Let's Talk Marketing w/NDUB

In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Raul Galera from Referral Candy about the current state of e-commerce, focusing on insights from agency owners. They discuss the challenges faced in 2023, the impact of COVID-19 on consumer behavior, and the importance of referral programs for sustainable growth. The conversation highlights the optimism among agency owners despite price sensitivity and budget constraints, emphasizing the evolving landscape of e-commerce.

Raul's Info:

https://www.referralcandy.com/eaci

https://www.linkedin.com/in/raulgalera/

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of having a website for entrepreneurs and business owners. He shares insights from his experience building websites, particularly focusing on a project related to NFTs and community art. The conversation delves into the backend of WordPress, the significance of themes and plugins, and the overall effort required to create a successful online presence.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing, Nathan discusses the importance of effective calls to action (CTAs) on websites. He shares insights on how major brands utilize CTAs to engage customers, drive sales, and build brand equity to their bottom line. Nathan uses his company's website's shortcomings and shares how he can do better with his marketing. Last, but not least, he discusses the significance of website design via WordPress and SEO for enhancing user experience and profitability.

Watch the full interview on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Summary

In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the necessity of collecting customer data. Nathan also delves into the significance of having a brand strategy to ensure effective communication and engagement with customers, ultimately positioning the website as a vital branding tool for business success.

Watch the full interview on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this Let's Talk Marketing with NDUB Podcast episode, Nathan Webster discusses why he chose to be a brand strategist. He goes into the purpose behind a marketing plan and the importance of building relationships in business through his conference Let's Connect. Nathan believes the role of brand strategy in creating a great product or service and connecting with the right audience. Overall, the episode explores the key elements of successful marketing and the value of building genuine relationships.

Watch the full interview on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand protection are also crucial. The podcast emphasizes the significance of brand strategy in small businesses and the need to think big. It concludes with a call to action for listeners to subscribe, share, and leave reviews.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He also highlights the significance of loyalty programs and customer lifetime value. Overall, the episode explores the role of brands in creating trust and loyalty with customers.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his approach to digital cards and how he directs people to his social media channels instead of giving out business cards. Overall, the episode focuses on creating a solid marketing strategy and developing ideal customers.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your client base. He teases the next episode, where he will delve deeper into creating quality leads from a digital perspective.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

Nathan invited another marketing expert and founder, Ross McDaniel, from Fencepost, which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in front of the right people to make a buying decision. The key to success is to have a strong marketing foundation, including claiming Google business listings, asking for reviews, and developing an effective sales pipeline. It's important to define what success looks like and have a clear feedback loop in place to measure results.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/