If you’ve ever found yourself standing in the wine aisle at H-E-B—staring at rows and rows of bottles—wondering where to even start, you’re not alone! And with the holidays coming up, the pressure’s on to pick just the right wines for parties, gifts, and family get togethers.

Today, I’m chatting with Charles Rivas from H-E-B, who knows this department inside and out. He’s sharing how the wines are organized, where to find hidden gems, and a few insider tips to help you choose bottles that will impress—without breaking the bank.

From local Texas favorites to festive sparkling wines from around the world, Charles makes navigating the wine aisle not just easy, but actually fun.

So grab your glass, and let’s talk holiday wine shopping—H-E-B style!