Lexicon of Life

Lexicon of Life

By Alexia FrangosBusinessEntrepreneurshipMarketing
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Lexicon of Life episodes

  • Why being vegan-friendly can grow your business

    To celebrate her 3 year 'veganniversary', Lex breaks down why your business is missing out on easy money if you don't have vegan or plant-based options – either on the menu or part of your product line. We dive into the difference between vegan & cruelty free, and the stats that show Australia has the 3rd largest vegan consumer group in the world!



    Sources:

    Cummings, Morstorf & Zhong 2014, Alzheimer’s Research & Therapy, vol. 6.

    Plant-Based is Booming! “Now What?” for Brands: https://www.spins.com/resources-webinar-plant-based-is-booming-brands/

    The dos and don’ts of marketing plant-based foods: https://www.foodbusinessnews.net/articles/13280-the-dos-and-donts-of-marketing-plant-based-foods

    14 Rock-Solid Digital Advertising Tips For Vegan Brands https://www.bizadmark.com/digital-advertising-vegan-industry


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    37 min
  • Can you mix business with friendship? 3 major points to consider
    Friendship and business can be a controversial topic; some are for it and others against. Which side do you stand on? Lexi goes through how to navigate getting into 'business bed' with a friend, taking them on as a client/customer, and how to use friends to your advantage. Leave a review if you got something out of this ep!

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    41 min
  • How networking changed my life (no, not *that* kind)
    After a small break, Lexicon is back to chat about networking... no, not that kind of networking! What can be hard for business owners is just even putting yourself out there to begin with, so let's dive into why you should be networking, how to find your ideal community and skills you need that will turn a conversation with a stranger into a customer for life!

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    34 min
  • When and how to make your first hire for your small business
    With 8 tips on how to hire and outsource for your biz including how to know when someone's the right fit, the sky is the limit for your small business goals! The first hire is always the hardest, join Lex as she talks about her latest experience hiring her Junior Content Creator Chelsea.

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    48 min
  • Why you're uninspired on socials: 5 tips on setting up a system
    When it comes to running small businesses, nothing is worse than feeling the obligation to post and doing it without purpose. The buzzword of 'strategy' might be intimidating, so Lex breaks down why a system is more beneficial than a content strategy to keep you going in the socials long-game!

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    43 min
  • Saying 'no': Expectation vs Reality of putting yourself first
    Taking the opportunity to say no in life, relationships and in business – we go through important ways to bring the practice of saying 'no' into reality and actually putting yourself first. Start looking at where you spend your time, rather than pouring from an empty cup and look at life and time a little differently!

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    39 min
  • Make your morning routine your bitch: tips from a night owl
    Morning routines don't need to be boring, take it from this lazy bitch – Lex dives into her 5 hacks for kicking ass while being a self-professed Sloth who loves a sleep-in. Plus a new segment called Small Business Corner to highlight local businesses that are killing it!

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    37 min
  • Quit the comparisons: 7 tips to stop comparing your biz & life to others
    This week, Lex takes a look at just how easy it is to fall down the rabbit hole of comparing your business (and life) to others, why no-one posts their failures online, and 7 sure-fire ways to quit comparing and just start living for yourself! Start to see yourself in a new light and find opportunities to learn from others instead of judging yourself for not being at their level.

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    33 min
  • How your sleep chronotype impacts your productivity (and why you’re probably F’ing it up)

    Your sleep chronotype is the biological rhythm which impacts your daily life. Coined by clinical psychologist Michael Breus, Lexi breaks down what a chronotype is, and how our productivity is impacted by our sleep routine and chronotypes!


    Are you a Lion, Bear, Wolf or Dolphin? Discover your type with this special podcast episode and how you can be more productive every. single. day!


    We recommend taking this quiz to understand your chronotype:

    https://thepowerofwhenquiz.com/


    Sources:

    https://disturbmenot.co/what-is-your-chronotype/ 

    https://casper.com/blog/chronotype/ 

    https://www.youtube.com/watch?v=gPNF3vERVro 

    https://www.youtube.com/watch?v=wY51Sfh55mg  


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    36 min
  • Small business burnout: the signs and 6 ways to prevent it
    Burnout is more common than ever, so how can you prevent burnout when running a small business? First we need to identify exactly what small biz burnout is in order to prevent it! Lexi dives deep into why most small biz owners experience burnout at least once and how you can prevent this happening to you.

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    35 min

About Lexicon of Life

From the publisher's feed

Founder of Lexicon Copywriting and previous co-founder of 808 Threads, Alexia (a.k.a Lex) takes us on a journey discussing confidence in small business, entrepreneurial mindset, and how to get out of…