The Rise of Jakob Ingebrigtsen: How His Approach is Changing the Landscape of Track and Field 

Sport Organization: World Athletics Organization 

Topic:  

Performance as Marketing:  

How Jakob Ingebrigtsen's Success Drives Interest in Track and Field worldwide 

Connection:  

The Focus of this podcast is how Jakob's exceptional performances within running generate media attention, attract fans, and increase the sport's visibility. 

Advice:  

Offer strategies for sport practitioners within track & field to promote star athletes and their achievements to bring people in and attract fans, helping increase the visibility of track & field.  

Connection to the Textbook:  

This will align with event marketing, promotion, and the use of athlete endorsements (Dees, 2022, p. 254). all of this information can be found in our Fifth Edition Sport Marketing text book.