In this Roofing Road Trips®, Karen Edwards sits down with Ken Kelly to discuss the transformative power of technology in contracting. The duo will explore why technology is crucial for success, how it influences marketing strategies and share key tactics contractors can use to navigate Google effectively for eCommerce success. Ken will discuss the significant role Google Reviews play in shaping building owners' trust and purchasing decisions, and also compare Google Reviews to other review platforms, helping contractors determine where to focus their efforts. During the episode, we'll uncover the benefits of leaving reviews, strategies for handling negative feedback and the long-term advantages of actively managing online reviews for sustained business growth. Tune in for insights that can elevate your contracting business!

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