Let’s talk ABM

In this episode of Let's talk ABM, Declan is joined by Riaz Kanani, CEO of Radiate B2B. A serial entrepreneur and creator of technology business, Riaz has over twenty years of experience of working at the cutting edge of technology and marketing.

Here's what they cover: 

- How data drives successful ABM programs

- The role of Radiate B2B in your ABM tech stack

- Hyper-personalisation and advertising

- How sales and marketing together make a formidable team

In this episode of Let's Talk ABM Declan chats to Andy Culligan, CMO at Leadfeeder. Andy explains how first party intent data can be used across sales and marketing teams enhance Account-based Marketing efforts.

Here's what they cover:

- How Leadfeeder helps to de-anonymise website visitors

- The role of Leadfeeder in your ABM tech stack

- How Leadfeeder helps build your sales pipeline

- How Leadfeeder has pivoted its marketing strategy

In this episode of Let's Talk ABM Declan chats to Jon Clarke, CEO of Cyance, a leading behaviour-based marketing technology company. Jon shares some use cases for how intent data can enhance ABM in both One-to-one and One-to-many programs.

Here's what they cover:

- How Cyance delivers zero-waste marketing

- The role of Cyance in your ABM tech stack

- How intent data accelerates sales pipeline creation

- Intent data as a client engagement strategy

In this episode of Let's Talk ABM Declan chats to Alice de Courcy, Head of Marketing at Cognism. Alice has built a predictable growth marketing model at Cognism that has seen Cognism grow from $2.5m to $7m in ARR in 2019.

Here's what they cover:

- How Cognism has built a predictable revenue model

- The role of Cognism in your ABM tech stack

- How data is revolutionising ABM

- How to move a prospect effectively through the funnel

In this episode of Let's Talk ABM Declan chats to Alex Olley, Co-founder of Reachdesk. Alex believes in treating customers like humans (rather than leads or opportunities) using ABM strategies, Direct Mail, Personalised Gifting and a human element across every touchpoint.

Here's what they cover:

- How Reachdesk is revolutionising direct mail

- The role of Reachdesk in your ABM tech stack

- How Reachdesk delivers hyper-personalisation

- How Reachdesk clients have adapted to the new “normal”

In this episode of Let's Talk ABM Declan chats to Nikhil Premanandan, Head of Marketing at Hippo Video about how sales reps can stand out and enhance conversations by using engaging, personalised videos.

Here's what they cover:

- How Hippo Video  is revolutionising video marketing

- The role of Hippo Video in your ABM tech stack

- How Hippo Video can increase your sales conversations

- How Hippo Video clients have adapted to the new “normal”