It really is all about the customer journey! In a report from Accenture in which they surveyed 8000 consumers around the world, 91% of those polled said that they are more likely to do business with brands that remember, recognise, and provide them with relevant recommendations and offers. There can be no personalisation without data. Never before has process and technology been such a critical element in improving CX and increasing customer lifetime value.

I’m delighted to be joined by Rory O’Brien, Director of Customer Experience at Tonkean.  Together we look at the specific areas where leveraging technology boosts a company’s CX efforts. From data collection and interpretation to tracking and adjusting CX action, to chatbots in real-time. Let’s get straight to it then, enjoy the show!