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In this episode of Let’s Talk About Pools, host Lauren Broom sits down with Adam Katchmarchi, CEO of Pool & Hot Tub Alliance (PHTA), to discuss the vision, purpose, and impact of the PHTA Center of Excellence.
Adam shares how the Center of Excellence is designed to elevate education, standardization, and professional development across the pool and hot tub industry. From technical training and certifications to research, safety initiatives, and workforce development, this initiative is focused on strengthening the future of pool professionals at every level.
🔹 What the PHTA Center of Excellence is
🔹 How it benefits pool service companies, builders, and industry leaders
🔹 The role of standards, research, and continued education
🔹 Why investing in professional development matters now more than ever
If you’re a pool pro looking to grow your knowledge, credibility, and business, this episode breaks down how the Center of Excellence can support your success and raise the bar for our entire industry.
Listen in and discover how education continues to shape the future of pools.
Strategic Podcast Sponsor: Pool Brain