Level Up Claims

Galen and Greg Murphy, a construction expert in the healthcare sector, discuss the challenges and solutions in the property casualty law industry, focusing on reducing the carbon footprint of buildings, mental health issues, and collaboration. They talk about the importance of having a strong team, cultivating a positive culture, and supporting mental health in the construction industry.

Murphy shares his experience in environmental projects and emphasizes the importance of communication and collaboration among teams, especially during high-pressure tasks, such as post-disaster construction. Both Galen and Greg encourage listeners to address mental health issues within their organizations and support their teams' well-being for better overall performance.

Who's The Guest? Greg has over 10 years of hands-on construction experience in the healthcare industry, upgrading existing infrastructure following the latest LEED building criteria. Overcoming the frequent unforeseen existing conditions when working in existing facilities, he has been able to complete projects while reducing the carbon footprint of these buildings.

‌Before joining the construction industry, he served in the US Army as a Captain in the Infantry. This gives him a unique leadership experience to manage large and complex projects within a restrained time and budget. Greg has worked for several construction companies in New York City, including Caldwell and Walsh Building Construction and Empire General Contracting; he is also ASHE certified. Greg is currently completing his Masters in Construction Management from Wentworth Institute of Technology. Greg has completed major projects at major facilities and institutions, some of which are New York University Langone Medical Center, Weill Cornell, Fordham University, New York University, and the Mount Sinai Hospital.

Highlights

• Transition from military to construction industry
• Importance of handling stress in construction industry
• Attracting A-players for the team during labor shortages
• Identifying and eliminating potentially dangerous team members
• Combating mental health problems within construction industry
• Collaboration in addressing systemic issues in construction industry
• Managing mental wellbeing of crew on a job site
• Transitioning from Introduction to reducing carbon footprint
• Building envelope analysis and prioritizing sustainability within a budget
• Understanding customers' needs and pain points
• Contributing to the community with environmentally conscious projects
• Providing structure and support to clients for a smoother project execution
• Challenges of construction in crowded metropolitan areas
• The importance of communication in project management Episode Resources
• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• www.levelupclaim.com
• Connect with Greg Murphy
• https://www.thebuilderproject.com/
• https://www.facebook.com/thebuilderproject/
• https://www.linkedin.com/company/the-builder-project
• https://www.linkedin.com/in/greg-murphy-85278266/es?trk=org-employees

In this episode, Galen interviews Elizabeth Calzadilla, president of Business 411, who shares her journey from being a high school dropout to a successful entrepreneur in the roofing industry. Elizabeth emphasizes the importance of working with good people, having brand confidence, and maintaining a positive mindset. She explains that her company, Business 411, focuses on making education accessible and helping small businesses grow through branding, marketing, and development services. Elizabeth believes that constant self-improvement is the key to personal and professional success.

Who's The Guest? Elizabeth Calzadilla is the owner of Business 411, a Miami-based marketing company that specializes in business growth solutions like branding, advertising, and automation. At Business 411, they have a very unique intel and experience with the roofing industry. Over the last five years, Elizabeth Calzadilla has worked with thousands of roofing companies on implementing technology and studying their business systems globally.

Highlights

• How Elizabeth got into the roofing industry
• Addressing the issue of building a career in roofing
• Scalability for roofing businesses
• The gap between visionaries and integrators in the industry
• Elizabeth's experience with her own integrators and equity
• Latino community in the roofing industry and developing their branding and confidence
• The importance of mindset to ensure a successful show or business strategy
• The challenges Elizabeth faces as a young Latina woman in the industry
• The company's goal of making education in the roofing and restoration industry more accessible and affordable
• Finding a work-life balance and improving her business with more efficient work hours
• The importance of clarity in business operations and communication
• The variety of services offered by Business 411, including branding and marketing consistency Episode Resources
• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• www.levelupclaim.com
• Connect with Elizabeth Calzadilla
• https://www.facebook.com/4biz411
• https://www.linkedin.com/in/elizabethcalzadilla
• https://www.instagram.com/liz4biz

In this episode, Galen and Tyler Slade of Slade Roofing discuss challenges in the property casualty insurance industry, including insurance fraud and customer service. Slade Roofing emphasizes clear communication and exceptional customer service to minimize misunderstandings and fraud. The major challenges faced in the industry involve hiring qualified employees and maintaining open communication between contractors, agents, and clients. The episode underscores the importance of integrity, transparency, and relationship-building in both insurance and construction sectors.

Who's The Guest? Slade Roofing began when Tyler Slade, an insurance agency owner, became frustrated with contractors taking advantage of clients, taking clients into filing claims that they never should have filed, failing to show up on time, billing for more than they contracted, and taking longer on jobs than they estimated. The list of frustrations could go on. There had to be a better way. He reflected on his own experience as a roofer. It would be much better if the contractors were professional, understood the mechanics of insurance policies, and communicated effectively. Slade Roofing was born. Our philosophy is "Under-promise, over-deliver." We replaced the "con" in construction with professionalism. You are going to love Slade Roofing.

Highlights

• Guest Tyler Slade talks about his journey from roofing to insurance.
• Tyler continues to own an insurance agency alongside Slade Roofing, focusing on customer service and understanding insurance.
• Putting the right documents and contracts into place to protect contractors from being unpaid.
• Origins of Slade Roofing.
• Tyler offers advice on when not to file an insurance claim. Insurance fraud experiences in the industry.
• Tyler's approach to vetting customers and avoiding insurance fraud.
• Discussion on creating a better environment for insurance claims and homeowners.
• Slade Roofing's focus on customer service and creating a five-star experience for clients.
• Setting expectations for clients to ensure a smooth process during roofing installations.
• Struggles with EagleView and insurance claims.
• Refusal to share EagleView in a claim dispute.
• Discussing the uncertainties in filing insurance claims.
• How an agent can help resolve disputes between adjusters and contractors.
• The biggest challenge in the industry and attempts to overcome it. Episode Resources
• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• www.levelupclaim.com
• Connect with Tyler Slade
• http://sladeroof.com/our-story/
• https://www.linkedin.com/company/slade-roofing/
• https://www.instagram.com/slade_roofing/
• https://www.facebook.com/SladeRoofing

In this episode, Galen talks with Aaron Hockel of AltaVista Strategic Partners, a marketing firm that helps contractors grow their businesses. They discuss the significance of comprehensive marketing plans, avoiding common social media blunders, and staying informed about industry trends. Aaron emphasizes the importance of custom marketing plans, partnering with experienced professionals, and staying up-to-date on evolving technologies such as AI-generated content. They also explore the need for a fast-loading and visually appealing website, as well as addressing the issue of disappearing Google reviews.

Who's The Guest? Aaron Hockel is a partner and vice president at AltaVista Strategic Partners. He is working with businesses to help them build and implement marketing plans that are designed to put warm sales opportunities into their pipelines. As a partner his duties to the firm cover two major areas:

Service development and implementation: In this area Aaron is responsible for staying ahead of the latest marketing trends and ensuring our clients and prospective customers are doing the same.He develops new service channels and figures out how to implement them operationally before rolling them out to our portfolio of clients.

Client acquisition and firm growth: In this area he is responsible for contributing to the overall growth of the firm's revenue stream and client base with a focus on diversifying their client portfolio across industries, geographies, and product lines.

Highlights

• The importance of having goals and a comprehensive view of the client's needs before executing a marketing plan
• The misuse of social media by some clients before working with Altavista, including inconsistency in posting and lack of targeting in ads
• Common errors in marketing and the importance of consistency and strategy
• The use of multichannel marketing to increase visibility and drive customer loyalty
• Example of utilizing multifaceted targeting techniques to tap into a specific local area
• The importance of focusing on improving websites every day and meeting the balance between core web vitals and content delivery
• Online reviews for home service businesses and how it can impact their growth.
• Predictions on Google's response to AI-generated content and how it may impact SEO and PPC Episode Resources
• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• www.levelupclaim.com
• Connect with Aaron Hockel
• https://www.altavistasp.com/
• https://www.linkedin.com/in/aaronhockel

In this episode, Galen talks with Tetsuya Nakagawa, CEO and Co-Founder of Castagra Products, who discusses his entrepreneurial journey and how Castagra Products came to be. They initially won a competition by Dragon's Den, and though the product wasn't initially meant for roofing, they eventually moved in that direction after winning a stadium project contract over 42 other companies. Tats emphasizes the importance of problem-solving and evaluating situations to determine the best course of action for customers. He believes that innovation is always temporary and continues to look for ways to improve their products and make things slightly better for everyone. When it comes to scaling a business, Tats suggests addressing three key areas: Demand generation, operations, and mitigating weaknesses. The key to success is to constantly learn, adapt, and evolve.

Who's The Guest? Co-Founder and CEO of Castagra Products, a manufacturer of sustainable roof coatings, is Tatsuya Nakagawa. Numerous renowned businesses like General Mills, Tyson Foods, the NFL, MLB, and McDonald's, use the Ecodur roof coating from Castagra. The reality television program Dragons' Den selected Ecodur as the best "Greenvention."

Tats has launched hundreds of goods and services over the past 20 years, co-authored a book titled Overcoming Inventoritis: The Silent Killer of Innovation (forward by Steve Wozniak, Co-Founder of Apple), and delivered speeches to a range of professional organizations, including the Canadian Bar Association, the American Chamber of Commerce, and the International Internet Marketing Association. He's also written articles for Fast Company, Construction Today, and Industry Week, and has been quoted on CBS News, Global TV, The Globe and Mail, and BC Business.

Highlights

• Castagra's sustainable roof coating was born from a previous invention by Peter, who worked with Tats in the past. They saw the potential and decided to relaunch the product
• Castagra targeted tough customers, such as multinational corporations, to prove their product's worth. The strategy worked, and they were able to win contracts against 42 other competing companies
• Tats believes that in order to lead in the construction materials industry, one must be fearless in introducing new products and ideas
• The biggest competition for innovation is often the resistance to change or the cost of switching from current practices
• Incremental innovation is easier to implement, but major innovations require understanding and quantifying the value for customers
• To be successful in business, it's important to understand the customer's problems and their customers' dynamics
• Failure is inevitable, but it's important to learn from it and not be too arrogant
• Successful entrepreneurs know themselves well and understand the trade-offs at each phase of business To scale a business, it's important to address demand generation, operations, and weaknesses
• Entrepreneurship exposes weaknesses, but it's a great way to figure out what you need to work on and explore your potential
• The goal of leveling up is to explore the edges of what you're capable of and make a positive impact Episode Resources
• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• www.levelupclaim.com
• Connect with Tatsuya Nakagawa
• https://ca.linkedin.com/in/tatsuya
• https://www.crunchbase.com/person/tatsuya-nakagawa

Jeremiah Broz, CEO of Energy Advantage Roofing and Solar, discusses the importance of instilling core values such as gratitude, resilience, accountability, and empowerment (GRACE) in employees. He explains how his company has implemented these values, and how they conduct training, development, and performance reviews. Jeremiah also emphasizes the need for supporting employees and providing a strong value proposition to set his company apart from competitors. He believes in continuous skill development and accepting social responsibility to level up others.

Who's The Guest? Jeremiah Broz is the Founder and CEO of Energy Advantage Roofing and Solar. With his forward thinking and ability to learn from his mistakes, he is one of the top performing entrepreneurs in his industry. His success is fueled by a relentless pursuit of making a profitable business and a purposeful life.

Jeremiah is also an accomplished leader: He changed the lives of 700 (and counting) professionals by providing them with training, mentoring, and life coaching. He teaches these aspiring professionals to not only be passionate with what they do with their businesses, but also for themselves. He is mentoring his employees and the people in his community to always make a difference in the lives of others.

Highlights

• Jeremiah's value system
• Why gratitude is important for centering perspective and bringing humility
• He explains that resilience is crucial to pick ourselves up and stick to the basics.
• To implement core values within the business identity and how simple actions like switching "thank you" to "I appreciate you" and doing charity work can make a difference
• Jeremiah's company uses a people analyzer to track their employees' alignment with their core values and to coach them towards meeting expectations
• The establishment of core values allowed Jeremiah to focus on the purpose of his business rather than being driven by fear of money
• Emphasizing the importance of meeting employees where they are and providing clear expectations, coaching, and feedback
• Leveling up means continuously improving oneself and helping others achieve their goals, contributing to positive change in the world
• Jeremiah's goal is to help others without any financial gain and emphasizes the importance of accountability Episode Resources
• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• www.levelupclaim.com
• Connect with Jeremiah Broz
• https://www.linkedin.com/in/jeremiah-broz-75a62bb1
• https://yourenergyadvantage.com/living-and-working-with-grace-the-jeremiah-broz-way/

Galen features roofing sales and marketing specialist Andrew Itnyre, who shared his social media strategies for generating leads and building a community of contractors. Itnyre advised creating engaging, high-quality content efficiently to save time and using every aspect of social media platforms, including live videos, photos, and stories. He emphasized the importance of engagement and communication with followers to build genuine connections and friendships instead of just having followers. He also discussed the rise of TikTok and its marketing advantages, encouraging people to try different things, be consistent, and work hard to get results.

Who's The Guest? Andrew Itnyre, is the roofing Sales and Marketing Specialist for Master's Roofing in Memphis, Tennessee. He has built a large following on Instagram and has made this his primary source of generating leads.

Andrew believes that there is a lot of opportunity for roofing contractors and sales people on Instagram. A little background about their roofing company, his father started selling roofs when Andrew was about eight years old. He was immersed in the business as he would take Andrew along with him to his appointments. He moved to Florida when he was young and lived there most of his life as his father moved there to work in the aftermath of the hurricanes.

He faced some challenges during the process of learning roofing and soon realized how to utilize the power of an online presence to teach. Now, he learned how to leverage his skills on social media for his business. He specifically finds TikTok as a great online platform, but it is still quite difficult to maneuver between content generation and video compilation. Additionally, Andrew has built a large following on Instagram and has made this his primary source of generating leads. He believes that there is a lot of opportunity for roofing contractors and roofing salespeople through social media.

Highlights

• Utilizing social media as an alternative to door knocking and as a way to showcase the level of work of a company
• Andrew recognizes his strengths and weaknesses and found social media a more appealing way to connect with potential customers
• Social media is the way of the future and a great path to secure more business as it's inexpensive and accessible
• Despite the misconception that social media marketing is either easy or complicated, Andrew believes that anyone can do it with a little effort
• Using a mix of photos, videos, and reels to showcase your work and provide value to your audience
• Entrepreneurs and businesses should spread out their content across different platforms and to use every aspect of each platform to their advantage
• Explaining the importance of engaging with followers and responding to their comments to build genuine connections and relationships
• Advising businesses to post every day and to use every platform to their advantage
• Encouraging entrepreneurs to try different things, be consistent, and work hard to level up and achieve success.

Episode Resources

• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• www.levelupclaim.com
• Connect with Andrew Itnyre
• https://www.linkedin.com/in/andrew-itnyre-7b7305167

For business owners who are looking for strategies on how you can build, strategize, and implement KPIs to your team, this episode of the Level Up Claims podcast is for you! Raul Hernandez Ochoa, a Digital Growth Operator and Strategist, talks about the framework and strategies that helped him scale companies, increase revenues, and run different remote teams. Raul unveils what his process is in building criteria and KPIs that can be implemented in operating a business and a team to increase sales and acceleration. He also explains how productive profits is a three-stage cycle, which involves gaining clarity on goals, building evergreen infrastructures, and synchronizing with teams and oneself to reach the next level.

Who's The Guest? Raul Hernandez Ochoa is a Digital Growth Operator and Strategist that helps digital bootstrapped business owners reach their impact & revenue goals. His frameworks have helped scale multiple multi-million dollar companies, 2-5x'd revenues and have run teams sizes ranging from 5 to over 60. Raul has led strategy for multiple digital teams across the globe in 12+ different time zones helping generate millions in revenue online. He has also overseen over $25M (and counting) in digital marketing ad spends and has trained hundreds of entrepreneurs through live seminars, online programs, and private masterminds.

Highlights

• Hear about Raul Hernandez Ochoa's journey and what strategies he followed to grow his business
• Understand what criteria and KPIs can be implemented in operating a remote team
• Discover how to create a culture of ownership and empower your team to reach your goals
• Learn from Raul on how he formulated and established different KPIs and OKPIs to increase sales and acceleration
• Find out what business owners should just stop what they're doing and go do now Episode Resources
• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• www.levelupclaim.com
• Connect with Raul Hernandez Ochoa
• https://dogoodwork.io/
• https://www.linkedin.com/in/dogoodwork
• https://twitter.com/rherochoa
• https://dogoodwork.io/podcast

If you are a business owner looking for answers as to why your business is yet to succeed, this episode of the Level Up Claims podcast is for you! Greg Hayne, founder of the Hayne Coaching Group, unveils the secrets on how he provides businesses with effective coaching and education and helps them maximize their business potential. He has been in the industry for over 20 years and established the Hayne Coaching Group to help commercial roofers build better service departments. As a business and leadership coach who specializes in helping service contractors level up their businesses, Greg discusses the importance of self-awareness, working on strengths, and hiring a coach for personal and business growth.

Who's The Guest? After years of professional and personal experience in the roofing industry, Greg Hayne now trains, coaches, and helps commercial roofers in building better and more profitable service departments through his proven industry principles.

Greg Hayne is the founder of the Hayne Coaching Group. He works with his customers to help them find and implement better, smarter, and more innovative ways to work in two primary ways:

The ESE Peer Group brings similar-size and growth-minded, non-competing roofers two to three times a year to share their best practices, help each other solve their problems, and create a supportive environment for everyone. The Creating Great Service training and support program helps commercial roofing contractors build better, more profitable service departments with the best practices used by the best service contractors in the US.

Highlights

• Find out how Greg established the Hayne Coaching Group to train coaches and help commercial roofers build better and more profitable service departments through proven industry principles and what drove him to this career path
• Discover how business owners can find success in the roofing business
• Understand what the big changes that roofing companies make just because they were in the room with others
• Know more about the importance of self-awareness, working on your strengths, and hiring a coach for personal and business growth
• Discover what Greg's coaching program is, how it works, and how it helps businesses grow Episode Resources
• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• www.levelupclaim.com
• Connect with Greg Hayne
• https://www.haynecoachinggroup.com/
• https://www.linkedin.com/in/ghayne
• https://www.facebook.com/people/Hayne-Coaching-Group/100063716283527/

Building a successful business is not just about your brand! If you are a business owner and you're looking to scale your business, make sure not to skip this episode of the Level Up Claims podcast! Jessica Stahl, the owner of Ignite Results, shares her top secret in developing systems, making connections in the industry, and hiring and recruiting people. Find out how your recruitment, hiring, and onboarding process can lead to the success of your business and how investing in your people can maximize your organization's growth potential. Listen in and start creating the best strategy for the success of your business!

Who's The Guest? Dr. Jessica Stahl, the owner of Ignite Results, is a management consultant who specializes in scaling home restoration and trades-based companies by developing people and building systems that drive measurable results in retention, productivity, and profit.

Highlights

• Learn about Jessica's story from working in corporate America to specializing in consulting services for scaling home restoration and trade-based companies
• Discover the secrets of a successful company through investing in your employees
• Finding out how your recruitment and hiring process can lead to the success of your business
• Know more about the 90-Day Success Program: Have the correct structure and process of onboarding new employees
• Find out the secret recipe in succession planning and developing leaders Episode Resources
• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• www.levelupclaim.com
• Connect with Jessica Stahl
• https://www.igniteresults.net/
• https://www.linkedin.com/in/jessicastahl1