Behind the Screens

Let’s make a date: It Ends With Us and Deadpool & Wolverine

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It was a neck-and-neck finish for the weekend between Deadpool & Wolverine and It Ends With Us, with both achieving incredible results. There’s a lot to cover this week as we look at Disney’s D23 announcements, breakdowns for It Ends With Us and Borderlands, and a look ahead at how pre-sales are shaping up for Alien: Romulus — join us for all the Behind the Screens insights!


Topics and times:

  • Disney’s D23 - 0:22
  • Disney investments in film - 2:50
  • Year-to-date comparison update - 3:28
  • It Ends With Us box office breakdown - 4:34
  • It Ends With Us audience analysis - 6:15
  • It Ends With Us marketing recommendations - 9:22
  • Borderlands box office overview - 13:04
  • Borderlands audience analysis - 14:21
  • Holdovers - 16:32
  • Alien: Romulus pre-sales - 17:52
  • Next week -  19:57


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram


    Box Office Overview:

    • Deadpool & Wolverine maintained the top domestic position with $54.1 M and passed $1B worldwide this week, with a domestic cumulative total of $495M and internationally $535M.
    • It Ends With Us opened to $50M in the domestic market, with $30M further internationally for a worldwide opening of $80M.
    • Twisters took 3rd position at the domestic box office, and has now reached a global total of $222M.
    • Borderlands debuted in 4th position with a soft $8.8M domestically and $7.7M internationally for a worldwide total of $16.5M.
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