Leverage Masters

Do you believe that creating a product is all about the product - the CD, ebook, class or whatever? Have you ever considered how creating products relates to serving your audience and building relationships? On today's show, we will share some of our own experiences creating products and also hear from several guests who will teach you some of their top product creation secrets. And as always, we will focus on service and relationships! This will be fun and informative, so be sure to take notes.

It used to be that whoever had the biggest advertising budget won - but now, relationships, tribes, and word of mouth are the way a business grows. On Relationship marketing 101 teaches you to build your business by building strong relationships. Whether you're using social networks like Twitter, Ning and Facebook, permission tools like email marketing, or sharing multimedia content on blogs and sharing sites, you must build relationships with your ideal customer AND key players in your niche.

Today's show centers aroun a wholistic aproach to your life and business. You'll come to realize that you are not a person wearing many different "hats" - your business hat, your social hat, your home hat - you are truly a whole entity having a human expereince in life and business.

We will have Zna Trainer as our guest during the second half of the show. Zna shares how having a health crisis caused her to create a whole new form of fitness.

It used to be that whoever had the biggest advertising budget won - but now, relationships, tribes, and word of mouth are the way a business grows. On Relationship marketing 101 teaches you to build your business by building strong relationships. Whether you're using social networks like Twitter, Ning and Facebook, permission tools like email marketing, or sharing multimedia content on blogs and sharing sites, you must build relationships with your ideal customer AND key players in your niche.

This week it's our own Gina Gaudio Graves teaching about the miracle mindset and sharing her upcoming Mindset Systems Webinar.

We'll talk about how limiting belief undermine your success and how to overcome it on today's show.

It used to be that whoever had the biggest advertising budget won - but now, relationships, tribes, and word of mouth are the way a business grows. On Relationship marketing 101 teaches you to build your business by building strong relationships. Whether you're using social networks like Twitter, Ning and Facebook, permission tools like email marketing, or sharing multimedia content on blogs and sharing sites, you must build relationships with your ideal customer AND key players in your niche.

Today our guests are Judith Sherven and Jim Sniechowski, co-authors of The Heart of Marketing: Love Your Customers and They Will Love You Back. Their work brings a new dimension to soft-sell marketing. They teach you how to have a true emotional connection with your customers so they sincerely WANT to buy from you.

Soft-sell marketing connects you and your customers wtihout being in their face with marketing messages. Soft-sell marketing is about your authenticity, transparency, respect, and partnership so your customers and clients can clearly see who you are and what you bring to them so they can confidently do business with you.

You'll discover that cCommerce is ALWAYS involved with community on today's show.

This week on relationship marketing 101, Skeeter Hansen & Al Ferretti ,the Twitter Watchdogs of http://www.TwitterWatchdog.com will be sharing top notch strategies for using Twitter to grow relationships, not just a bunch of followers who are not paying attention to you. They keep up with all the Twitter tools and teach you to be real, beware of scams, and be a person of value on Twitter and all social networks.

As of today, your Twitter Watchdogs are proud to share that TwitterWatchDog.com has posted nearly 150 Twitter exclusive articles, guides, audios, and videos. The posts cover a wide range of twitter information from Twitter news, tips, tools, networking and much more. The idea is to serve the twitter community on how to maximize their professional and/or personal experience with Twitter. These are people who truly understand serving over selling.

Today we welcome Laurel Clark, co-founder of the School of Metaphysics and author of The Universal Law of Attraction. She has dedicated her life to teaching people to tap into a power to which everyone has access. One of the stories she will share today is how she used dreaming and law of attraction to determine the title of her book.

"If you want to become one of those “charmed” people who know how to attract what they want into their life, you can study to develop your ability to visualize, to form clear thoughts, and to learn how to be receptive to the opportunities that are being attracted to you!"

These are some Power Points from her book:

1 - Thoughts are things and everything is created with thought.

2 - You are a mental, spiritual being and your physical experiences are for your learning.

3 - The secret to visualization is creating clear, detailed thought forms using all five senses.

4 - The language of mind is in pictures or images

?p>5 - You always have the freedom to choose the thoughts you want to think and create.

And several others you will find on The Universal Law of Atrraction page

visit The School of Metaphysics to explore and develop your hidden potential.

When you have a business using the power of the internet and of relationship marketing, you MUST be the obvious expert - the natural leader - if you are to succeed. A recent study shows that while people looked to religious leaders and family or friends in decades past, now, they trust a stranger with experience. This means they trust the leader of a tribe.

We often talk about finding your voice of the expert. Developing your "tribal" leadership skills is an essential part of being the one people turn to in your niche. Having a tribe means you are a media channel. That is exactly the feeling your customers and subscribers should have about you. There is a tremendous power in being "everywhere" and in being a true leader. Most people won't admit that they want someone to follow - they want someone to be their leader, yet it is nonetheless true. This week's call features teachings from Seth Godin's book Tribes and from our experiences of building relationships.

Join us today to uncover the power of the tribe and discover how to develop your natural leadership abilities to grow relationships - and your business.

Best Selling author of several books, Bob Burg is a highly sought-after speaker at corporate, financial services and direct sales conventions. Combining humor and entertainment with easily applied, proven systems for personal marketing, audiences come away ready to immediately profit from Bob’s instruction and coaching.

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Sharing the principles contained in his bestselling books, Bob has addressed audiences ranging in size from 50 to 16,000, sharing the platform with notables including today’s top thought leaders, broadcast personalities athletes and political leaders including cabinet secretaries and a former United States President.

His critically acclaimed book, Endless Referrals: Network Your Everyday Contacts Into Sales has sold over 200,000 copies and continues to be used as a training manual for top sales organizations throughout the world. His latest national bestseller, The Go-Giver has been heralded as a new business classic. It’s been translated into 18 languages and is his fourth book to top the 100,000 copies sold mark.

Ricky Young hosts both a blogtalkradio show at http://www.blogtalkradio/boxingforsuccess and a terrestrial radio show in New York called, "What's in Your Hand." He is a boxer who brings a message of inspiration and making the most of all you have into everything you do.