If these questions ever crossed your mind, you’ve come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and into the future.

Our conversation took many fascinating turns. We covered topics like brand promise, values and authenticity, customer journey and value chain, social media, influencers, and even our future with AI.

A brand is truly beyond a logo and aesthetic.

Baaghil’s insights are rooted in his extensive experience and unique approach to branding, making this episode a treasure trove of valuable information for anyone looking to understand and enhance their personal or business brand.

I hope you enjoy this episode, and it helps you to start applying these invaluable lessons to your own brand journey.

Click here to connect with Baaghil on LinkedIn

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!

PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!

The post #52: Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil first appeared on Rana AlBasri Mouawad.

A Personal Brand Story is all about You and Your Business or Profession.

While brand stories must be interesting and attractive, the key is that it must be strategic! It should be the bridge that connects your business to your target audience.

In this week’s episode, I chat with Reme Mancera, a personal brand strategist who is specialized in helping entrepreneurs share their story strategically to make their offering stand out.

Based in Spain, Reme works globally with course creators, coaches and service providers by using her framework “Story Connectors” to identify key moments in someone’s journey that they can share to highlight key factors of what they sell, to gain their audiences’ attention, trust and intention to buy.

This episode is jam-packed with advice on building a personal brand story that is captivating, yet also strategic.

Links mentioned in the episode:

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!

PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!

The post #51: Your Brand Story is Relevant and Worth Telling – with Reme Mancera first appeared on Rana AlBasri Mouawad.

We’ve all been there… you’re on a mission to create social media content for your brand or business… you sit and stare at the screen and nothing is coming to you!

You’re not alone and this is more common than you think! We all know that creating content for our social media platforms is important for our personal brand and business, but the overwhelm is making the process difficult.

In this episode, we double down on 5 ways that will help you to never run out of content ideas!

In order for you to keep your sanity and keep an engaging social presence, here are 5 ideas that will help you in finding an easy way to create consistent content on social media.

Note: In this episode, other episodes were referenced to help you with your content creation:

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!

The post #50: 5 Ways to Never Run out of Social Media Content Ideas first appeared on Rana AlBasri Mouawad.

If in the midst of frustration, you asked yourself any of these questions:

Then this episode is for you.

I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where – with her fiery charisma – she took me on the journey of what it means to build a brand.

Michelle is making branding waves by recognizing there is no cookie-cutter answer to any branding question. Whether it is a large institution or a single entrepreneur, the approach needs a liaison to translate and re-communicate the brand. 

Her experience has been in the fashion industry for over 3 decades and she’s worked with countries from the Artic Circle to Africa. Michelle is an American expat who lived in Europe for 15 years and has a very unique perspective on understanding branding with consideration of culture, community, and diversity. 

You can connect with Michelle on these platforms:

Website: http://www.Michellebalaun.com

LinkedIn: https://www.linkedin.com/in/michelle-balaun-81617627/

Instagram: https://www.instagram.com/michellebalaun/

To book Michelle’s Mini Magic Workshop: Live Brand Audit, direct message her on LinkedIn or Instagram.

Here is the FREE gift to download from Michelle, her IDEA HURRICANE

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!

The post #49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun first appeared on Rana AlBasri Mouawad.

There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program.

The valuable potential within a company’s workforce often goes unnoticed and it is time for businesses to recognize the untapped potential of their employees in shaping the company’s success.

In this episode, we delve into the benefits of employee advocacy, the advantages it has for companies and outline what can be the next steps to kickstart this process of building employee advocacy.

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!

The post #48: Unlocking the Power of Employee Advocacy first appeared on Rana AlBasri Mouawad.

Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand’s triumph or downfall in today’s dynamic market?

If so, this episode is tailor-made for you…

I am thrilled to introduce our esteemed guest, Jaafar Hamza, a branding expert hailing from The Kingdom of Bahrain.

As an accomplished author (who has written 6 books and 2 are in the pipeline), founder of BOXOBIA (a renowned brand strategy and design communication house), speaker and lecturer, Jaafar graciously shares his wealth of knowledge and experience in the realm of branding, addressing some of the most pressing questions about what truly drives brand success in today’s ever-evolving landscape, where he also offers invaluable insights into branding strategies specific to the Middle East region, while also providing a global perspective.

Luckily, in this episode, Jaafar also gives us a deep dive into his approach of “Designing Brand Success” using his methodology of integrating Human-Centric Design, Product-Centric Design and Market-Centric Design into brand strategy.

You will find Jaafar Hamza on these platforms:

LinkedIn: https://www.linkedin.com/in/jaafarhamza/

Boxobia: www.boxobia.com

X (Twitter): https://twitter.com/JaafarHamza

Instagram: https://www.instagram.com/jaafar_hamza/

Last, but no the least, this episode marks a milestone for Let’s Make Waves Podcast as we welcome our first guest speaker. This episode holds a special place in my heart, and I hope you enjoy my conversation with Jaafar and receive the value it was intended to share.

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!

The post #47: “Designing Brand Success” – A Conversation with Jaafar Hamza first appeared on Rana AlBasri Mouawad.

If I told you that your personal brand can

Would you still struggle in believing that your personal brand requires your focus to build?

This week’s podcast episode talks about the steps and elements that many professionals skip or ignore when building their personal brand, that could cause this struggle. I share the most common pitfalls that I see on repeat in the episode. Please go have a listen and do come back and share any other struggles have you experienced that was not covered in the episode. Let’s share experience for the benefit of this amazing community!

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!

The post #46: Navigating Common Struggles in Building a Personal Brand first appeared on Rana AlBasri Mouawad.

Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and consistent content, that is aimed to build a foundarion for authority, trust, interest and connectivity.

In this week’s podcast episode, we talk about the kind of tailored content that is usually part of a well thought of content marketing plan….the type of content that contributes to building trust, authority, creates interest and engagement, contributes to user experience and supports search engine visibility.

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!

The post #45: Mastering Content Marketing for Experts and Businesses first appeared on Rana AlBasri Mouawad.

If you’re planning a launch, listen-up!

Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product.  Or it could be a small launch like a holiday promotion or a discount offer…

Whatever type of launch you’re planning, there are common mistakes that takes place in the 3 stages of any launch: the Prelaunch stage, the Launch stage and the Post Launch stage.

In this episode, we shed the light on some mistakes that you could avoid during a launch to maximize its success potential. In addition, we also cover the significant advantages for professionals and thought leaders to consider and plan launches as part of their communications strategy.

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!

The post #44: Launching Something Soon? 5 Communications Mistakes to Avoid first appeared on Rana AlBasri Mouawad.