Leveling Up with Eric Siu

Piggybacking off Friday's episode, there's a bigger picture item to creating checklists. At the end of the day, it's all about building a culture of documentation. It's really easy when you're on-boarding someone new: all you have to do is tell them to look through specific documents to catch them up to speed.

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• Single Grain
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Today I want to talk about the importance of having checklists. I've alluded to it in the past, but they're so important to grow your business, I think they deserve their own little segment.

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Today I’ve got another book recommendation: Warren Buffett and the Interpretation of Financial Statements.

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Today I’ve got a book recommendation for everyone. The book is called The Art of Learning: An Inner Journey to Optimal Performance. The author started out as a chess prodigy who parlayed his process of learning into Tai Chi and became a Tai Chi Champion.

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What I want to talk about today is checking your ego at the door, especially if you're younger, sitting in high-stakes meetings with Type A personalities who've accomplished a lot in their careers. If you're younger, people will think they know more than you.

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I actually just created a video about dashboards, which you can see on the Growth Everywhere and Single Grain Facebook pages. I've heard about lots of different dashboard web applications, but a lot of them are too expensive or enterprise-level for most startups.

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In the last episode, I talked about Winnr and gave you a url to use to get the tool. The tool I'm talking about today is from that same url, and it's called Headlinr.

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Most of the time, we're always trying to think of great headlines because they're what drive traffic. Until now I haven't found a really good solution to help split test your headlines in WordPress, but I was searching around for a plugin and I came across Winnr.

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Today I'm going over two different tools that will help you find your competitors' display ads quickly. Unfortunately, I don't know of a tool that will show you Facebook ads, but seeing what Google display ads work well for your competitors can give you really great insight and inspiration.

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Today I'm talking about a way to get all of your leads or sales texted to you directly by using Zapier, which is fairly inexpensive.

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