Let's Talk Marketing with Ceddy - SYOK Podcast [ENG]

What's worse than a failed business? A failed business that's been done because of unethical marketing practices. Ceddy finishes the season off by talking about the big no-nos of the marketing world, from high-pressure buzzwords to deceptive MLM scams.

Brands no longer have to rely on brick-and-mortar to be discovered by consumers; the digital marketplace is unrivalled. Ceddy chats with social media darling-turned entrepreneur, Jane Chuck, about her two babies, Chuck’s and Motherchuckers, and their product roll out strategy, how passion is unsustainable in the business game and why she owes it to her loyal followers to put out the good stuff.

PR is a major promotional tool that you need to lock in to build good relationships with your community. Ceddy is joined by Head of Social Media at Emax Beauté and occasional TikTok content creator, Joseph Pek, to talk about turning perceptions around and share his personal experiences in the PR sphere.

Like most things, using social media has its positives, its cautionary tales, and dangers. Ceddy is joined by his producers, Nura and Yasmin, again to spill some tea on each social media platform and how brands utilise them.

Setting a product's price is the biggest headache for any business owner. Today, Ceddy talks about why we have to stop insisting that certain things are too expensive or too cheap without taking into consideration the value that it's bringing to the table.

What makes a product pop? What makes our heads turn? This week, Ceddy talks about how every product has to bring a total uniqueness to the table, how it provides the ultimate value to the customer and serves as the entire reason for any marketing effort.

What's more iconic in the marketing world than the 4P's? We'll wait. Get brought back to the absolute basics of marketing this week as Ceddy brings on his podcast producers, Nura and Yasmin, to talk about how these 4P's determine how they produce podcasts.

Why do we choose to purchase one thing over another? Buyer behaviour is the driving force behind any marketing process and this week, Ceddy brainstorms what influences buyers’ decision making, from learned cultural factors to the power of word of mouth.

In this social media era, the power of influencer marketing is undeniable. Ceddy is joined by special guest, co-owner of Malatoop and passionate food scientist, Peter Khue, as they chat about how businesses evaluate which influencers are able to market their businesses successfully?

Ceddy or not, welcome to the very first episode! With this firecracker of an opener, Ceddy shares why marketing has always been his first passion and love and addresses common misconceptions about marketing. Starting off with a bang!