Let's Talk Digital

Check out this week’s podcast with Sam Tomlinson Partner at PWC leading the Marketing and Media Assurance Teams in the UK and has been working with brands across the world including SA - assessing the impact and providing workable solutions around this issue.

The impending death of the third-party cookie is already raising widespread concerns. Industry leaders have speculated what it means for the future of advertising while technology companies must adapt to new products and solutions.

The advertising ecosystem relies on the consumer, the publisher and the marketer. Whilst all must adapt to the changing environment, the marketer is a key investor now faced with finding a solution to this challenge.

The four major challenges for marketers is going to be reach, personalisation, campaign optimisation and performance measurement.

So, how should marketers navigate? Tune in to find out! Webpage · Instagram Page

Check out this week’s podcast with Marcel Matodes, Google Marketing Platform Lead for Sub-Saharan Africa, talking about media consolidation and tech.

He is well known as the expert in ad tech, media buying, data and analytics. Marcel shares his views on the current media landscape in South Africa, the need for brands to consolidate media and value derived. Marcel mentions digital transformation and the readiness for brands to own the license, data privacy, tech and ownership – creative automation, audience, measurement, attribution.

Don’t miss out on this conversation. Webpage · Instagram Page

Happy New Year! I hope you all had an amazing break and ready to tackle 2021. 🎊 To start off the year, our first guest is Shelley Walters, Top SA Sales Keynote Speaker, and founder of The Sales Counsel (Pty) Ltd. 😱😬

We chat about the art of virtual B2B selling and how salespeople can be more effective in the way they sell, covering all the do’s and don’ts. The COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future. Navigating the crisis requires an entirely new playbook. Shelley shares with us her insights and recommendations. 🤙🏻🔥

Find out more https://thesalescounsel.co.za/ Webpage · Instagram Page

Hey everyone, we are taking a break as we close off 2020. If you've missed out on some of our episodes, here is your chance to catch-up on the main trends, insights and recommendations as we summarise 20 episodes into one.

Thank you for all the support through these hard times, and we look forward to 2021 expecting to do some awesome things together. Be lekker South Africa! See you all on the flip side. Webpage · Instagram Page

In this episode our guest is Riaan Wolmarans, Head of Digital Media at Arena Holdings, overseeing the group’s digital news platforms, including TimesLIVE, SowetanLIVE, BusinessLIVE, HeraldLIVE, DispatchLIVE and Vrye Weekblad. The conversation centres around brands partnering with local publishers on native content.

Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears. That being said, native advertising can and often should be a part of a content marketing strategy. Native advertising is yet another way of reaching a highly targeted audience through great content.

Studies show that people look at in-feed native ads up to 53% more than standard banner ads. Add to this the fact that people share native ads more frequently than they share traditional ads, and that when asked, 70% want to learn about products through content, rather than traditional advertising. Webpage · Instagram Page

In this episode we talk to Enrico Ferigolli, co-founder of Bottles, about an incredible story of resilience, tenacity and success. It was 2016 when Vincent Viviers and Enrico Ferigolli forever altered South Africa's alcohol retail landscape by launching the first on-demand alcohol delivery app and service. In mid 2018, Bottles partnered with Pick ‘n Pay Liquor to scale their beverage delivery business and cement their place as the leading on-demand alcohol delivery servicer in the country.

Fast track to 2020, e-commerce has grown by 10% in SA, making an on-demand delivery service even more appealing. Bottles has more than doubled its reach and trebled its volume of orders this year. The company is consistently ranked as the number one app in the food and drink category and rated within the top 50 apps overall, in South Africa. To top it all off (see what we did here), Pick ‘n Pay made an announcement in November 2020 to buy them out.

If you are thinking of starting a business, already have a business, don’t miss out on this conversation. Webpage · Instagram Page

In this episode we talk to Casey Saran, CEO of Spaceback, and Danny Greeff, Managing Partner at RebelRebel, two leading experts in social display advertising. It is said that 86% of consumers suffer from banner-blindness, we can all relate to this.

Think about it - the average person gets bombarded with over 1,700 banner ads per month. Roughly only 8% of users will be able to recall a company, product, or service after viewing an ad. Ad-fatigue and banner-blindness are common problems associated with display advertising. We delve into how tech and data are propelling disruption in the creative space exploring how local brands are innovating within social media display advertising. Webpage · Instagram Page

In this episode we talk to Jan Gildemeister, Partner and Managing Director at BCG Johannesburg office. He leads the BCG’s digital hub for Southern Africa and has extensively worked with incumbent companies to define and implement digital disruption in their respective industries.

Digital Marketing is the advent of something fundamentally new and has a profound impact within organisations. Digital Marketing is a completely different beast as happens in millions of small events. In Digital marketing you can change things, test things, refine things to increase the effect of what you’re doing. You’re moving from a pure creative function to a more scientific, quantitative function. Companies need to acknowledge that Digital Marketing and traditional marketing need to sit side by side. Webpage · Instagram Page

In this episode we talk to Andreas Schwab, Lead Expert Marketing Transformation in CEMA at BCG, all the way from Munich about... you guessed it marketing transformation in a digital age.

We uncover how to embrace tech and data, embed it into our everyday culture by thinking digital first, making use of AB and multivariate testing and making continuous improvements to our marketing approaches. Don't miss out on this mind changing conversation. Webpage · Instagram Page

In this episode we talk to "one of the most innovative and award-winning heads in digital for the financial industry." Ya’eesh Cader, co-founder of Getlaw an online start-up legal services platform. Ya’eesh is also the head of digital & e-commerce at Sanlam Investments. Getlaw - the Uber for lawyers was designed by digital natives built for a mobile first market. GetLaw offers free legal advice to those who were most vulnerable during the COVID-19 pandemic. We get a double whammy as Ya’eesh talks about digital disruption and innovation from both a start-up and corporate perspective. Digital is disrupting product innovation, pricing models, business processes and the way people design for digital.

Don’t miss out, download this episode, subscribe and tune in now. Webpage · Instagram Page