The Garage: Tools For Retail Media Innovation

Leveraging Mobile Apps - Retail Media’s Next Frontier with Brian Quinn


Listen Later

Retailers are increasingly using mobile apps as the primary platform for their loyalty and reward programs and this is revolutionizing the retail media, creating opportunities for a user-centric customer engagement and a concise attribution measurement. Join hosts Dan Massimino and Evan Hovorka as they sit with Brian Quinn, President and General Manager of North America at AppsFlyer.


What You’ll Learn:

  • How to unlock the power of apps for loyalty programs
  • Why mobile apps offer rich customer data and engagement opportunities
  • Why independent measurement platforms are essential for retail media networks
  • How connecting online and offline attribution can boost campaign measurement
  • Why standardization across retail media is crucial
  • The foresight into future of retail media, CTV, and mobile convergence for advertisers


Tune in for a more robust conversation.


From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss. 


  • LinkedIn
  • Website


Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Garage: Tools For Retail Media InnovationBy Adweek

  • 5
  • 5
  • 5
  • 5
  • 5

5

16 ratings


More shows like The Garage: Tools For Retail Media Innovation

View all
PTI by ESPN, Tony Kornheiser, Michael Wilbon

PTI

8,315 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,856 Listeners

Stuff They Don't Want You To Know by iHeartPodcasts

Stuff They Don't Want You To Know

10,253 Listeners

The Bill Simmons Podcast by The Ringer

The Bill Simmons Podcast

30,018 Listeners

Pivot by New York Magazine

Pivot

9,280 Listeners

Pardon My Take by Barstool Sports

Pardon My Take

81,909 Listeners

Adspeak by Adweek

Adspeak

148 Listeners

The Daily by The New York Times

The Daily

110,822 Listeners

Marketing Vanguard by Adweek

Marketing Vanguard

121 Listeners

The Toast by Dear Media

The Toast

32,970 Listeners

Call Her Daddy by Alex Cooper

Call Her Daddy

165,602 Listeners

The Ryen Russillo Podcast by The Ringer

The Ryen Russillo Podcast

14,279 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

345 Listeners

The Great Fail by Debra Chen

The Great Fail

126 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,264 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,413 Listeners

The Yak by Barstool Sports

The Yak

2,793 Listeners

BRAVE COMMERCE by Adweek

BRAVE COMMERCE

107 Listeners

TechMagic with Cathy Hackl by Adweek

TechMagic with Cathy Hackl

55 Listeners

Champions of Change: Shattering Ceilings in Sports by Adweek

Champions of Change: Shattering Ceilings in Sports

4 Listeners

Adweek Presents... by Adweek

Adweek Presents...

5 Listeners

Young Influentials by Adweek

Young Influentials

10 Listeners

Off Madison by Adweek

Off Madison

5 Listeners

Home / Work by Adweek

Home / Work

2 Listeners

Brandweek: The Podcast by Adweek

Brandweek: The Podcast

4 Listeners

Touch of Truth with Jackie Cooper by Adweek & Edelman

Touch of Truth with Jackie Cooper

0 Listeners