Let's Talk Digital

The changing nature of relationship between brands and agency partners, the increased scrutiny of marketing budgets, and the rise of digital media in a COVID-19 world has meant a wave of in-housing as the inevitable consequence.

The benefits of in-housing which include speed, efficiency, quality, transparency and a better approach to data; what to in-house and how to manage staff recruitment and retention and the tools and technology required. Key principle considerations that need to be assessed and how in-housing fits in with the goals and strategies of the business.

My guests this week is Caitlin Gevers, Marketing Manager at Jellyfish and she started off her career in the ed-tech start up space which sparked her interest in the smart solutions that digital can provide. Caitlin sits in the global marketing team with a specific focus on sales enablement within this large and expanding multi-national organisation.

Our next guest is Craige Dixon Sales and Partnership Manager at Jellyfish. He has worked within the digital and partnership space, managing clients’ technology expectations and digital marketing needs across many verticals for the past 6 years. Webpage · Instagram Page

Our guest today is Ryan Sauer MD of King James Group in JHB and the topic for conversation is: The convergence of creative and media.

We are seeing the rise of Adtech, Martech and possibly MADtech and a backward integration into creative. The disruption we focus on is how creative agencies are going to integrate into Adtech looking at automation, new process, capabilities and pricing models.

Tune in now for more. Webpage · Instagram Page

Today’s guest is Alexander Leibner, Futures Strategist & Media Entrepreneur.

We are excited to be talking about the Top 6 Consumer SHFTS he has identified in the last 18 months and how this has impacts the way we will have to market to consumers in the future.

The future is not written on stone tablets but there is a clear indication of what’s to come. Tune in now. Webpage · Instagram Page

As digital advertising shifts from third-party identifiers toward a privacy-driven approach, investing in first-party data is a strategy that can help marketers easily adapt.

My guest this week is Nicholas Leighton, Account Executive at Adobe South Africa, and we will be talking about how brands can operationalise first-party data.

Adopting a first-party data strategy requires a more staged approach. It should form part of your digital marketing maturity journey in addressing the four accelerators to change. In this episode we get to explore the different options available to marketers and discuss a more practical approach for brands to consider.

Start listening now. Webpage · Instagram Page

The digital maturity race belongs to the swift — and many companies need to accelerate their efforts to catch up. Digitally mature advertisers are better able to respond to changing market dynamics.

Our guests this week - Lorraine Landon Specialist Lead for SSA at Google and Bridget Ngcobo, Banking Industry Manager. Our host Audrey chats to these wonderfully smart humans about the state of digital marketing maturity in South Africa and they cover some of the challenges brands are being faced with digging into the findings from the latest BCG/Google Report.

All brands have access to a free online DMM Assessment Tool which can determine your level of maturity starting from Nascent to Multi-moment.

https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/

Get mature, get listening now! Webpage · Instagram Page

Our guest this week is none other than Mike Follett, Managing Director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.

What is the scarcest resource? In today’s “attention economy”, our very own attention has become a scarce commodity. We are bombarded with countless pieces of information, from social media to news articles, making it very difficult for any one source to truly captivate and maintain our attention.

This week Mike and Audrey unpack this and give us great tips and insight into how we can better manage our audiences attention. Tune in now. Webpage · Instagram Page

This week we have two experts from BlueRobot - a marketing tech provider in South Africa. Our guests are Daniel ‘O Brien Head of Global Sales and Kyle Oosthuizen, Chief Operating Officer.

Whilst "Conversational Commerce" aka c-commerce is not a new concept, the phenomenon is gaining momentum, driving innovation, and customer experience in an ever-changing eCommerce landscape.

The way today’s consumers choose to communicate with brands is fundamentally shifting. Gone are the days of infuriating calls, jumping through multiple hoops to get to the right department, and confusing out-of-date websites – customers now expect to be able to engage in seamless, conversational experiences with businesses, similar to how they communicate with their friends and family. Webpage · Instagram Page

Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio.

Kat is a Household’s CEO, a Spotify Guru with a passion for audio innovation, and has been in the media industry for over 5 million minutes. She is an all-round energetic animal lover who believes in kindness-always and the power of great music.

We get to talk about the power of audio and opportunities for brands to tap into the future. The power of audio enhances everyday life… listen now! Webpage · Instagram Page

Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.

Marketing has never been more complex than right now. Sweeping advances in technology and digital has revolutionized and fragmented the discipline, while societal issues such as the Covid-19 pandemic has certainly raised expectations for marketers.

As someone once said “Resistance is futile!” Like it or not, technology & data will continue to be an increasingly important aspect of running a modern marketing function. Tune in now. Webpage · Instagram Page

Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.

Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins.

Start with measuring paid, owned and earned media. Listen now. Webpage · Instagram Page