Tiér Andréa (@trainedby_ta) has spent the last 20 years as a fitness pro, training top athletes you've definitely heard of, and using that same holistic approach to coach her clients to live better lives. One of the many things I love about Tiér is that she exemplifies why coaching is so much more than training, and why building healthy habits also requires PLAY. Tiér shares her journey with us and explains why building a knowledgeable foundation will make you a better coach who can work with Olympic athletes AND stay-at-home moms. We talk about the importance of mindset and examining your social circle to reach your goals. AND we even discuss some cheat codes for starting in a new market.

This episode is for you if…

…you know that there's more to coaching than training, but you're not sure what that looks like in practice

…you're stuck handing out pre-made routines to clients at a big box gym and seeing them get injured from the lack of personalization

…you're still not convinced that coaching is a lifetime profession (IT IS!) and that starting your own business can be your long-term gameplan (IT CAN!)

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another. Edited by Shannon Boerner.

This one is for my busy, burnt out, full-time fitpros who want to build and scale their business but just can't seem to find the time. The good news? You have everything you need at your fingertips. The better news? You just have to start. Today I'm walking you through the six most important steps to SCALE while you have a full-time roster. With a few strategic moves, marketing maneuvers, and a well-defined gameplan, you can build, grow, and scale your business without having to drop everything. These are the keys that I learned in my journey and use with my business clients today to help them go from fitpro to CEO quicker and more empowered than they could even imagine. So grab your notes, let's get into it.

This episode is for you if...

... you can't flex your knowledge because you're stuck on the mic teaching a regimented script

... tiered pricing is screwing you over because you're stuck working the 12PM half-full classes while your part-time coworkers are making the big bucks

... you keep making rash decisions about your business based on how its feeling in your DMs or how exhausted you are, rather than looking at key performance indicators

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another. Edited by Shannon Boerner.

Coach G (@coachgfitness) is the first person I call whenever I need a dose of perspective in my life and today we're sharing that wisdom with you. Everything G does is INTENTIONAL and tied to his WHY: make fitness FUN for everyone, coaches included. Over the last seven years he has made SWEAT DC into a thriving community that has transformed lives by transforming itself. We chat about the importance of feedback, why sometimes you have to let go and learn to pivot, and why giving back (knowledge, space, time) to others in the industry is so important to him. With tips and tricks from his journey to success, you won't want to miss this episode.

This episode is for you if you are

…still not convinced that knowing your audience and your WHY makes a difference in your retention and growth

…going through the motions and searching for the joy you used to have when you first started your business

…holding too tightly to an idea of what you wanted your business to be, even when it's just not working out

…ready to hear a no-BS conversation about owning your own business from two experienced professionals who know how to PIVOT

⭐ WORKSHOP ALERT ⭐ If you're ready to sign your first 10 clients online and break up with the gym floor, sign up HERE for my workshop October 4th at 1PM ET.

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another. Edited by Shannon Boerner.

Grab your pen and paper and get ready to take some notes because this episode is taking you back to school. Today we're continuing our "New Business Problem Solving," diving into MONEY. Not just to break even, but to SCALE. We're even going to do a little math to calculate your client lifetime value (CLV) compared to your client acquisition costs (CAC). And yeah, I'm looking at you "first session free" coaches. 👀 It's not just about what you should charge, but how you should structure your offers based on impact, time spent, marketing, retention, and more. It's time to re-evaluate your profits and losses.

This episode is for you if you are

…setting up fitness challenges and barely breaking even (spoiler: with time spent, you're in the red)

…unable to retain clients when they no longer need your in-person training offer

…spending way too much money on meta ads and way too much time in free sessions trying to market your way to six figures.

⭐ WORKSHOP ALERT ⭐ If you're ready to sign your first 10 clients online and break up with the gym floor, sign up HERE for my workshop October 4th at 1PM ET.

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Edited by Shannon Boerner.

For many new entrepreneurs, having a cohesive design and consistent brand is NOT their first priority. You wanna change lives! BUT figuring out your vision, mission, and purpose is ALSO about making sure that it is communicated clearly to your target audience. I sat down with my girl, Kristel from Sunbask Studios, to talk about why taking the time to prepare your brand's foundation can help ease decision fatigue, reach the right audience, and help you stand out from the crowd. We cover everything from developing your brand, creating consistent messaging, and even distinguishing your offerings with slight brand variations.

This episode is for you if …you're feeling completely out of your wheelhouse when you need graphics to post on social (#graphicdesignismypassion)

… your Instagram feed is feeling more like a fitness influencer than a legit business with offerings

…you have a vision but it doesn't seem to be resonating with right people, or frankly, with anyone

Check out Sunbask Studios to see Kristel's intentional and strategic work, or follow her on IG @sunbaskstudios

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Edited by Shannon Boerner.

Coaches, you know that more than half the battle takes place outside your sessions with a client. So when working with BUSY clients, how do you get them to realize that wellness is more than the 45 minutes with you? As a trainer and an entrepreneur Nick Becht (@nickbechtfit) knows that healthy choices impact your business' success. And sometimes, it's as simple as eating breakfast or asking the bartender to make you a REALLY convincing mocktail. Nick joins me this week to share how he checks in with his roster of entrepreneurs to ensure that he is helping them listen to their body, how they feel, and adapt to what will actually get them closer to their goals.

This episode is for you if you are

…trying to get through to your busy clients so they can understand why wellness is more than workouts

…struggling with clients who are standing in their own way and frustrated by their lack of progress

…unable to adapt when your clients show up and can't excel at the programming you put in place that day

…looking to make meaningful connections with your clients to help improve their wellness and their lives

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Edited by Shannon Boerner.

We're halfway through my signature coaching container that transforms full-time fit-pros into CEOs. I've spent the last six weeks working with these business owners and I want to bring you the biggest lessons they've learned as well as share some WINS! We're talking vision, working on your business instead of IN your business, knowing WHO you're marketing to, and remembering all of your WHYS. Tune in to hear how these coaches were able to take back their schedules and make bank while doing it.

This episode is for you if you are …not really sure where you want to be in your business and lacking a vision for your future

…still posting randomly on social and wondering why you haven't signed new clients

…eager to learn from a community of fitpros turning into CEOs

…curious about what coaches like you are learning in Becoming Savage: The Coaching Academy

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Edited by Shannon Boerner.

In 2021 while I sat in DC-traffic headed to my next gig, my best friend Elaina called me up and asked me to go to the Virgin Islands with her. Y'all I had never left the country and I certainly wasn't taking vacations when I had to coach 30-40 classes a week. On a whim (or maybe in my post-break-up-reinvention phase) I said yes. That moment changed my life and really was the turning point for my business, prioritizing myself, and living big. This week I'm having some fun chatting with Elaina about how our friendship has grown over the years, our evolution as people, and our love of Taylor Swift and Zach Bryan. Elaina is wise beyond her turning-25-again years and gives her insights on living a life full of joy, meaning, and self-worth.

This episode is for you if you are

…looking at vacation photos on instagram and thinking "someday"

…waiting for an invitation to start living big

…hoping to get to know me a bit better, high-school drama included

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Edited by Shannon Boerner.

After successfully running my own business for years now, over a dozen podcast conversations with other business owners, and countless accomplished business clients, I've learned A LOT. And if we're being honest, when I first started I wasn't always making the right decisions ($25 weekly training programs?!) but that doesn't mean you have to make the same missteps that I did. I'm proud of where I've landed, and if I knew then what I know now, the road to get here could have been MUCH smoother. So this week I'm giving you my top six changes I'd make if I had to start over from scratch.

This episode is for you if you are …trying new offers, deals, and products every month without waiting to see what works

…giving "friends and family" discounts, but not able to make ends meet at the end of the month

…still waiting for everything to be perfect before you fully bet on yourself and your business

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Edited by Shannon Boerner.

When those out of office notes come through, how will you make sure to reach new clients? Today I'm letting you in on a secret: you can use that trip you're planning for yourself as a content gold mine. You don't have to plan around it or make additional content, be real with your audience! Your clients vacation too, so why not show them a new way to build better habits on vacation and hit the reset button for the rest of their 2023? Tune in to hear how you can turn those beautiful beach photos (no, I'm not talking 🍑shots) into reels that extend your reach or conversations that help address your clients' needs.

This episode is for you if you are …struggling to keep your audience engaged when you take time for yourself

…always reminding your clients that you can write them a vacation workout plan with modified routines for that hotel gym

…missing the opportunity to turn your real life into relatable content that can grow your audience

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Edited by Shannon Boerner.