开门见商

力宏人设崩塌 企业品牌危机处理学问多


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李靓蕾的「蕾神之锤」闹得沸沸扬扬,也使王力宏失去了许多代言,厂商纷纷切割取消合作。王力宏在这场公关危机发生之时,危机处理漏洞百出更加重伤自己的形象。究竟个人与企业在遇到丑闻、指控、婚变等公关危机应该如何面对?我们又可以从这次事件里面得到什么启发? 
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开门见商By BFM 财今


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