Until you meet someone, the only thing(s) you have to go off of is what you've learned about them online. When you create a LinkedIn profile, it's indexed by search engines. It's usually the first result when you Google someone's name. It's also a great place to learn about someone. You want your profile to give them the right information. Learn how to leverage your LinkedIn profile as a pre-sales tool in this episode of Sales Reinvented with special guest Mark White.

Outline of This Episode

• [1:26] Why a compelling LinkedIn profile is key
• [2:55] The elements that have the greatest impact
• [6:02] How to tell your professional story on LinkedIn
• [7:45] Build "know" and "like" before "trust"
• [10:31] How often to update your LinkedIn profile
• [12:18] Use your customers to build a better LinkedIn profile
• [14:01] Mark's top LinkedIn profile dos and don'ts
• [16:56] Leverage your LinkedIn profile as a pre-sales tool

Resources & People Mentioned

• Free Word Cloud Generator

Connect with Mark White

• Connect on LinkedIn

Connect With Paul Watts

• LinkedIn
• Twitter

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