s, 70s, 80s, and beyond.

Currently, Carlos works with active individuals aged 50 andabove who want to effectively combat the aging process. His unique approach tofitness emphasizes practicality, possibility, and productivity through aholistic lens that addresses total well-being, including lifestyle, long-termhealth, and independence. Carlos is certified by the American College of SportsMedicine, the National Strength and Conditioning Association, the FunctionalAging Institute, and the WellCoaches Corporation.

Facebook: @CarlosA.Reyes 

Facebook: @AgelessPerformersForever 

LinkedIn: @CarlosA.Reyes

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**Preparation is the Best Defense Against Uncertainty**

According to LegalZoom, 56% of Americans believe that estateplanning is important; however, only 33% of adults in the U.S. have documentedtheir end-of-life plans. In 2021, among the estate plans created, 75.12% werewills, 18.78% were trusts, and 6.1% included the nomination of a guardian foryoung children.

Research from USA Today indicates that fewer older Americansare writing wills, a trend that could create challenges for their survivors. Ananalysis published in August by the Center for Retirement Research at BostonCollege shows that the percentage of households headed by individuals over 70with wills or trusts has steadily declined since the mid-2000s. Between 2008and 2018, this share dropped from 70% to 63%.

This downward trend reflects the increasing diversity amongolder Americans. Seniors are more likely than ever to belong to Black orHispanic communities, and these populations are less likely to leave a will orreceive an inheritance compared to non-Hispanic whites.

Oscar Vasquez is the founder of EstateDocPrep.com and anexpert in estate planning. He assists families and homeowners in protectingtheir assets from the high costs associated with probate. Oscar's insights oncreating living trusts and avoiding expensive estate planning mistakes couldsave you thousands of dollars while providing peace of mind.

**Estate Planning Made Simple and Accessible:** Protectingyour family shouldn't come with a hefty price tag. Unfortunately, many familiesforgo an estate plan because traditional attorney fees can feel prohibitive.That's why we created this platform—to provide everyone with access toaffordable, attorney-drafted solutions designed to safeguard their loved onesand bring peace of mind. Our innovative software simplifies the complexities ofthe legal process, making estate planning effortless and stress-free.

If you're a homeowner, you won’t want to miss thisconversation.

For more information: https://estatedocprep.com/ 

Get the Guide: https://estatedocprep.com/guide 

24/7 Client Assistance: (805) 909-4689 

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The Bureau of Labor Statistics reports that overallemployment for Sports Psychologists is projected to grow by 7% from 2023 to2033, which is faster than the average for all occupations. On average, about13,000 job openings for psychologists are expected each year over the nextdecade. Many of these openings will stem from the need to replace workers whoare transferring to different occupations or exiting the labor force, such asthrough retirement.

Sports psychologist Scott Goldman, PhD, consultingperformance psychologist for the Golden State Warriors,  highlights that while elite athletes arevaluable performers, they are also human beings like anyone else. “I see myrole as a psychologist within a sports organization as being an embedded360-degree resource,” he explains, serving athletes, coaches, and front officemanagers who are responsible for talent evaluation and staff onboarding.

Goldman was one of the first clinically trainedpsychologists to become an integral part of both college and professionalsports organizations. His early full-time positions at the NCAA level includedroles at the University of Arizona and the University of Michigan. He has alsoworked with professional teams such as the Miami Dolphins and Detroit Lions,and has consulted for the Washington Wizards and Chicago Cubs. One of Goldman’skey achievements is the development of the Athletic Intelligence Quotient (AIQ)assessment tool, which measures the performance-specific cognitive traits thatcontribute to athletic success. He collaborated with James Bowman, PsyD, fromthe Albert Ellis Institute in New York City, on the AIQ for 15 years before itwas published in 2012. The test, described in a 2020 article in the New YorkTimes Magazine as “a comprehensive user’s manual to an elite athlete’s brain,”is utilized by the NCAA and various professional sports teams, as well asinternational clubs and first responder departments.

Goldman’s team defines intelligence as “the ability toacquire, process, and apply information.” Drawing from the Cattell-Horn-Carrolltheory of intelligence, Goldman and Bowman sought to define the cognitiveabilities that are most relevant in navigating the complex challenges ofsports: “We viewed sport as a constantly mutating puzzle and asked ourselves,‘What cognitive abilities are most impactful in solving that?’” Goldmanrecalls.

Over the past decade, awareness of the importance ofprotecting athletes' mental health has significantly increased. Goldmancontributed to the 2013 National Athletic Trainers Association’s consensusstatement on addressing psychological concerns among college athletes and waspart of the mental health task force that established "bestpractices" for the NCAA in 2016. In 2019, both the NBA and NFL beganrequiring teams to provide regular access to behavioral health clinicians attheir facilities, leading many NFL teams to hire psychologists for thispurpose. Goldman joined me this week to share more insights on these importantdevelopments.

For more information: https://aiq.team/ 

Email: [email protected] 

LinkedIn: @ScottGoldmanPh.D

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