Liz Engelsen, Chief Marketing and Engagement Officer at ZavFit, a HealthTech start-up, and the first company to identify and address money-stress as a health issue, reveals how creativity, positivity and curiosity are the best ingredients to solving human challenges. Liz shares inspiration from her leadership roles in research, innovation and brand strategy, and now at a start-up focused on their wellbeing. We talk about how how asking the right questions, uncovering people's underlying motivations and addressing their emotions is so important. We also discuss how creativity, diverse perspectives and open-mindedness leads to ideas that solve big challenges in new ways.

Contact Info:

Liz Engelsen - https://www.linkedin.com/in/lizengelsen/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Amy Belledin, Chief Marketing Officer of ARMANDO CABRAL, a men’s luxury footwear brand, reveals how hybrid creative / strategy roles in marketing help brands scale big ideas to connect emotionally with consumers. She shares insights from her experiences as she moved from art director to creative director to creative strategist to chief marketing officer, across a variety of fashion, luxury and beauty brands. Amy talks about how she is influenced by art, and strives to create a culture and community around a brand that sparks emotional connection and brand affinity. We discuss how engaging people's hearts before their head builds relationships that have the highest lifetime value.

Contact Info:

Amy Belledin - https://www.linkedin.com/in/amy-belledin-2807048/details/experience/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Kish Melwani, CEO of ServiceByte, a NY-based IT services company supporting businesses and homes with computer, network security and cloud support, reveals how a love for helping people and a values-based company culture leads to brand-differentiating customer experiences. He shares details about becoming an entrepreneur to solve typical IT support customer frustrations, and how his people make all the difference to create brand desire. He also shares how a recent brand evolution led to greater insight on why his customers remain loyal, how that insight informs brand language and marketing to attract others who are seeking the same benefits, and why it's more powerful to convey emotional benefits rather than focusing on specific services and features.

Contact Info:

Kish Melwani - https://www.linkedin.com/in/kishmelwani/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Siobhan Mitchell, PhD Neuroscientist and Senior Director of Academic Research at Noom, the company helping people take control of their weight and health through behavior change, reveals the science behind how behavior change successfully becomes a long-lasting habit. She shares details about how she applies neuroscience understanding and research to inform the way that Noom helps people identify and achieve their underlying goals. Siobhan describes why this neuro-based approach is more effective at empowering and motivating people to be in control of their choices while feeling good about they way they are living their life. We talk about how her team's insights inform product development, member experiences, and the use of brand language to frame Noom activities, counselor discussions and brand messaging.  

Contact Info:

Siobhan Mitchell, PhD - https://www.linkedin.com/in/ellen-s-mitchell/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Samantha Liss, CMO of VSE / Expert Link, a portfolio of psychic services and wellness brands, reveals why it's so important for service brands deeply understand their customers. She shares details about the many ways that her team gathers ongoing consumer input to understand how customers feel about their experience, and how those insights are used to improve experiences, strengthen emotional connections and drive loyalty. Samantha also sheds light on the emotional benefits of psychic services, and how each brand in her portfolio is designed to serve the unique preferences and desires of specific audience segments. If you are curious about the brands you can learn more at Psychic Source and Path Forward Psychic.

Contact Info:

Samantha Liss - https://www.linkedin.com/in/samanthaliss/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Dominic Jones, Senior Design Manager at Amazon responsible for developing new technologies for emerging retail experiences, reveals how addressing the emotional context of various user groups can lead to accelerated emerging tech adoption. We explore why users are not always as enthusiastic about emerging technology as its creators, how to overcome barriers to adoption, and what designers and marketers should consider to successfully launch new products and experiences that are made possible by emerging technology.

Contact Info:

Dominic Jones - https://www.linkedin.com/in/jonesdominich/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Kim Christfort, National Managing Director of Deloitte Greenhouse®, where executives tackle tough business challenges, reveals what it takes to go beyond status quo to activate new opportunities and create differentiation that sparks brand desire and business growth. We explore why most business executives shy away from emotion in business environments, despite the powerful role that it plays in people's decisions and behaviors, and how it can actually lead to the results they are striving to achieve.

Contact Info:

Kim Chistfort - https://www.linkedin.com/in/kimchristfort/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Deloitte Greenhouse® is a registered trademark of Deloitte

Hosted on Acast. See acast.com/privacy for more information.

Dominik Prinz-Barley, Head of Brand Strategy at Google, reveals how the most desired brands evolve to play an increasingly valuable role in people's lives and society at large. He describes what it takes to become a beloved brand. We talk about the power of brand purpose as a guiding light for all brand activities. We also discuss why it's so important to deeply understand the people your brand serves, especially the emotions that move them into action. 

Contact Info:

Dominik Prinz-Barley - https://www.linkedin.com/in/dominik-prinz-barley-52202b33/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Ray Li, Co-Founder and CEO at Sene, a brand on a mission to make custom clothing possible for everyone, reveals how deep consumer insights and an aspirational brand idea, enabled him to craft a loved lifestyle brand that people both relate to and desire. We talk about the value of understanding consumers, and how that leads to breakthrough brand experiences for the category and significant competitive advantages. 

Contact Info:

Ray Li - https://www.linkedin.com/in/rayxli/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Phillip Raub, CEO at Model No. reveals what matters most in retail to deepen engagement with consumers. He shares how and why the future of retail will be led by brands that embrace a combination of emerging technology and human interaction. We talk about the best ways to learn about what customers desire, the biggest technological advancements that are revolutionizing retail, and the most important considerations to create incredible in-store experiences.

Contact Info:

Phillip Raub - https://www.linkedin.com/in/praub/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.