Branding is a big part of positioning ourselves as experts an thought leaders, especially in the online space. But, with so many brands out there, how do you stand out from the crowd? How do you create memorable, authentic brand experience that will resonate with your clients? On this episode, I’m joined by Emma Weise from Fresh Sage. Emma is the creative mastermind behind my branding, which I’m still using consistently over 3 years later. I frequently get compliments on my brand and am always referring those who ask to Emma. Emma is the perfect blend of strategy + visuals and making sure those two are working hand in hand. Plus, her branding recipe is a delight to go through. She’s systemised the process and creates consistently outstanding brands. So, let’s dive in. In this episode, we discuss:

• What is branding?

• Crafting a brand experience

• Branding and online business

• Why is branding important?

• How to build credibility when you’re starting out

• Why consistency is key when you're starting out

• Thinking about the experience you’re cultivating

• Alignment of brand strategy and business strategy

• 3 secrets to how to use branding to leverage yourself as an expert

• How to create a brand with longevity

• Tips on how to have consistent brand image online

• How to use Canva effectively with your brand

• And more!

Find out more by visiting www.shareyourpassion.com.au/podcast

See omnystudio.com/listener for privacy information.

In this episode, I’m joined by video marketing expert Jenny De Lacy to discuss her 4 keys to creating and leveraging your video marketing to help you build your profile, people and profits.

In the next few years, video is going to be the main way people consume content online. So, how do we as business owners make sure we are ready for this change?

One way is to get in early before the the change is fully upon us. Gone are the days where our websites needed to be responsive (and therefore had little to no video), now people are expecting more and more video from us.

So, I invited my colleague and Authority Accelerator graduate Jenny De Lacy onto the show to discuss video marketing and how to leverage it in your business.

In this episode, we discuss:

Find out more www.shareyourpassion.com.au/podcast

See omnystudio.com/listener for privacy information.

I create a lot of visual models for myself and clients, and I see a lot of people creating visual models, which is amazing!

I hear from people frequently how much value they’re adding to their business already with their DIY visual models.

So, in this episode, I’m sharing with you my top three mistakes people make with creating visual models DIY-style, and how to fix them.

1. MIXING YOUR METAPHORS.

A visual model should align with what you’re communicating in your model. If you’re showing people how to get from A to B and it’s a linear process, you’ll want to choose a visual model that shows that it’s linear. Pro-tip – If you’re illustrating a linear journey from one point to another, don’t use a circle.

2. OVER-RELIANCE ON ONE SHAPE.

Once you understand a type of model, it’s easy to go out and make all of your visual models like that. And I see this, particularly with Venn diagrams. I love a good Venn diagram, but if it’s the only shape you’re used to working with, it can become repetitive and confusing. If you have a Venn diagram for everything, it can be hard for your clients to remember which is which.

Venn Diagrams are great for: Distinct ideas that have overlapping elements. Separate principles that when brought together create something amazing.

Pro-tip – Mix up the models. Have a Venn diagram for one. A series of arrows for a journey or process. A circle with interlocking parts for success principles. That way your clients can quickly and easily recognise and recall your different models. Use things like angles (sharp or rounded), fonts, colours and icons to help make your models look like a cohesive suite.

3. MIXING UP THE 4 DIFFERENT TYPES OF MODELS

I see people trying to cram everything they know into one type of model. But, you need different models for different types of information. Back in episode 67 I went into more depth about the 4 different types of models.

4. TOO MANY WORDS

A visual models is supposed to take something complex and make it simple. Keep it to between 1-3 words per section on your model. You want to be super concise and clear.

For more information visit www.shareyourpassion.com.au/podcast

See omnystudio.com/listener for privacy information.

On this episode, I'm chatting to registered psychologist and business owner Natalie Turvey about boundaries and your business. Boundaries are super important in our personal and business lives. We need them to set expectations for ourselves and others and become better communicators. But we're not taught very well how to manage our boundaries and just how important they are for business success. And that's why I wanted to talk to Natalie.

In this episode, we discuss:

What are boundaries

The different types of boundaries: physical, emotional and mental boundaries

Gaslighting and what it is

Understanding your boundaries in different areas

How boundaries are relavent in business

Using boundaries to facilitate better communication with your team

How boundaries improve aspects of your boundarires

Where people go wrong with boundaries 3 step process to asserting boundaries in the workplace

How to start working on implementing stronger boundaries

Find out more by visiting www.shareyourpassion.com.au/podcast

See omnystudio.com/listener for privacy information.

On this episode, I'm chatting to Steph Clarke, a learning and development professional about the learning mindset of leaders. As business owners, we're in a leadership position with our businesses, as the go-to experts in our field and more. So, how do we become better leaders? One answer lies in how we approach learning. And I don't just mean going to conferences and regular professional development (althougth that's part of it). It was great to sit down with Steph Clarke and unpack the leadership learning mindest.

In this episode we discuss:

- What is a learning mindset? Is it the same as a growth mindset?

- How our ego stops us learning

- How to build a learning habit

- Thinking bigger than courses

- How we can take it too far (learning for procrastination)

Find out more by visiting www.shareyourpassion.com.au/podcast

See omnystudio.com/listener for privacy information.

On this episode, I'm sharing with you how to create your very own Signature System with Visual Models.

None of this is rocket science. It's about breaking down the things you do for your clients, why they work with you and more into super simple visual models that together form your own signature System.

In this episode, we discuss:

Find out more by visiting www.shareyourpassion.com.au/podcast

See omnystudio.com/listener for privacy information.

On this episode, I'm joined by Cathryn Warburton to discuss protecting your intellectual property. How do you protect what you create? What is copyright? What does it protect?

In this episode, we discuss:

Find out more at www.shareyourpassion.com.au/podcast

See omnystudio.com/listener for privacy information.

On this episode, I'm joined by marketing and communication expert Anna Osherov. Anna is also the founder of the Holistic Business Hub in Melbourne.

If you've ever wondered what the secret formula to great marketing is, Anna Osherov shares her 5 step process in this episode.

These are her 5 key ingredients to market ANYTHING.

A quick overview:

1. Start with your vision (including mission, goals, values, fears etc.)

2. Set your goals and make your commitments

3. Define your audience and clients (and how to do that)

4. Looking at your product eco-system (and why you need one)

5. Mastering your pitch (name - same - fame structure). 

Discover all the juicy details of how to implement this in your business by listening to the podcast today.

Find out more at www.shareyourpassion.com.au/podcast

See omnystudio.com/listener for privacy information.

On this episode of Leveraged and Loving It, I'm joined by podcast pro Ashleigh Rae to share her tips and techniques for adding podcast guest to your repertoire of business strategies.

Being a guest on a podcast is an incredibly powerful and leveraged strategy. You get access to brand new networks and get to spend up to an hour with the listeners of the podcast, which is huge! Normally with any other kind of online media, readers or viewers might spend maybe minutes with you. But with a podcast, you're in their ears for anywhere between 15 minutes to an hour. It's huge.

But how do you get onto podcasts as a guest? How do you be a great podcast guest? What tech do you need?

All will be answered on this episode. Find out more www.shareyourpassion.com.au/podcast

See omnystudio.com/listener for privacy information.