“When you’re focusing so much on the distribution of your content, you lose sight of the creation.” YouTube star, comedian and author Hannah Hart visited the Capital Factory on route to SXSW.

She started a t-shirt line while making YouTube videos on the side because she never thought the ad revenue would be substantial enough. But year after year, with intentional focus on each project she tackled, her platform grew. This influencer is now so much more than just a professional YouTuber--although she still does that well.

She’s now an author of two books, television personality, podcaster and so much more. On today’s episode, we hear about her journey growing her massive platform from scratch.