Gretchen Reinheimer, Principal Interior Designer of Gretchen Reinheimer Design, who brings behavioral science to creating spaces, reveals how to uncover the way people want to feel as input to design. She shares many stories of designing spaces and the process that she goes through to envision the perfect environment for the people who will use it. We talk about bringing an evidence based design approach and an understanding of scientific research, to ensure that spaces are designed for comfort, utility and enjoyment. She details how she works with clients to create plans for the space, and how she works with contractors throughout construction to overcome obstacles, so that the environment evokes the personality and feelings people desire.

Contact Info:

Gretchen Reinheimer - https://www.linkedin.com/in/gretchenreinheimer/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Joe Sauer, EVP of Marketing at Songtradr, the world's largest B2B music company, reveals how better understanding emotional and rational drivers of consumer behavior leads to brand preference. We talk about the importance of identifying both and why focusing on one without the other is insufficient, as so many of our decisions are a blend of the two. Joe shares why he became a relentless observer of human behavior and how behavioral science research has become accessible for any brand leader to bring into their work. We also discuss the importance of multi-sensory marketing, including music and sound, and why connecting emotionally through brand storytelling is the most effective way to spark brand desire.

Contact Info:

Joe Sauer -https://www.linkedin.com/in/joe-sauer-410724/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Leslie Koppel, Executive Director of Rise, a social services nonprofit in central New Jersey on a mission to assist local families and individuals in recovering from setbacks and achieving their full potential, reveals how inspirational it is to bring joy to others. She talks about why it's so emotionally motivating to help people feel relief and happiness, and how the one-on-one connections between the families in need, and Rise staff, volunteers and corporate sponsors, fuel an ever-increasing amount of community support. Leslie shares how the Rise brand has evolved in recent years by simplifying how it conveys its impact. We discuss how Rise has shifted from focusing on facts, figures and long explanations, to using imagery and words designed to spark emotional responses for the joy and connection people feel when they're helping others and showing kindness. For Leslie, it’s all about inspiring other people who just want to be a part of something that's intrinsically good.

Contact Info:

Leslie Koppel - https://www.linkedin.com/in/leslie-koppel-29347728/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Jonathan Rosen, Founder of Collaberex, a heart-centered peer advisory and professional development community, reveals why it's worth the effort for businesses to act with a relational mindset. We talk about how being nice, kind and empathetic is a competitive advantage, and why relationships matter no matter what size business you call on. Jonathan shares details about how he's evolved Collaberex over the years from being a transactionally-focused networking group, to being relationship-focused to help members achieve both emotional and transactional benefits. He points to leaning into his mission and values, combined with ongoing member feedback on they type of experience they want most, to guide how Collaberex has evolved to be a very different kind of business community.

Contact Info:

Jonathan Rosen - https://www.linkedin.com/in/jonathanrosencollaberex/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Rob Principe, Founder and CEO of Scratch Music Group, which includes the Scratch DJ Academy and Scratch Event DJs, the largest corporate DJ booking company, reveals how better understanding why people buy your brand is key to stronger relationships and growth. We talk about the recent Scratch Event DJs brand evolution and Rob reflects on emotional insights that gave him a new way to think about the brand benefits that his clients care about the most. Rob shares behind-the-scenes details about the brand evolution process, including the biggest surprises from customer interviews, discussions that were happening among his team, and how the brand has evolved to better reflect what makes it distinct and desirable. He describes his values and approach that prioritizes giving people your best and treating every transaction as if it were the only one.

Contact Info:

Rob Principe - https://www.linkedin.com/in/rob-principe-96a134/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Maxine Cunningham, CEO and Creator of Pick My Brain, the world's first knowledge sharing marketplace where smart, interesting and passionate people buy, sell and gift knowledge, reveals why conversations are energy and the beginning of anything that's possible. She shares how she was inspired to create Pick My Brain, and how it's become a platform and marketplace for people from anywhere to make their knowledge more available and accessible to anyone worldwide. We talk about the incredible things that can come from just a 30-minute conversation, and why heart-led emotion-based human connection is at the root of why we are all here.

Contact Info:

Maxine Cunningham - https://www.linkedin.com/in/maxinecunningham/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Abby West, VP Editorial Director at Amistad Books, the most respected and storied African-American imprint in publishing, reveals why respecting deep cultural nuances is crucial for brands to authentically connect with diverse audiences. She shares her personal journey from reporter to editorial director, and how she is increasingly aligning her work with her personal values. We talk about the responsibility that brands leaders have when depicting a culture that they do not have direct experience with, and the impact of making someone feel like a transaction. Abby shares that people want to be seen, and how they will avoid brands that rely on a surface-level stereotypes, and are more invested in brands that demonstrate true understanding of their lived experiences.

Contact Info:

Abby West - https://www.linkedin.com/in/abby-west/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Flavia Barbat, CEO & Editor-in-Chief of Brandingmag, an independent journal narrating the discussion around branding among thought leaders from across the globe, reveals what it takes to be a true thought leader. She shares how the core values and high standards that she sets for Brandingmag continuously elevates the publication's ability to provide insightful and useful how-to content to brand leaders. We talk about how Brandingmag editorial and marketing sets itself apart from others by providing long-form content, avoiding click-bait headlines, and not chasing vanity metrics, sacrificing fleeting transaction volume, for deeper readership relationships. We draw parallels between this approach, and how brands and thought leaders can create increased value for themselves.

Contact Info:

Flavia Barbat - https://www.linkedin.com/in/flaviabarbat/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Karen Moffitt, Founder of Little Miss Moffitt Baked Goods, an online seller of homemade cookies, brownies, cake bars where kindness is baked into every bite, reveals how genuinely caring leads to a brand experience that is heartfelt and desirable to others. She shares how following her personal values and listening to customer feedback enables her to keep it fresh as the business grows. We talk about how Karen transitioned from her prior career to becoming a professional baker, and how the Little Miss Moffitt brand came to life - from the original logo design, to brilliantly written brand language. Karen shares what all business and brand leaders should know about empathy and emotional connection.

Contact Info:

Karen Moffitt - https://www.linkedin.com/in/moffittkaren/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.

Kim Caviness, Co-Founder & Editor-in-Chief of Familia Kitchen, a leading Latino recipes and food stories website on a mission to gather, celebrate and create the largest treasury of Latino family-famous recipes. Kim reveals how respect and authenticity creates enduring emotional connections, and how she's bringing these values into Familia Kitchen to preserve and share generational Latino family recipes, or what she calls Abuela recipes. We talk about the importance of seeking out and appreciating cultural nuances that reflect unique and genuine life experiences. Kim applies this to brands, sharing why marketing rooted in insight and instinct will be more effective at connecting with consumers than marketing that is massaged into corporate perfection, expressing that it's the realness that consumers feel connected to.

Contact Info:

Kim Caviness - https://www.linkedin.com/in/kimcaviness/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.