Why are Mindshop diagnostics so effective uncovering deep client insights and saving business advisor’s time? Simon Drum, Managing Director of PSVC Advisory talks to James Mason about how diagnostics are a cornerstone of his business advisory model, in workshops, for process performance and due diligence activities and as a key part of his sales cycle.  

Simon talks at a granular level about how he uses Mindshop diagnostics, gathering comparison data prior to workshops from a broad set of respondents to supplement qualitative interviews to test if the ‘words and music’ match. Discussing how diagnostics allow advance incubation of ideas for richer discussions in the workshop, Simon talks about the benefits of understanding key issues rather than ‘going in blind’ so time is spent more effectively, with better client outcomes.  

Listen in as Simon reveals how he goes beyond simple lead generation questionnaires to move prospects rapidly through the sales cycle, delivering immediate value to clients with diagnostics that address key questions relevant to the business advisory services offered.