Hey guys, welcome back to season 6 episode 5. I’m super excited to have Tracey back on the show to talk about color psychology. Tracey is an internationally recognised Australian Home Stager, Founder of Presentation Sells and former President of the Queensland Interior Decorators Association. Drawing on her extensive experience in interior decorating, home staging and property styling, Tracey has helped hundreds of home sellers maximise their sale price from $20,000 extra on occupied home styling, and up to $360,000 for vacant home presentation across her local areas of Brisbane and on Australia’s Gold Coast. She’s incredibly knowledgable about staging, color psychology and running a very successful home staging business. We originally had a whole interview planned on color psychology, but we actually spent a lot of time talking about building home staging businesses, so we are going to have a two-part episode. This particular one, most of it is on business building, real estate and a lot of business side of things, especially for those of you who are new to the home staging industry. On today’s show, we discussed: Why color psychology is so important when it comes to selling the house What is color psychology and how it impacts people Color is a universal language but we have different responses to colors, especially influenced by cultures Why red is a celebrated color in a lot of eastern cultures Differences between eastern and western decorative tastes How real estate professionals can misunderstand buyers’ decor preferences because of stereotypes How to stage your home to appeal to multiple cultures and still be on target for your demographics How to do research and understand who are you staging for Why it is so important to understand what the buyers want today Why following trends when you remodel the home can be dangerous and decrease your return on investment How colors can transcend language and culture barriers How people always pick the wrong white paint color Why 70% of Australians pick white for the wall colors How to pick colors to stage your colors for sale “The human factor” How Tracey picks colors for the house The psychology behind buying behaviors and how that impacts color selections How we leverage and create fall in love factor by using colors during home sales Colors for historical home How lights can influence the way colors look How to tell the undertone of a paint color How colors can be different for different generations and genders Universal colors that appeal to both males and females How to use red in your staging How to use green in the home for staging Neutral tones in colors How can homeowners avoid making mistakes in color selections Incorporating warm colors in staging Color psychology on Instagram How to balance the space through colors What’s warmer tones and what’s cooler tone The source of colors The scale of colors Using color wheels in staging Trusting your own instincts when you are putting the room together Colors can trigger emotions Color palettes of cities and neighborhoods When you are staging your own home with very little or no budget Remembers, it always comes down to the buyers when you are staging for sale Tracey’s one tip when you approach staging the home yourself The job of color palette www.empower-yourself-with-color-psychology.com If you enjoy the show, please leave a review & rating on iTunes! Every rating and review helps someone finds our show, helps us grow our show and get more awesome guests. So that’s it for today’s show. Happy staging!