Trust is harder than ever to win, and easier than ever to lose. We sit down with Bradley Harris, a boutique strategic advisor with years in boardrooms and high-stakes environments, to break down what trust actually looks like in real communication, not theory. When media channels are fragmented and people are tired of excuses, we argue for a simple standard: tell the truth, be transparent, and take accountability without hiding behind fluffy language.
From stakeholder engagement to crisis communication, Bradley explains why consistent updates matter even when you don’t have much to say. A steady cadence reduces fear, slows rumours, and helps customers, employees, and the public feel grounded. We also explore how alignment really happens: getting clear on mission and vision, shaping positioning and messaging, and making sure everyone is “singing from the same hymnal” while still respecting different audiences.
We go deep on the skill that quietly powers all of it: observation. Bradley shares the advice “be the dirt”, learn every crack and crevice before you speak, and why it’s perfectly credible to say “I’m not sure, I’ll look into it.” We wrap with practical ways to practise better communication every day, including volunteering for real reps, being direct, and closing the loop so nothing dangles.
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To find out more about Bradley
website: thebradleyharris.com
linkedin: www.linkedin.com/in/bradley-harris-a4649360
Facebook: https://www.facebook.com/profile.php?id=61591662461833&sk=about
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