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Emily Sander talks with Adam Maddock and Marcus East about their careers and roles at T Mobile, highlighting Adam's background as a Marine and his role as Chief of Staff and Marcus's position as Chief Digital Officer. They discuss the importance of trust, integrity, and the strategic impact of the Chief of Staff role. The episode also covers their new venture, Venture Forge, which aims to democratize wealth creation by supporting underserved founders with funding, resources, and a supportive community.
Links Mentioned:
Free Resources:
Get in Touch With Emily:
Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
02:05 Role and Impact of Chief of Staff at T-Mobile
06:15 Adam's Military Background and Leadership Style
09:20 Transition to Corporate America
23:50 Founding Venture Forge
27:25 Democratizing Wealth Creation
40:07 Importance of Early Hires
45:06 Overcoming Funding Barriers
50:16 Role of Advisors
Emily Sander explains the cause and effect relationship between the four Balanced Scorecard perspectives: financial, customer, internal process, and learning and development. She shares examples like employee training programs leading to streamlined internal SOPs, which enhance customer experience and increase market share. She also talks about creating a visual strategy map to keep track of strategic objectives and the process her executive leadership team used to brainstorm and select these objectives.
Links Mentioned:
Free Resources:
Get in touch with Emily:
Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
00:00 Introduction to the Series
00:26 Recap of Balanced Scorecard Perspectives
00:42 Understanding Cause and Effect Relationships
02:25 Visualizing the Strategy Map
02:54 Describing the Strategy Map
04:18 Creating Strategic Objectives
05:18 Workshop Insights and Team Collaboration
06:39 Whittling Down Strategic Objectives
08:03 Connecting Strategic Objectives
10:19 Practical Application of Strategy Maps
11:26 Encouragement to Create Your Own Strategy Map
12:40 Preview of Next Episode
Joey Lye, Olympic bronze medalist and TEDx speaker, shares how she achieved a 1.000 batting average at the Tokyo Olympics through mindset and preparation. She also discusses managing pressure using mindfulness techniques and the importance of aligning personal and organizational values. Chief of Staff Eric talks about the benefits of recruiting individuals with team sports experience and shares a mantra from his high school coach: "Champions are made when you go to practice, even when you don't feel like it."
Links Mentioned:
Free Resources:
Get in touch with Emily:
Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
00:45 Joey's Unique Olympic Experience
08:05 Techniques for Managing Pressure
20:14 Decision-Making Based on Core Values
32:26 Transitioning from Sports to Business Leadership
36:25 Olympic Preparation for Life
37:58 The Importance of Consistency and Small Wins
40:44 The Coachability of Athletes
Emily breaks down how to use the balanced scorecard to operationalize strategy, focusing on its four key perspectives: financial, customer, internal process, and learning and development. She discusses how financial metrics like cash flow are lagging indicators and the importance of customer perception using metrics such as net promoter scores. Emily also explains the role of leading indicators in internal processes and learning, using examples like strategic information coverage ratio and employee engagement scores.
Links Mentioned:
Free Resources:
Get in touch with Emily:
Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
00:00 Introduction to Balanced Scorecard Part 2
00:32 Recap of the Four Perspectives
00:45 Deep Dive into Financial Perspective
02:13 Understanding Customer Perspective
03:18 Metrics for Customer Perspective
05:16 Exploring Internal Process Perspective
06:12 Key Metrics for Internal Processes
08:41 Introduction to Learning and Development
09:22 Metrics for Learning and Development
12:50 Top-Down vs Bottom-Up Approaches
14:36 Why These Four Perspectives?
17:17 Conclusion and Next Steps
Tim Moore talks about the evolving role of a startup CEO, noting the need to step back and let others, like a Chief of Staff, handle daily operations. Natalie Piekarski shares her experience transitioning from executive assistant to Chief of Staff, planning major events, and managing board meeting preparations. They also discuss Vū’s shift from service-focused to product and software provider, including high-profile collaborations with Shaquille O'Neal and Mr. Beast.
Links Mentioned:
Free Resources:
Get in touch with Emily:
Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
00:33 Overview of Vū's Business
02:05 The Need for a Chief of Staff
06:42 Tim's Leadership Style
09:46 Natalie's Responsibilities
16:52 Board Meeting Preparations
18:46 Importance of Chief of Staff in Communication
32:57 Building Trust and Relationship
Emily Sander talks about using the Balanced Scorecard to improve business strategy. She explains how it can help align teams, balance financial and non-financial elements, and focus on both short-term and long-term goals. Emily also previews upcoming discussions on financial, customer, internal process, and learning and development perspectives.
Links Mentioned:
Free Resources:
Get in touch with Emily:
Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
00:00 Introduction to the Series
00:57 What is a Balanced Scorecard?
01:21 Who Should Use a Balanced Scorecard?
02:04 Emily's Experience with Balanced Scorecards
02:57 Aligning the Organization
04:18 From Control to Strategic Focus
07:24 Balancing Financial and Non-Financial Elements
08:08 Balancing Short-Term and Long-Term Goals
09:40 Leading and Lagging Indicators
10:48 Successful Teams and Companies
10:54 Sneak Preview of Next Episode
11:39 Conclusion and Next Steps
Bethany, Chief Actuary and Chief Analytics Officer at Johns Hopkins, discusses her struggle with delegating tasks and the value of having Natalie as her Chief of Staff. She highlights the importance of diverse skill sets, storytelling in leadership, and the emotional support needed to handle the loneliness at the top. The conversation reveals how honest feedback and strong communication have transformed her leadership style.
Links Mentioned:
Free Resources:
Get in touch with Emily:
Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Emily shares a simple but powerful communication tip: ask yourself what you want your audience to feel, think, and do. She gives examples for board meetings, all hands meetings, and hiring key people. Keep it simple and specific, like getting feedback, approving budgets, or signing an offer.
Links Mentioned:
Free Resources:
Get in touch with Emily:
Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
00:50 Step-by-Step Guide: Feel, Think, Do
01:13 Example 1: Board Meeting
01:50 Example 2: All Hands Meeting
03:12 Example 3: Closing a Key Hire
04:13 Ensuring Audience Connection
Emily Sander talks with Dr. Wayne Pernell, a bestselling author and President of Dynamic Leader, Inc., about his book "Choosing Your Power" and the themes of empowerment and personal values. Dr. Pernell discusses the shift from career success to achieving personal significance, and shares practical advice for identifying and nurturing what one truly treasures. They also cover the idea of making decisions based on the person you want to become and the importance of self-reflection and relaxation for creative thinking.
Links Mentioned:
Free Resources:
Get in touch with Emily:
Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
04:27 The Concept of Personal Values
19:09 Understanding Life Transitions
23:31 Core Values vs Peripheral Values
24:43 The Importance of Fun
26:43 Becoming the Person You Want to Be
32:55 Daily Gratitude and Service
36:02 Creating a Culture of Caring
39:13 The Power of Incremental Growth
43:09 The Role of Coaches
Emily explains how to turn vague ideas into clear proposals with tangible outcomes, using examples like investing $40,000 in executive coaching for key team members and a $20,000 offsite to boost sales team morale. She offers advice on reducing scope if needed and aligning requests with overall company goals or risk mitigation. Chiefs of Staff are encouraged to be prepared with specifics to streamline approval.
Links Mentioned:
Free Resources:
Get in touch with Emily:
Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
00:25 Turning Vague Ideas into Tangible Outcomes
01:06 Examples of Specific Asks and Outcomes
03:50 Tying Outcomes to Company Objectives and Risk Mitigation
05:06 Handling Pushback and Final Tips
From the publisher's feed
Leadership is messy. Most advice isn't built for the reality of competing priorities, difficult stakeholders, limited time, and imperfect information.
Leveraging Leadership is a…
Hosted by Emily Sander, former Chief of Staff and executive advisor, each episode delivers real-world lessons, practical frameworks, and candid conversations with leaders across business and beyond.
Topics include executive communication, leadership presence, decision-making, delegation, organizational influence, operating rhythms, team effectiveness, and the often-unspoken challenges leaders face behind the scenes.
If you're looking for thoughtful conversations, practical takeaways, and leadership advice you can actually use on Monday morning, you're in the right place.

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