Let's Talk Real Estate Investing with Sharon Vornholt

I have a book review for you today. The book is called "You Are a Badass" by Jen Sincero. I picked up the book first because of the title. Who can resist a great title, right? And who doesn't want to be a badass?

I read this book when I was on vacation some time ago, and I loved it. The book bills itself as a self-help book, but I think it's more of a self-confidence builder. These are things most of us already know but need to be reminded of from time to time.

"You Are a Badass" is about getting clear about what makes you happy, what makes you feel most alive, then creating that reality instead of pretending you can't have it or what's even worse, just settling for the life you find yourself in.

This book challenges you to go from "wanting it" to "deciding" you are going to change so you can have it (whatever "it" is).

Show Notes

Here is a sample of what you'll find in the book:

• Part 1: How you got that way: Self-limiting beliefs
• Part 2: How to embrace your inner badass
• Part 3: How to tap into the "motherlode"
• Part 4: Get over your own BS already
• Part 5: How to kick some ass

Final Thoughts

Birthing your dreams is a lot like giving birth. It's going to be hard, but it's so worth it.

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Lately, I've been thinking about how branding, your reputation, and success go hand in hand. However, this is what I know for sure:

Marketing is how you get leads, and branding is why they choose you! This is why branding is so important.

Marketing and branding are so connected that if you mess one of them up, it will always affect the other one, and that's what I want to talk about today. Your brand and your reputation can quickly become tainted, and these don't have to be significant events that cause the problem. It can be a series of small events, mistakes, or just general sloppiness.

Here's an Example

Protecting my brand has been on my mind because I recently was part of a summit that disappointed me and, quite frankly, left me a little embarrassed. That person's "mess" was going to make me and everyone else involved with this project look sloppy. While this wasn't directly my problem, it affected how I would be perceived.

You should always be aware of how things will affect your brand so that they don't affect your reputation or the success of your business.

Show Notes

Here is some of what you'll learn in this show:

• What your brand really is
• How to handle mistakes
• What NOT to do when you mess up
• Rules for investors so that they protect their brand
• What happens when you break the rules
• Common mistakes investors make that can affect their brand
• Why it's so important always to do what you say you're going to do

Get Your Free Brand Assessment Here

If you want to build a rock-solid brand, you need to know where you are today. What does your online presence look like at this time? Once you know that, you can figure out what your "next steps" should be.

Your goal should be to build a brand that makes your competition irrelevant. To do that, get a copy of my Brand Assessment Worksheet at the link below, and let's get started today!

Here's the link: https://louisvillegalsrealestateblog.com/brand-assessment

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The topic of today's show is Gen Z and Technology. This generation is changing the way we will need to do business going forward.

Who is Gen Z and Why Are They Different?

Gen Z is the first generation in history to be born into a world where everything is digital. They have never known another way of doing things. Because of this, business is changing rapidly, and if you don't change the way you do business, you will be left behind. Your business will become obsolete.

Simply put, Gen Z will not do business with companies that cannot meet their needs.

In today's show, you're going to learn precisely who "Gen Z" is and how this generation will help you grow your business.

Louisville Gal's Real Estate Blog

Stop by the Louisville Gal's Real Estate Blog for more great content and some awesome freebies.

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If you're using direct mail in your business now, you're going to love this show today. My guest is Justin Silverio from Open Letter Marketing. Today you're going to learn how you can increase your direct mail results by 400% or more by adding one simple (and very affordable) thing to your direct mail campaigns.

Who doesn't want to do that, right?

Here are some of the things we talked about in this show.

• Why this seasoned real estate investor decided to start a direct mail company
• Response rates for direct mail marketing nationally
• Getting your mail pieces opened
• Ringless Voice Mail
• Why combining these 2 things makes such a dramatic difference in your response rates
• Google Street View Postcards and how to use them
• How to increase your direct mail results by 400% or more
• And so much more.

Be sure to stop by the Louisville Gal's Real Estate Blog for more great content.

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My guest today is my friend Bill Walston, and we're talking about master lease options. This is one of the creative buying strategies that Bill uses in his business and has for more than 3 decades.

You have to admit that this is a fascinating concept. The master lease option strategy allows anyone to invest in commercial property with no money down and without ever going to a bank. Even more fascinating is the idea that this strategy works for pretty much any type of property that has units that are leased. A lot of people think the master lease option strategy is complicated, but you're going to learn that just isn't the case.

Most of us think of apartment buildings when we think of master lease options and those are certainly at the top of the list. Bill has put somewhere in the neighborhood of 50 properties in his portfolio in the last 4 years (there could be more by the time this is posted).

But there are many other types of properties that will work with master lease options such as:

• Mixed-use commercial
• Storage facilities
• Warehouses
• Townhouses
• Marinas (I'll bet that one caught you by surprise)
• And a whole lot more

The great thing about the master lease option strategy is that you can get in and "try before you buy". You can find out if a particular property will be a good fit in your portfolio. Then at the end of the option period, you can exercise your option and finalize the sale. Here are some of the things we covered in this episode:

• What exactly is a master lease option?
• Why Bill decided to pursue this particular investing strategy
• How he finds these properties
• Websites for finding motivated sellers of multifamily properties
• How to start the buying conversation, and why you are always just a "regular buyer" early in the conversation
• Analyzing a commercial property; how this process is different from SFH
• How much Bill looks for "per door" when analyzing a property
• Skills you need for this investing strategy
• The typical length of an option for apartment buildings
• Deciding whether or not to "exercise the option"; how Bill decides

This is just the tip of the iceberg. If you have ever given any thought to investing in commercial property and specifically using master lease options, you don't want to miss this episode. Please leave us your comments and questions below.

Be sure to stop by the Louisville Gal's Real Estate Blog for more great content.

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My guest today is Rahul Visal from National RE Invest, and the topic is transitioning from engineer to buy-and-hold real estate investor. Rahul was born and raised in India and is an engineer by trade. Before becoming a full-time real estate investor, he had a successful career at companies like Boeing and Caterpillar. Rahul has 3 US patents for his innovative and creative designs, however, he knew that even that didn't guarantee him job security.

At the age of 40, Rahul walked away from his corporate job when his rental portfolio reached 15 single-family houses. Today, he has over 150 single-family homes.

Show Notes:

Here is some of what we talked about:

• How Rahul transitioned from engineer to buy-and-hold investor and build a large portfolio of rental properties (150+)
• His original plan: buy two properties, hold them long term, then sell them to pay for college for his two sons down the road
• Getting started: his first deal
• Why having the right mentor changed everything for Rahul
• The reason knowing your numbers means you can make money in any market
• Finding deals in a tough seller's market
• Why you shouldn't quit your day job right away even if you're doing well
• The benefits of using all your rental income to pay off your properties rather than living off that income
• Why he doesn't like flipping
• The 2-5-7 method
• Is it necessary to pay off your debt before getting started?

The 3 Day Event – Building an Empire

Rahul and his business partner Andrew Holmes have a 3-day event coming up next month on July 16th, 17th, and 18th in Chicago, IL. You can also attend virtually.

This is a great event.

Here is the link to sign up: Building an Empire

Be sure to stop by the Louisville Gal's Real Estate Blog for free resources and other great tips.

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There are many ways to make money in real estate. My guest is Mitch Stephen the topic today is money. Specifically, we are going to talk about 3 types of money: One-time money temporary money, and forever money

Show Notes

Here is just a sample of what we talked about in this show:

• How Mitch got started: building an empire
• The turning point that changed everything
• Breaking down the 3 types of money: one-time money, temporary money, and forever money.
• Advice on where a new investor should start
• The profile of Mitch's perfect student
• The thing that successful students have in common
• Why you really can't get everything "free" on the internet.
• Why you should invest money in your education (and why Mitch still does)
• His final advice for building a successful investing business

You can reach out to Mitch at [email protected]. Be sure to check out his podcast here at RE Investor Summit.

Don't forget to stop by the Louisville Gal's Real Estate Blog for more great content.

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Overcoming procrastination is vital to the success of your business. So much so that when procrastination becomes habitual, it often becomes the silent killer of your business. You're not even aware of the extent of the damage it's doing.

Let's face it, we've all been guilty of procrastination at one time or another. However, when it becomes a chronic problem that's when the real damage occurs.

Show Notes

• Procrastination: why do we do it when it only makes us feel bad?
• Why procrastination can cause your business to fail
• Procrastination and your bottom line
• How "Woulda, shoulda, and could a" will steal your peace of mind
• Taking small steps to stop procrastination
• Learning to "eat that frog" the first thing in the morning
• Why taking concrete action steps and setting a date will change everything
• Getting specific about what you need to do (and putting it on a calendar)

Resources Mentioned in this Show

• Eat this Frog by Brian Tracy
• The Miracle Morning by Hal Elrod
• Seth's Godin's Blog
• Upwork for outsourcing

Be sure to stop by the Louisville Gal's Real Estate Blog for free resources and other great tips.

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Today we're going to dive into the exact steps to building wealth through real estate.

How would you like to learn how to buy 5 houses in 2 years and pay them off in 7 years? In today's show, Chicago investor Andrew Holmes lays out his unique 2-5-7-method of building wealth through real estate with rental properties so that you are able to achieve financial freedom with assets that produce income year after year.

You will also learn that you don't need a lot of money to get started. Andrew lays out a clear path that anyone can follow, in any market.

Be sure to check out the link below where you will find out more about his next 3-day event, "Building an Empire".

Show Notes

This show is pure content! Here is just a sample of what you will learn today. Andrew dives deep into each one of these topics:

• The 2-5-7 method explained for wealth building through real estate
• Rapid portfolio building: The exact 5-step process
• Buying the right property
• Finding the money to fund your deals
• What is the rental ratio?
• How much cash flow do you want?
• What do you need to do with the cash to make this work?
• The one thing you NEVER do with your cash flow
• What is the "LPN" number and what does that mean?

There are some golden nuggets in this show that you're not going to want to miss out on. If you want a proven success plan for building wealth through real estate, you will find that in this show.

To find out more about Andrew Holmes' unique 2-5-7 method and when his next 3-day event, Building an Empire will be held visit AndrewHolmesEvents.com

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My guest today is a successful rehabber, Beka Shea. Beka is a wife and the mother of 3 daughters. She is an engineer by trade. Beka also spent 4 years in the Navy. Part of that time was spent on an aircraft carrier, so she has an interesting story to tell when it comes to how she became a successful rehabber.

If you're wondering how to make the decision to ditch the "9 to 5", you will hear how Beka left a job she loved and took a leap of faith, and dove headfirst into entrepreneurship.

Show Notes

Here are some of the highlights of this show:

• Beka's childhood dream of becoming a Navy pilot
• How she went from a Navy aircraft carrier to a successful rehabber
• Choosing to leave a great job she loved, to choose to build a lifestyle business that put her family first
• How she became a successful rehabber with 3 small children
• Scaling up: how she built a successful rehabbing business while slowly building her team
• Why you have to do the basics well in one real estate investing strategy before falling victim to another strategy (shiny object syndrome)
• Understanding exactly how much it costs you to get each deal
• Why knowing your numbers is one of the secrets to becoming a successful rehabber

Quote

"At the end of the day, having the lifestyle you are passionate about living is what drives so many investors".

Resources

There are two books that were mentioned in this show.

• The 12 Week Year by Brian Moran
• The One Thing by Gary Keller

Stop by the Louisville Gal's Real Estate Blog for more tips and resources to help you build your business.

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