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We are excited to have Nathan Keller on the podcast this week! If you don’t know Nathan, he is the co-founder of Free 2 Grow. He’s an experienced sales leader with a demonstrated history of working in the information technology and services industry; skilled in Sales, Partner Management, Customer Relationship Management (CRM), Sales Management, and Strategic Partnerships.

In this episode, we talked about Nathan’s journey to the trades, the importance of streamlining back-office tasks to help businesses grow, what Free 2 Grow is all about, and so much more!

Time for another fun and nugget-filled episode so go get your drinks and join the conversation!

Where are you looking for talent? [in the hiring process.] What is it you’re looking for in those hires?

What’s the training process look like before they take live calls?

Is there a personality test or skills test that you do in the hiring process that you do to extrapolate the people that have that built-in empathy?

What sort of KPIs are you guys looking at daily/weekly/monthly to adequately impact your staff?

Find Nathan :

On The Web: www.free-2-grow.com
Via Email: [email protected]
Phone: 314-504-3281
Facebook: https://www.facebook.com/F2GUser/
Instagram: https://www.instagram.com/f2grow/
Linkedin: https://www.linkedin.com/in/nathankeller/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662

Sponsored By:
Sera Systems: https://sales.sera.tech/hvac-revealed
Chiirp: https://chiirp.com/hssr
Profit Rocket: https://callprofitrocket.com 

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This week, we are excited to have Gary Dennis on the show! Gary is the founder of Scale or Exit Partners. Over the past nearly 20 years, he had the opportunity to help HVAC companies grow by 100's millions of dollars and sell their companies!

In this episode, we will talk about Gary’s journey to the trades, why he enjoys working in the HVAC industry, what Scale or Exit is about, the importance of scaling your HVAC business, and know the question he wishes people ask him more but don’t! 

Another episode full of nuggets and fun is coming your way so be sure to get your drinks and join our conversation!

What would you tell the guys that are stuck in the technician mindset, how do they move into selling their business and that entrepreneurship mindset?

When it comes to setting your business up to sell, what is one area that you find most business owners are coming up short on, one area that they have to do a lot of work on?

When you look at somebody trying to increase their profit margin, where would you point them to start to get better income into their pockets?

What are some of the biggest bottlenecks that you tend to see within a business that prevents them from maximizing their team?

If you acquire a business or you merge a business, what are some things that an owner can do to lessen that friction in the acquisition of two businesses?

Find Gary :

On The Web: https://www.scaleorexit.com/hvac53631233
Via Email: [email protected]
Linkedin: https://www.linkedin.com/in/consultingwithtechnology/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662

Sponsored By:
Sera Systems: https://sales.sera.tech/hvac-revealed
Chiirp: https://chiirp.com/hssr/
Profit Rocket: https://callprofitrocket.com 

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Hello April! 👋 🥳

This week, we are excited to have Zac Garside on the podcast! He is the CEO of Power Selling Pros, where contractors go to turn their customer service department into a profit center. Zac has trained more call-handling teams for HVAC, plumbing, garage door, electrical, and other handyman businesses than he can count. The most important lesson he's learned from the past seven years is: When a CSR or dispatcher sees themselves as "the voice of the company," positive results will follow.

In this episode, we will talk about Zac’s journey to the trades, his commitment to Power Selling Pros, why it is important to turn a customer service department into a money-making department, and more!

Let’s kick off April with an episode full of nuggets! Get your drinks and join in the conversation.

What goes into coaching a CSR?  Where do you generally start?

How much of that mindset coaching goes into that management team and CSRs?

Mindset of the business owner that says the CSR department is not as important as it should be, what would you say to the owner that lacks interest in training?

How are you helping and coaching CSRs to instill more confidence in them so that they believe in what they do matters?

Find Zac :

On The Web: https://powersellingpros.com/free
Via Email: [email protected]
Facebook: https://www.facebook.com/powersellingpros
YouTube: https://www.youtube.com/user/PowerSellingPros
Linkedin: https://www.linkedin.com/in/zacgarside/
Linkedin: https://www.linkedin.com/company/power-selling-pros/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662

Sponsored By:
Sera Systems: https://sales.sera.tech/hvac-revealed
Chiirp: https://chiirp.com/hssr/
Profit Rocket: https://callprofitrocket.com

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This week, we have Ryan Redding on the show! Ryan is the owner and CEO of Levergy, a digital marketing company based in Tulsa, OK. They are committed to helping HVAC, plumbing, and home service companies grow and succeed! He is also the host of the Blue Collar CEO podcast, a podcast that helps you build a better, more profitable, and more sustainable home service company.

In this episode, we will talk about Ryan’s journey to the trades, how he started Levergy, why he pursued digital marketing services to HVAC companies, his experiences hosting his own podcast, and the one question he wishes people would ask him more but don’t!

Let’s end March on a high note with an episode that is surely filled with nuggets and fun! Get your favorite drinks and join the conversation!

What are some of the changes you see around the home services space that made you shift your marketing strategies and how you work with your customers?

How can home service companies and marketing companies be forward-thinking with these sorts of tech changes and how consumers are looking for companies?

What is it I need to do now in order to grow my business at a rate that allows me to establish a brand that allows me to remain dominant in my market?

Find Ryan :

Buy The Book On Digital Marketing: For Plumbing & HVAC Contractors: http://a.co/d/hPvuu5o

On The Web: https://www.levergy.io/
On The Web: https://www.bluecollar.ceo/
Facebook: https://www.facebook.com/Levergy.IO/
Facebook: https://www.facebook.com/wyanwedding
Facebook: https://www.facebook.com/bluecollar.ceo
YouTube: https://www.youtube.com/@Levergy_IO
Linkedin: https://www.linkedin.com/in/ryan-redding-1256b73/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662

Sponsored By:
Sera Systems: https://sales.sera.tech/hvac-revealed
Chiirp: https://chiirp.com/hssr/
Profit Rocket: https://callprofitrocket.com

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We are delighted to have Corey Berrier on the podcast! If you don’t know Corey, he is a seasoned sales and business expert with over 25 years of experience. He chairs the North Carolina Plumbing, Heating, Cooling Contractors Association Auxiliary Committee and is a well-respected speaker in the industry! He’s also a best-selling author of 9 Simple Steps to Sell More $h!t and the host of $uccessful Life Podcast!

In this episode, we will talk about Corey’s journey in the trades, why he ventured into coaching home service companies, the struggles and challenges he encountered in his life, how he turned it around, and more! 

Be sure to join the conversation; this will be another episode full of fun and nuggets!

05:26 - If somebody is struggling with ADHD, where do they begin and how do you recognize and discover it?
08:18 - What do you say to business owners, and any one that fulfills a role, what do you say to someone that is struggling to focus on the non-exciting parts of running a business?
09:53 - Women are overlooked with ADHD
11:08 - Where do women and men in their 30s with ADHD go to begin diagnosing and treatment?
16:32 - Drug and alcohol abuse is hidden within the trades, and all industries, walk us through your journey.
24:27 - Where does somebody go that realizes they have a drug or alcohol problem, what advice would you give somebody living in denial?
28:38 - If you are struggling with addiction and want to reach out to Corey
32:47 - Sales CEO revolutionizing the business with AI components.
40:00 - If somebody is utilizing sentiment analysis to analyze the emotions of a call, how can they leverage and utilize that within their business to get better?
45:03  - How does AI analyze calls?
46:58 - What are the biggest issues and mistakes you see CSRs make?
49:11 - Where would you say the biggest lack of training is for a CSR?
50:10 - If role playing isn’t a part of their business and they’re worried about CSRs, where would they start and make it more comfortable for people to do?
What is one question that you wish people would ask you more but don’t?
What are the benefits you’ve found about not having alcohol in your life anymore?

Find Corey :

Buy 9 Simple Steps to Sell More $h!t: https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

On The Web: https://coreyberrier.com/
Via Email: [email protected]
Facebook: https://www.facebook.com/corey.berrier/
Instagram: https://www.instagram.com/coreyberrier/
Linkedin: https://www.linkedin.com/in/coreysalescoach/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored By:
Sera Systems: https://sales.sera.tech/hvac-revealed
Chiirp: https://chiirp.com/hssr/
Profit Rocket: https://callprofitrocket.com 

Send us Fan Mail

We’re excited to have Steve White on the podcast! If you don’t know Steve, he’s the Director of Sales at Peterman Brothers Heating, Cooling & Plumbing, based in Greenwood, IN. He’s a growth-minded sales executive with a history in multiple sales industries who started out teaching in a sixth-grade classroom. His determination, expertise, and positivity within teams, management, and business relationships are some of the many reasons why Peterman Brothers is becoming an HVAC powerhouse!
In this episode, get to know Steve’s unique journey into the trades and leadership, what sets Peterman apart, and his approach to fostering and nurturing relationships between his employees, vendors, and customers. This episode is super fun, all about building positive relationships, and full of recruitment and training insight! Check this one out! 

What’s the growth that you’ve had and the impact that you’ve made at Peterman as Sales Director?

What does the follow-up in your sales process look like at Peterman?

What sort of training is involved for the tech side of selling that blends with the comfort advisor side and business side to make it a holistic approach?

How would you implement your process for a small business? 

When you have technicians or individuals scared to adapt to remote work technology, what do you say to them?

What does it take to be a great leader with millennials in the workplace?

Where did the Perfect Leader Concept come from?

Where did the people you have in the leadership positions come from?

What is the training process for getting someone into the business outside of HVAC?  

Who are you looking for, what are the qualities you’re looking for and is it quality-based first or character-based first?

What kind of exercises are you implementing in the hiring and training processes?

How did your childhood experiences influence your ability to show up as a father and leader to your team?

How do you get people to do affirmations within the business place?

How have the relationships built with vendors and partners helped your sales team and comfort advisors with negotiating rates and getting what they need?

Find Steve :

On The Web: http://www.petermanhvac.com/
Via Email: [email protected]
Facebook: https://www.facebook.com/PetermanHVACIndianapolis/
Instagram: https://www.instagram.com/thepetermanbros/
TikTok: https://www.tiktok.com/@petermanbros
Twitter: https://twitter.com/petermanbros
YouTube: https://www.youtube.com/channel/UCW5U2lm25aOcW8amjO8gs_Q
Linkedin: https://www.linkedin.com/in/steve-white-a7734851/
Linkedin: https://www.linkedin.com/company/petermanbros/

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662

Sponsored By:
Sera Systems: https://sales.sera.tech/hvac-revealed
Chiirp: https://chiirp.com/hssr/
Profit Rocket: https://callprofitrocket.com

Send us Fan Mail

Hello March! 🥳👋

This week, we have Konstantinos AKA “Gus” Vassilopoulos on the podcast! If you don’t know Gus, he’s the Digital Marketing Manager at Trinity Warranty Solutions, based in Lombard, IL. He is an accomplished marketing and business professional with a strong background in growing small to medium-sized businesses. He is also experienced in working with C-level executives to create and execute growth strategies and has strong analytical and financial background holding an MBA with finance and accounting concentrations. 

In this episode, we dive into how Gus started in Trinity, his journey to the HVAC industry with the help of his digital marketing prowess, what Trinity Warranty is all about, and the importance of hard work in everything you do! 

Start your March right with an episode full of nuggets to unleash your HVAC (or any) business! 💪 

Go get your favorite drinks and join in the conversation!

What’s your journey with the trades and how do you service the trades with Trinity?

What did Trinity do to convince you to come over from a digital marketing company?

What’s your role with Trinity?

How can one position themselves to be able to help their business not hinder their business through extended warranty?

How does value vs. price play a role in sales?

How do you overcome the mindset of a tech having trouble with their belief in the product and making that sale?

How does one go about assessing and analyzing who is going to be the best-extended warranty partner for their business?

What talent would you show off in a talent show?

What are the biggest hurdles or misconceptions that contractors have about an extended warranty program or provider?

How does Trinity go about differentiating itself from others?

What is one question that you wished people asked you more, but they don’t?

Find Gus :

On The Web: https://www.trinitywarranty.com/
Via Email: [email protected]
Facebook: https://www.facebook.com/HVACWarrantySolutions
Instagram: https://www.instagram.com/trinitywarranty/
Linkedin: https://www.linkedin.com/company/trinity-warranty/
Linkedin: https://www.linkedin.com/in/kvassilopoulos/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662

Sponsored By:
Sera Systems: https://sales.sera.tech/hvac-revealed
Chiirp: https://chiirp.com/hssr?fpr=opm
Profit Rocket: https://callprofitrocket.com

Send us Fan Mail

This week, we are thrilled to have Claire Ficke on the podcast! If you don’t know Claire, she works at CompanyCam’s Business Development (Partnerships) Department and has been in the sales industry for more than 3 years. Her determination and drive are one of the reasons why CompanyCam is gaining momentum, particularly in the HVAC industry!

In this episode, we talked about Claire’s journey and what CompanyCam is all about. Dive in with us to find out why empathy is the key to good relationships in sales and how it’s important for contractors to build trust with their team and customers through communication and organizational effectiveness by utilizing their unique photo documentation app! Get a peek inside Claire’s experiences in implementing and vetting technology in the HVAC, plumbing, electrical, landscaping and construction industries and learn the one question she wishes people would ask her more! 

Let’s end February with another episode full of nuggets and fun! Get your snacks, drinks and notepads ready, you’re in for a treat!

What were your trades and journey?
What would you say to someone who wants to get into sales with no experience?Having empathy in the sales process?
Companycam description
How does a business owner get buy-in?
Companycam–How does it work for a tech when they show up?
Companycam from an efficiency point of view. 
What do you wish you had more talent doing?
Vetting tech decisions as a business owner.
How can one integrate and leverage the use of documentation to aid in marketing measures?
What is one question that you wish people would ask you more but don’t?
What is your general philosophy on life?

Find Claire:

On The Web: https://companycam.com/
If You Want To Try CompanyCam: https://companycam.com/claire
Via Email: [email protected]
Facebook: https://www.facebook.com/companycam
Instagram: www.instagram.com/companycamclaire/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored By Sera Systems: https://sales.sera.tech/hvac-revealed
Sponsored By Chiirp: https://chiirp.com/hssr?fpr=opm
Sponsored By Profit Rocket: https://callprofitrocket.com 

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This week, we are excited to have Aaron Bramwell on for the first time on the podcast! If you don’t know Aaron, he’s the founder and CEO of Click to Buy Services and Monkee-Boy Web Design Inc. He’s been in the digital industry for over 25 years and he has been helping businesses in the home services industry for over 15 years. 

After becoming disenchanted with the music industry in the 1990s, Aaron found the web and started a small digital agency in Austin, TX called Monkee-Boy (m-boy.com).  25 years later, Aaron’s team has helped thousands of organizations evolve online.  One client most relevant to this conversation is ABC Home & Commercial Services - one of the nation’s largest privately-owned home service companies (doing almost $200M/year). After a decade of working together, Aaron’s team has helped ABC grow its pest & lawn services offerings into 11 different service lines, including HVAC, appliance repair, plumbing, and electrical. Through that relationship and experience, Aaron’s new company, “Click to Buy Services,” was born and is now on a mission to bridge the gap between how home service companies sell and how homeowners want to buy.

In this episode, we will talk about how they have facilitated some of the first-ever purchases of home services online, how Click to Buy Services is changing the landscape of the trades, and of course, we will know the question he wishes that people ask him more but don’t! Another episode full of nuggets and fun is coming your way so go get your drinks and join in the conversation!

What is the reason for the slow adoption of e-commerce in the trade?

How can you start your digital journey as a home service entrepreneur? 

What is the value of providing online pricing? 

How can you be confident in online pricing? 

What are your opinions on the psychology of pricing? 

What does it look like to add e-commerce to your website? 

What are your thoughts on big tech giants like Amazon or Google when it comes to the home service industry? 

Find Aaron :

On The Web: https://www.clicktobuyservices.com/
Via Email: [email protected]
Facebook: https://www.facebook.com/clicktobuyservices
Linkedin: https://www.linkedin.com/in/aaronbramwell/
Linkedin: https://www.linkedin.com/company/click-to-buy-services/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed
Sponsored by Profit Rocket. Start. Launch. Grow. https://www.callprofitrocket.com/
Sponsored by Chiirp. Sign up now! https://chiirp.com/hssr/?fpr=opm

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We are still here in beautiful Atlanta, GA for the AHR Expo! 

Today, we are joined by Ken Goodrich and Josh Teekell! Ken is the CEO of Goettl Air Conditioning & Plumbing while Josh is the founder and CEO of SmartAC.com, Inc. With their years of experience, they continue to provide excellent customer service and meaningful contributions to the trades!

In this episode, we talked about their respective businesses and how they’re doing,  their thoughts on artificial intelligence’s impact on the trades, the importance of maintenance agreements, and more!

You surely don’t want to skip this episode featuring 2 of the game-changing leaders that we have in the trades, do you? Get your drinks and enjoy this one!

What are your thoughts on the AI that's coming out now on stuff like Chat GPT?

What’s the importance of maintenance agreements?

How do you constantly talk about a story over and over again with your team so that it doesn't erode with what you are doing, especially when you get to the size of the business that you're at?

How do you get customers to become raving fans of your business?

Find Ken :

On The Web: https://www.goettl.com/
Facebook: https://www.facebook.com/Goettl
TikTok: https://www.tiktok.com/@goettlair
Instagram: https://www.instagram.com/goettlair/

Find Josh :

On The Web: https://www.smartac.com/
Via Email: [email protected]
Facebook: https://www.facebook.com/SmartACHome
Twitter: https://twitter.com/SmartACHome
Instagram: https://www.instagram.com/smartachome/
Linkedin: https://www.linkedin.com/in/jateekell/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662

Sponsored By: 

Sera Systems: https://sales.sera.tech/hvac-revealed
Chiirp: https://chiirp.com/hssr
Profit Rocket: https://callprofitrocket.com