Joined by Brandon Hernandez of San Diego Beer News, we unpack the essentials of building fruitful relationships between breweries and media outlets. On this episode of the Capital of Craft Podcast, Brandon Shares his expert insights on what makes brewery news newsworthy, emphasizing the importance of being proactive, communicative, and equipped with media-ready content. We also explore the challenges and opportunities inherent in media engagement, from the necessity of timeliness to the power of shaping public perception. 

Additionally, this episode shines a light on the evolving role of the San Diego Brewers Guild in fostering community, adapting to industry shifts, and empowering its members through innovative initiatives.