Let's Talk Real Estate Investing with Sharon Vornholt

Today I have some safety tips for real estate investors that should be used anytime you're looking at property. These same tips can also be used by real estate agents. It is pretty easy for real estate investors to get complacent when it comes to safety. I think this is especially true for female investors, and that can put you in a bad situation.

Show Notes

• Having an "accountability" partner
• When to take someone with you on an appointment
• What to take with you; what to leave at home
• What to wear and why it matters
• Procedures for showing the property
• Why you need to be "hands-free" when showing property
• The one place you never want to park
• Safeguarding your personal information
• And more…

On the Blog

Be sure to stop by the Louisville Gal's Real Estate Blog and get more tips and some really cool freebies.

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Finding problems instead of properties is a new way of thinking about this business. My guest today is the host of the "Cash Flow Guys" podcast, Tyler Sheff, and he's going to challenge your way of thinking about real estate investing. His philosophy is finding and solving problems will make you wealthy in real estate investing, and I couldn't agree more.

Show Notes

Here is just some of what you will find in this show:

• How Tyler got started; his unusual path to becoming a real estate investor
• Marketing: Where most of Tyler's leads come from today (it's not where you think)
• Why Tyler chose multifamily investing over single-family properties
• The reason he invests in "C" level neighborhoods when most investors avoid those areas
• How to maximize your cash flow and your profitability as a landlord
• Building a team
• Building wealth with your Roth IRA
• And much more!

Here's Another Show for You Featuring Tyler Sheff

Achieving Financial Freedom in 11 Months with Tyler Sheff. JUST CLICK HERE to listen.

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Learning how to take the stress out of talking to an angry seller can be hard for some investors. It's bound to happen at some point if you're doing direct mail marketing. After all, these folks are generally experiencing some type of stress. So, what do you do when you pick up the phone and you find yourself talking to an angry seller?

That's what we're going to talk about today. How to turn that conversation around.

Show Notes:

• Angry sellers: it doesn't happen very often
• Why you shouldn't get upset
• How to talk to an angry seller
• Simple steps to turn the conversation around
• Exactly what to say to these folks
• What if you can't turn the situation around?
• "Mr. Bottom Feeder"

Want Another Example?

Check out this post called, "Mr. Bottom Feeder". You'll get a good laugh (and a lesson too).

Be sure to stop by the Louisville Gal's Real Estate Blog and pick up your freebies.

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How would you like to know how one real estate investor managed to buy hundreds of houses through networking? My guest today is Holly McKhann. Holly is from southern California, and she is going to share how exactly how she buys property solely by using the power of networking. Holly is a successful rehabber, a Realtor, and the mother of 4.

Show Notes

• How Holly managed to buy hundreds of houses through networking rather than spending a lot of money on traditional marketing channels
• Finding private money lenders for your deals through networking
• How hedge funds changed her business
• Tips for making your networking efforts a win-win for everyone
• Getting an agent on your team and why this is so beneficial
• Lifestyle networking: what it is and how to use it
• Buying a house worth $1000 per square foot just with networking
• Getting comfortable with being uncomfortable
• Why you need to attend other non-real estate investing groups for networking
• Telling people "What's in it for them" to get them on your side
• Using Facebook Lives to find deals and market yourselves
• Tips for networking (even if you are introverted)
• How helping someone else will also get YOU business
• Easy follow up tips and ways to be memorable

Resources

Holly has a freebie for you today called, "Secrets to Finding Deals". You can get that on the Louisville Gal's Real Estate Blog by CLICKING HERE.

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How would you like to learn six ways real estate investors can find good deals? As you know, one of the biggest problems for investors today is that it's hard to find good deals. No matter where you are located the challenge is still the same.

Sometimes all it takes is for you to think outside the box a little bit. If what you're currently doing isn't working as well as what you would like, you have to do something different. Let's take a look at a few ways you can find good deals no matter what your investing strategy is.

Show Notes

• Learn to look somewhere different for deals
• Your roadmap to success
• Networking like a pro to find good deals
• Marketing: Do something different
• The goal of your website so that you get you more deals
• Tips for building authority and credibility and how

Resources Mentioned in this Show

Here are some resources for you mentioned in the show.

• The Comprehensive Guide to Successful Probate Direct Mail Campaigns
• How to Get Better Results Marketing to Absentee Owners
• Getting Motivated Sellers to Choose You (Apple Podcasts)

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Have you ever wished you had a list of tools, software, and services that would show you the best ones to choose from? What about ways to get started for free? Well, I have you covered. Get your free copy of "30 Resources to Grow Your Real Estate Investing Business" by clicking the link below.

I created this handout for you to make your life a little easier, and these are the same things I use in my business today.

Almost all of these resources have a free plan, and a great many of them have paid plans that allow you to upgrade when you're ready for a reasonable cost. No matter where you are today, I'm sure you'll find something on this list to add value to your business and make your life easier. After all, isn't that what we're all looking for?

Show Notes

Here is some of what you'll learn about in this show "30 Resources to Grow Your Real Estate Investing Business":

• Websites: My favorite company for lead generation and why I love them.
• CRM's: We all need a place to keep our contacts and our leads. I have two resources for you, and one of them is free.
• Direct Mail Marketing: The company that allows you to do small-batch mailings of 200 or more and doesn't charge you an arm and a leg. (Most companies don't do this.)
• Comps: 3 places to help you find comps if you don't have access to the MLS
• Email Marketing: I've tried several companies, and this is my favorite.
• Estimating Repairs: A free software that you will love.
• Phones: Where to get a separate phone line (it's an app you put on your phone) to use for business that is just under $10 a month. It's the same one I've used for years.
• Passwords: My favorite password manager. Having a password manager is vital for security reasons.
• Inbox Manager: This free tool has changed my life! Clean up your inbox without unsubscribing from everything. You know how FOMO sets in when you do that.
• Image Editing Software: I have 2 recommendations for you.
• Social Media Scheduling: This one is a real-time saver, it will help you build your brand easier, and I have a couple of recommendations for you to look at.
• Meetings and More: This is great for meeting with out-of-town sellers, contractors, and clients.
• Video Messages: These are great for building rapport with sellers and also for marketing and branding.
• Landing Pages: These are great for showcasing your freebies on your website and building thank-you pages.
• Transcribing audios and videos and adding captions: I have three you can take a look at.
• Organization, File Creation, and Sharing: Check out these 5, easy to use resources.
• Outsourcing: My "go-to" companies for hiring great talent.

Get Your Free PDF

I have shared a lot of information, so I've put together a PDF for you, complete with links to take you straight to each site.

Do you have software or tools to add to this list? Let me know.

Get your copy of "30 Resources to Grow Your Real Estate Investing Business" by CLICKING HERE

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Today I want to talk about a simple plan to jumpstart your REI marketing today! Marketing is what makes it possible for motivated sellers to find you. If you're not consistent with your marketing, you'll be out of business in no time.

Show Notes:

Here is what you'll find in this show.

• Getting consistent leads in the door
• Why marketing needs to be your #1 priority
• How many hours a week you should be spending on marketing
• Why choosing how you spend your free time if have a full-time job will likely determine the success or failure of your real estate investing business
• Marketing tips to help you stay on track
• Probate marketing tip: the timeline and why consistent marketing is especially important for this niche

Probate Investing Simplified

If you've ever wanted to dive into probate investing, now's the time. My course is open again and the bonuses are as good as the course! Just click here to learn more: Probate Investing Simplified

How About Some Freebies?

I have some freebies for you today. Just click the links below to get them.

1. Probate Investing Starter Kit
2. The Comprehensive Guide to Working with Virtual Assistants

Thanks for listening!

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One of the biggest mistakes real estate investors make is waiting too long to get help. I know because I was guilty of this. Whether it's hiring a part-time person that is an actual employee or working with a virtual assistant, you need to do it sooner rather than later. That's the reason I have put together this "Comprehensive Guide to Hiring and Working with Virtual Assistants". I want you to just take the leap and get started.

Show Notes

We covered a lot of ground in this show. Here is a sample of what's coming up:

• How to put together a master plan for outsourcing
• When you should outsource and how to you get started
• Determining which tasks you should outsource first
• How to create procedures ONCE that you can use over and over again
• Finding someone to help; where do you start?
• Figuring out how much to pay your virtual assistants
• Screening your candidates to pick the right person for your business
• Things to consider when interviewing
• Hiring and training
• Tips for avoiding some of the mistakes I made
• Creating simple training videos your VA's can refer back to time and time again
• Resources for your business

Resources for Your Business

• Book: Who Not How by Dan Sullivan
• Dropbox
• Zoom
• Loom
• Screencast-o-Matic
• Rev
• Asana
• Trello

Be sure to stop by the Louisville Gal's Real Estate Blog for more great content and freebies.

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I have a probate investing success story for you today. You might be surprised to learn that most of Jill Speth's deals happen to be coming from one niche, and that is probates. Yes, you heard me right. Probates.

Like me, Jill understands that off-market deals like probates present the greatest opportunity for all investors to do more deals in today's highly competitive seller's market. Probates are by far some of the most lucrative deals you will ever do, and you get to help these sellers that just want to be done with the estate and move on with their life.

Jill is a Registered Nurse and real estate investor who founded Colorado Solutions in 2009 during the financial crisis. Focusing primarily on wholesaling and rehabs, she also succeeded in building a small rental portfolio in the Colorado Springs market. In 2016 Jill earned her associate broker license and focused primarily on selling the rental portfolio in Colorado Springs to transition to the Denver market. She officially fired her boss in September 2018 and is now in the Real Estate business full-time. Jill recently bought a distressed property in Phoenix that she intends to rehab and hold as a rental.

Show Notes: Probate Investing Success Story

In this show whether you are an investor or an agent, you will learn how probates can fuel and grow your new or existing real estate business.

• Investing part-time while keeping her day job as a nurse
• Jill's probate investing success story
• The opportunities in probate investing from both the investor side of the business and the agent side of the business
• How Jill successfully works both sides of the business
• Exactly how she decides whether to pursue the deal as an agent or an investor
• Talking to sellers; it's not a skill most people are born with
• Jill's latest probate deal and how she found it
• The massive cleanout and how she handled it in a different way
• Why the seller chose her to do business with
• How much money she made on this probate deal
• Tools she uses in her business
• Automating her direct mail marketing (game changer!)
• Jill's experience with my course, Probate Investing Simplified, and why she recommends it

Resources Mentioned in this Show

• Probate Investing Simplified
• Open Letter Marketing
• Propstream
• To listen to Jill's last podcast: How this Former Nurse was able to Build a Successful Rehabbing Business

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Have you ever wondered what the secret is for getting motivated sellers to choose you over another investor? You're going to find out in this show.

If you want to be a successful real estate investor, you can't be the best-kept secret in town. It's not really who you know as much as it is who knows you. That's why branding is the "secret sauce" when it comes to getting motivated sellers to choose you.

Branding is your edge. Marketing is how you get leads, but branding is why they choose you!

Show Notes

This show is full of actionable steps to get you on the path to building your own rock star brand. Here is some of what you'll find in this show:

• What your brand actually is
• Why you should care, and what happens if you ignore branding
• Exactly why you need a personal brand; it might determine your success or failure
• The reason all your marketing works better when you have a strong brand attached to it
• Getting motivated sellers to choose you
• Your #1 job when it comes to branding and how you deliver that experience
• What your brand tells people about who you are as a person
• The 2 things that create your expert status (hint: it's not that hard)
• Things you can do today to easily create awareness about you and what you do
• Build your brand fast with this content strategy so that motivated sellers choose you
• 5 things you can do to immediately "up-level" your brand
• The most important thing to remember when you're creating your brand
• 8 steps to create a rock star brand
• Getting motivated sellers to choose YOU over your competition

Quick Question…

What steps have you taken to create your own rock star brand?

Resources Mentioned in This Show

• FREE Brand Assessment Checklist: Louisville Gal's Real Estate Blog
• Done for your websites: Just Click Here
• Bonjoro

Have questions about building your own brand? Leave them in the comments below.

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